Data from LinkedIn shows the adoption of social media toolsamong sales and business development professionals.

S O C I A L S E L L I N GH I T S M A I N S T R E A M I N T H E U K

R E L A T I O N S H I P S M A T T E R

Sales professionals in the UK prioritise the ability to

build strongrelationships over a

prospect’s willingness to purchase.

40.9%Engaging with multiple influencers involved in

the buyer process

69.1%Ability to build trust with

a customer quickly

42.1%Providing unique insights

into the buyer’s business

55.4%Finding buyers with intent to purchase

59.5%Providing value to the

buyer from the first interaction

51.9%Personalise interactions

based on previous engagements

L I N K E D I N M O S T P O P U L A R S O C I A LP L A T F O R M F O R B U S I N E S S G R O W T H

More sales and business development professionals use LinkedIn than any other platform

P R O D U C T I V I T Y T O O L S I M P O R T A N TF O R O N E I N T H R E E S A L E S P E O P L E

Most popular productivity tools among UK salesand business development professionals:

M I L L E N N I A L S B I G G E S T A D O P T E R S O F N E W S A L E S T E C H N O L O G Y

Younger professionals more likely to use sales intelligencetools to build and manage relationships with clients.

Use of social media platforms for sales intelligence:

81%

72%

58%

Evernote

29%Google Apps

70%Dropbox or Box

Under 35 35-54 Over 55

65%

65% 41%56%

Survey conducted by research company Market Cube among an online sample of 1,000 sales and business development professionals in the UK between December 21, 2015 to January 12, 2016.

T I M E O N L I N E

Social selling leaders are using sales intelligence tools throughout the week to boost their results.

7.9%

Less than 1 hour

22.6%

1 to 3 hours

30.5%

3 to 5 hours

24.2%

5 to 10 hours

10%

10 to 20 hours

4.8%

20 hours or more