Power at the Point-of-Care

Pulmonology NetworkClinics & Practices

2

Increase your reach with our proven multi-channel tactics.

Point of CareI N F L U E N C E D E C I S I O N S W H E N T H E Y A R E M A D E

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Unique Billboard Format

Exclusive Messaging

Engaging Editorial Content

Targeted Facilities

Enhance Rep Access

Proven ROI

Point of CareW H Y P R O M O T E W I T H

P H Y S I C I A N ’ S W E E K L Y A T T H E

4

Target your audience…

across the continuum of care.

Specialty Clinics

Group Practices &

High-Value Offices

Hospital Networks

Mobile & Online

Surround SoundE N G A G E M E N T

5

Physician

LoungesSpotlight

Peer-to-Peer Wallboards

Custom Monograp

h

Online &

Mobile

Specialty Networks

Peer-to-Peer

Digital

Surround and engage your target audience.

IntegrationM U L T I - C H A N N E L

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Providing significant therapeutic reach & proven targeted engagement

HospitalSurgery

HIVPulmonology

Cardiac Cath Labs

Oncology

Emergency Medicine

Diabetes

Primary Care

NetworksM U L T I P L E

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Trusted and relevant editorial yields high readership at a low cost per exposure

Network Characteristics:

• Network developed in 2014• Pocket material distribution available

Reach

Audience

Insertion

320 PUD Group Practices

900+ high prescribing, target physicians

Hangs for 1 month

PulmonologyP R A C T I C E N E T W O R K

Engage your target audience in physician only lounges of 320 Pulmonology group practices across the country with a single sponsored PW Pulmonology Edition

wallboard poster & brochures

3+ high prescribing physicians per

practice

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Proven response following wallboard exposure

Test group almost 2x more likely to have seen ad*

Test group 2.5x more likely to have engaged

their brand rep *

97%

Greater Ad Recognition

46%

of PW readers talked to their brand rep

Lift – Test vs Control *

50%

Greater Brand Recall

*Source: Medical Marketing Service Inc, SK&A, and Orion Associates: Ad Impact Studies

FocusedE N G A G E M E N T

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Custom Messaging

Peer-to-Peer ROI

53%Increase of

key messages *

55%

Increase likelihood to prescribe *

3 ROI Analysis have proven PW can

drive results *

Client Measured

ROI Success

Greater Intent to Prescribe

18% Lift – Test vs Control *

52%2.25:1 5:1

*Source: Medical Marketing Service Inc, SK&A, and Orion Associates: Ad Impact & Media Assessment Studies, Client Measured ROI studies

ROIP R O V E N

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We offer a range of multi-channel solutions designed to surround & engage your target

Spotlight Monograph Digital Online/Newsletter

OpportunitiesA D D I T I O N A L B R A N D E D

• Physician’s Weekly Video Slate

• Bring your peer-to-peer assets to the point of care inside select PW hospital locations in partnership with PW wallboards

• Leverage multiple assets per location and gain playback utilization metrics

• Drive engagement with your same digital assets thru PW’s Educational Corner

• Engagement driven through e-newsletter promotion of PW’s Educational Corner AND specific programs

• PW wallboards will promote PW’s Educational Corner to drive mobile and online engagement

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Maximize utilization of your peer-to-peer video asset(s)

by partnering with Physician’s Weekly

Peer-to-Peer DigitalS O L U T I O N S

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A GREATAD

NOTSEEN IS LIKENO ADAT ALL

ADVERTISING THAT’SSEEN

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Highly targeted print & digital solutions for the healthcare industry

Thank you!