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TU Delft - a birds eye view
Or rather: Science and Communication (Strategy)?Roy Meijer, Science Information Officer TU DelftCasimir Spring School 2016 'Sun, Sailing, Science'Science and Media
Justin Trudeau on quantum computing2
Obama geeks out at Science Fair
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Mark Rutte on fuel efficiencyIf you drive faster, you emit less CO2 :-(4
Fields arranged by difficulty to communicateDifficult and easy at the same time 5
Communication strategyGoalTarget groupMessage(s)Means
Just a little logical thought on who you want to reach with your press release (or overall communication strategy), what you want to tell them and what you would like them to do with that information, and how to best present, package and send that out.
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Goal target
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GoalStart with why Personal brandingWin fundsGet sponsors / partnersShare results (why?)Attract custumors, sell goodsInvite audience to an eventInform the publicInform colleaguesGet more studentsGet known (by who and why?)DebateStart one Contribute to one8
Target group - audience9
Target group - audienceNationalRegionalLocalSpecificPoliticalScientificDemographic
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Message
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MessageFirst!Im interesting, contact meGive me (more) moneyBuy my stuffWere open, come on in / visit usChange your opinion Change your behaviour / lifestyleDont worry, all is wellStart worrying, were doomed!Read this / check this out!Dont try this at homeUse sunscreen wiselyHi mom!
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Message; what counts as news?NowClose to home Societal impactHuman element / dramaConflict VIPsUnique: first, highest, tallest, smallest, fastest, etc. WowSports, health, sex, emotionPublication in Science or NatureVisual impact
So what?
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Conflict14
But beware ;-)
Visual impact15
Examples
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Means17
MeansResearchGate, AcademiaBlog, Twitter, LinkedIn, Instagram, Facebook, etc.Call / mail / DM directly Personal visitPress releaseUniversity magazine / newspaper / other (news) platformsOpinion piece, letter to the editorInternet, www.tudelft.nl CalendarProduct presentation / launchFairs, exhibitions, symposiaTelevisionPress conferenceAdvert
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Its all about the message19
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Message?20
Message box
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Message box
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Featured blogsMichel van Baalhttp://michelvanbaal.weblog.tudelft.nl/Communication / media
Karen Collethttp://kcollet.weblog.tudelft.nlCommunication/media relations
Roy Meijerhttp://roy-meijer.nl (Science) communication / social media
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