THE GUARDIANAUTO REPAIR SHOP

GROUP’S MEMBERS: Pham Phuong Duy1258015Tran Trung Hieu 1258022Nguyen Tan Huy 1258023

CONTENTS

1. The name and logo

2. Mission statement

3. Code of ethnic

4. Action plan

5. Organization chart

6. Advertisement for job opening

7. Profit

THE NAME & LOGO

Mission Statement

In line with the improvement of living standard and Economy Growth, cars

are becoming more common and necessary for living. Like other

machines, cars need to be repaired and maintained after certain time using

it. Generally, we all want our vehicles to be stable to serve us effectively;

otherwise it can annoy owners with unexpected breakdowns. Understand

these problems, we are born to address the issue and make the users

happy. With the understanding of how the owners would feel when their

cars have problems, we can make them fell dependable to our shop by

offering top preparing and maintenance service. Moreover, we will have a

nice environment for our customers while waiting for their cars getting

repaired by building a waiting room with entertainment gadgets and

relaxing atmosphere which will psychologically result in a shorter time of

waiting and make them feel comfortable whenever they come to the shop.

Our customers can range from the age of 30 – 70 who have cars and male

customers will account for the most part. Our target market is customers

live nearby and in the city in the short run and will be expanded to some

surrounding cities in the long run. “Let’s us protect and prepare your trips”.

Code of Ethics

Toward our Customers

Perform high quality repair service at a reasonable price ( notan overprice )

Use only proven merchandise of high quality distributed byreputable firms.

To employ the best skilled technicians obtainable.

Have a sense of personal obligation to each customer.

To recommend corrective and maintenance services,explaining to the customer which of these are required tocorrect existing problems and which are for preventivemaintenance.

Toward our employees

Employees required wearing special

helmets and gloves during their work to

prevent any injuries

Employees will have general healthcare

checking every 6 months

All machine and devices have to meet the

safety standard to ensure employees’ safety

Toward Community

• The shop will be built properly to make

sure it won’t create noise pollution to the

people surrounding

• Oils, chemicals, paints, solvents will be

stored properly and will not allow spills to

escape to the surrounding area

• Regularly check the containers of special

substances to make sure it’s not leaking

Toward Natural Environment

• Ensure that the shop won’t do anything that harm the natural environment such as:

• Make sure special chemicals and substances can’t escape to the environment

• Use a liquid waste contractor to dispose of spent chemicals and other liquid waste. Won’t put liquid waste, such as oily rags or filters into the waste bins

• Separate different kinds of waste for easy collection and recycling

• Extract and recycle refrigerants from air-conditioning systems and dispose of item legally. They won’t be released to the atmosphere

• Never modify or tamper with vehicle emission system

• In addition, the shop will plant tree surrounding the area to create shade and clean the environment. The used water will be clean and re-used to make the most of the natural resources.

General problem:

How to get customers for the shop

Specific problem:

Just start the business, so:

Customers don’t know about the shop

Customers don’t have credibility at first

Action Plan

How to solve the problem?

Doing marketing campaign

Once customers know and come to the shop, after using our

service, we will give them car accessories which have our logo

on it and stick our logo on the back of their vehicles to public our

shop when they’re driving on the street

Hire mechanics who have worked for a long time (10- 20

years) to draw customers from the shop which they are working

for.

Offer them a very good service with reasonable price in order to

make them feel happy and willing to tell their friends about our

shop, we will have a chance to get them come in ( because

word-of-mouth marketing strategy in this field is the most

effective way)

Establish the shop website, an account on Facebook and an

online shop in some popular car forums

Which solutions will I use?

Combine and do all of thesolutions simultaneously andtogether to make it most effective

When will I start this program?

5/12/2014

When will the problems besolved?

5/12/2015

Organization chart

Job opportunity

• The guardian- one of the best auto repair shop in Viet Nam, requires qualified employees to fill up 10-15 electrical and mechanical engineer positions

• Qualification -Qualification in an industry-related field or graduate from vocational school specialized in car industry

• Experience-4 years or more in a similar job ( the more experience you have the more salary you will get)

• Salary- 4-9 millions ( depends on your experience and qualifications)

Interested candidates may send their hand written applications along with a copy of CV, two passport size photographs and names and contact details of three referees before May 15th, 2016 to Mr. Phuong Duy Pham, Email: duy.pp@theguardian.com, Tel: 01264 345678

Profit

• With this project we assure 125- 175% profit in the first 6 months and it will raise up to 200- 250% profit for each month

• Usually, other garages buy parts to replace for customers car and charge them from 220%- 270% for making profit, our strategy is offering customers reasonable price, so we will take them 170%- 200% which will be our profit

• The bill will also charge customers with mechanics' wages for their work to replace or fix customers' cars which will be enough money to pay utilities expense and 60-70% of employees salary

THANK YOU!!