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UK Market Development
About Us
• Founded May 2005 by Director & Owner Richard Bartlett• Experience – 30 years developing business through the
UK’s multiple grocery, pharmacy, drug, health food & wholesale channels.
• Food Brokers - UK’s Leading Sales & Marketing brokerage•New Business Director – All product categories & channels•Grocery Marketing Controller
• Unilever - Food, Household, Health & Beauty•Account Director – Grocery & Pharmacy
• Coty - (Reckitt Benckiser) Household and Health & Beauty•G.S.M.- Customer Services & Sales Operations•Category Controller – Chemist & Drug Channel•Account Controller – Chemist Channel
Our Services
Market Feasibility
Study
Market Entry Strategy
Regulatory & Technical
Assessment
Business Planning
Business Development
Country Management
Distributor Sourcing and Appointment
Sales Broker Sourcing and Appointment
Sales Management
Setting Up Your Own UK
Office
We offer a range of services tailored to the needs and requirements of each clients brand all ultimately aimed at developing a long term sustainable and profitable business with the UK’s leading multiple retailers. This includes but is not limited to:
UK Multiple Retail
Distribution
What We Do
• We are a specialist sales, marketing & distribution organisation, providing a broad range of services working with clients from the UK and around the world
• Our strength is that we offer a highly focused, personal, dedicated & flexible service
• We successfully develop business with some of the UK’s leading multiple grocery, pharmacy, drug & health food stores as well as distributors across Europe.
• Retailers we work with include Tesco, Sainsbury, Asda, Morrisons, Waitrose, John Lewis, Boots, Superdrug & Holland & Barrett
• Blue Chip’ Sales & Marketing background with Unilever & Coty
We bring products to market through the creation & implementation of effective Sales, Marketing & Distribution strategies.
Market Entry Process
Market Opportunity Assessment
Pre Launch Launch Planning Launch Post
Launch
Market Status & Value
Competitors
Current Trends
Routes to Market
Pricing
Retail Audits
Advertising & Promotion
Legal & Regulatory
Customs & Duties
Retail Range Review Dates
Marketing Strategy
Channel Strategy
Sales Broker Appointment
Business Planning
Marketing Plan
Sales Planning
Warehousing & Distribution
Business Processing
Trade Appointments
Trade Appointments
Marketing Implementation
Public Relations
Order Processing
Invoicing
Sales Reporting
Advertising & Promotion
Business Reporting
Business Development
Promotion Evaluation
Cash Collection
Above are some of the key steps and processes that are carried out in preparation for a typical product launch. Some of these may not be required or alternative options selected depending on each clients specific needs
How We Work With You
• Our strategy is to work with a limited number of clients which ensures that we are able to offer you a high degree of focus & personal service.
• Working in close partnership with you enables us to develop effective strategies, implementing tailor made marketing & business plans to maximise sales potential and build a successful, sustainable long term business.
• We provide a professional service implemented using modern management practices with a proven track record of success.
• Our very practical hands on approach focuses on implementation to deliver results supported by regular communication.
Your own outsourced, dedicated sales & marketing resource for a fraction of the cost of full time employees.
Taking your products from concept to shelf......
• Ensure brands are fully prepared for business in the UK & Europe and agree the most appropriate route to market
• Understand the market & work very closely with you to identify the right positioning for your products
• Develop a strategy and create sales & marketing plans• Agree terms, prepare promotional plans using our knowledge
& experience of the expectations of UK’s leading multiple retailers
• Arrange trade meetings, prepare & present to secure distribution for products with the key multiple retail customers across the grocery, pharmacy, drug store & health food channels
• Implement plans to maximise impact at launch and provide foundations for the development of a long term profitable business
• Continuously monitor performance & look to develop new range & distribution opportunities as well as build on existing business
Our Approach
Track Record of Success Method Products Inc
• US business - $multi 100 million retail sales
• Rated 7th fastest growing US company by Inc Magazine 2006
• Conducted initial market survey & presented findings
• Completed legal & regulatory assessment
• Sourced & appointed warehousing & distribution facility, PR & accountants
• Devised & agreed UK market entry strategy
• Arranged trade meetings with key selected retail partners
• Secured business for 34 SKU’s on four feet displays with major grocery & other retailers
• UK retail sales - £multi million
Track Record of Success Ultralife Ltd
• Small UK based manufacturing business
• High quality lifestyle supplements - all natural food form active ingredients
• Brand leader in Gyms & Health Clubs market
• Moved product from tubs to sachet format for convenience & price position
• Opened Tesco, Waitrose, Superdrug, Lloyds, Harrods, Selfridges
• Conducted review to prepare strategy to take business to next stage
• £multi million retail sales
Track Record of Success Natrol Inc
• Portfolio of quality health and wellness brands including Natrol®, MRI, Prolab®, Laci Le Beau®, Minus 10®, Shen Min®, NuHair®, Promensil® and Trinovin®.
• Distributed in US through more than 54,000 retailers & internationally in over 40 countries.
• Sourced & appointed UK & European country distributor partners.
• Devised & implemented market entry strategy and sales & marketing plan by country.
• $multi million retail sales
Summary
• Specialist sales, marketing & distribution organisation• High degree of focus & personal service, limited number of
clients to enable us to maximise the potential for your business• Proven approach fully prepares brands for business in the UK &
Europe ensuring that we can maximise the impact at launch and lay the foundations for the development of a long term profitable business
• Over 30 years experience of successfully developing business with UK’s leading multiple retailers. (Tesco, Sainsbury, Asda, Morrisons, Waitrose, Boots, Superdrug plus Health Food channel & UK/EU distributors)
• Blue Chip’ Sales & Marketing background in both food & non food with Unilever & Coty
• Working in close partnership with you to develop a successful, sustainable long term profitable business
• Professional service with track a record of success offering a practical hands on approach, focused on implementation
Why work with us......
Contact
Richard Bartlett
( +44 (0) 2392 570367
+44 (0) 7905 663521