Supply change Management

Project Report

On

Haldiram’s Vs. Bikano

Submitted To: Submitted By:

Dr. Asit Bandyopadhayay Aishwarya Alagh(14609116)

Swati Singhal(14609138)

Pragya Singh(14609149)

Vaibhav Singhal(14609115)

Jainendra Singh(14609030)

Batch: R2

Estimating the length of a supply chain for an FMCG Co.

Two competing companies from FMCG Sector:-

Haldiram's is a major Indian

sweets and snacks manufacturer based

in Nagpur, Maharashtra, India. Its products

include frozen foods such as frozen meals, ice

cream, and kulfi, namkeen, sweets, cookies, crackers, sherbet, papad,

savories, chips and other snacks.

Bikano is an International brand of Bikanervala

that contains sweets, namkeens, snacks, papads,

sharbats, etc manufacturer based in Chandni

Chowk, Delhi.

The products are:- Aloo Bhujia and Moong Dal Namkeens

Estimate:- In below table, we can see that sale of product by

Haldiram’s are more than Bikano product at Vikrat general store.

Product

Data collected from Retailer (unorganized) A B Length of

Chain=A+B

Stock(unit) Sales/month Mfg Date

on stocks

held

Haldiram

Aloo

bhujia

400kg

Moong

dal

400kg

Bikano

Aloo

bhujia

400kg

Moong

dal

400kg

150

200

80

100

800

800

400

400

Nov 2014

Oct2014

Nov2014

Nov2014

3

4

3

3

.09

.12

.10

.12

3.09

4.12

3.10

3.12

Estimate:- In below table, we can see that sale of product by

Haldiram’s are more than Bikano product at Ramkrishan kirana store.

Product

Data collected from Retailer

(unorganized)

A B Length of

Chain=A+B

Stock(unit) Sales/month Mfg

Date on

stocks

held

Haldiram

Aloo

bhujia

400kg

Moong

dal

400kg

Bikano

Aloo

bhujia

400kg

Moong

dal

400kg

40

30

15

10

200

200

100

100

Nov

2014

Oct2014

Dec2014

Dec2014

3

4

2

2

.1

.07

.07

.05

3.1

4.07

2.07

2.05

Estimate:- In below table, we can see that sale of product at

Haldiram’s retail shop.

Product

Data collected from Retailer

(organized)

A B Length

of

Chain=

A+B Stock(unit) Sales/month Mfg

Date on

stocks

held

Haldiram

Aloo

bhujia

400kg

Moong

dal

400kg

150

200

900

900

Nov

2014

Dec2014

3

2

.08

.11

3.08

2.11

Estimate:- In below table, we can see that sale of product at Bikano

retail shop.

Analysis:-

• Compare time taken by large firm (Haldiram’s) and small firm

(Bikano).

In each table, we can see that it takes almost 3 to 4 months for

Haldiram’s product as for Bikano product takes almost 2 to 3

months to travel from supplier to customer end.

• Compare and contrast the time taken in chain for a fast moving

product (Haldiram’s Aloo bhujia) Vs. a slow moving product

(Haldiram’s Moong dal)

Product

Data collected from Retailer

(organized)

A B Length of

Chain=A+B

Stock(unit) Sales/month Mfg

Date on

stocks

held

Bikano

Aloo

bhujia

400kg

Moong

dal

400kg

250

200

800

800

Dec2014

Dec2014

2

2

.15

.12

2.15

2.12

While in unorganized shops,time taken by Haldiram’s Aloo bhujia is

fast as compare to Haldiram’s Moong dal but in organized

Haldiram’s retail shop , Moong dal namkeen is fast moving product.

• Compare the time taken by a chain for the organized retailer

(Haldiram’s/Bikano) Vs a neighborhood Kirana

(Vikrat/Ramkrishan)

In organized retailer shops , monthly sales are more compare to

unorganized shops but both taken up to 3 months of time in supply

chain network.