Origins and History

1835

Manuel M. Gonzalez founds his own wine Company He looked after his Company for more than 50 years

“I cannot think of a better business than making wine, to it I therefore dedicate my life.”

1836

1836

Mr. Dubosc and Mr. Gutierrez Aguera become partnersThe Company is named Gonzalez & Dubosc

1851

Mr. Byass is named exclusive distributor in the UK.He becomes a partner in 1855

1840

Acquisition of land and construction of bodegas start. First vineyards are bought in 1847

1844

“We shall see what can be done with the very very pale wine you so highly recommend”

González Byass’ exports account for 2% of total Spanish exports

1855- 1865

1848

The first Tío Pepe label

Beginning of 20th century

González Byass began to produce and sell Lepanto in 1908 and Soberano in 1913.

Lepanto is the only Brandy 100% de Jerez, which is harvested, distilled and aged

in Jerez, archiving an unbeatable quality.

1936

Design of Tío Pepe logo

1955

Pioneers in enological and viticultural research. CIDIMA founded in 1955.

1988

The González family buys the shares of the Byass family, after over 100 years of partnership. The company is still owned by the founder’s family, now in 5th and 6th

generation.

1981 1983 2000 2006 2008

Beronia VilarnauFincaMoncloa

FincaConstancia

Viñas del Vero

More than 30 years ago the adventure of representing the winemaking diversity

of Spain began with one fundamental premise; maintain and develop the unique

personality of each winery.

80’ – 00’

2001 - 2011Gónzalez Byass strategy focuses on the development of National and International

distribution. Having its own distribution in Spain, Mexico, UK, USA and it also has an office

in China. González Byass has products in over 102 countries around the world.

Mission, Vision and Values

MISSION

To produce and sell throughout the world quality wines which represent Spain’s oenological diversity, together with a range of premium spirits.

Our aim is to ensure that our consumers enjoy a wide range of products and efficient, speedy and approachable service through broad based distribution.

To be open to collaborate with agents that can help us maximise the value we deliver to our shareholders, employees, customers and consumers.

To help those who work with us to develop themselves, we respect the natual environment and we improve the socio-economic environment, with which we have a close historic bond.

VISION

For González Byass to be a wine family with wineries that are leaders in their field in Spain’s best-known D.O.s and which enjoy worldwide distribution.

VALUES

- Pride in being part of González Byass - Team work

- Innovation - Results focused

- Lively communication - To work in pursuit of excellence, attention to detail

- A commercial spirit

Organizational Chart

VIÑAS DEL VERODIRECTORTECHNIAL

DIRECTOR MARKETINGDIRECTOR

INTERNATIONALSALES

DIRECTOR

C.E.O

NATIONALSALES

DIRECTOR

FINANCIAL DIRECTOR

72 52 11 34 107

TOTAL 423

H.R. DIRECTORSUPPLY CHAIN

DIRECTOR

19 5919

WINERY

25 BERONIA 11 VILARNAU 10 FINCA CONSTANCIA

46

BOARD OF DIRECTORS

Our Production Facilities

OwnHectares

ControlledHectares

TOTAL

Jerez Vino de Jerez 461 543 1.004

Finca Moncloa Vino de la Tierra de Cádiz 43 0 43

Viñas del Vero D.O Somontano 632 430 1.062

Finca Constancia Vino de la Tierra de Castilla 200 0 200

Beronia D.O.C Rioja 20 850 870

Vilarnau D.O Cava / Penedès 15 70 85

Vineyards

23

The biggest selling Fino in the world. TIO PEPE is more than wine, it is a symbol of Andalusia and Spain, it is «Sol de Andalucía embotellado»

TIO PEPE was an inspiration for contemporary artists, like Picasso

Tío Pepe was present in Royal Ascot Races

Tío Pepe Tío Pepe en Rama

TIO PEPE WINES

TIO PEPE WINES Gama Superior

TIO PEPE WINES Fino Palmas Collection

Enological jewels of 6, 8, 10 and more than 40 years

TIO PEPE WINES Croft Original / Croft Particular

TIO PEPE WINES V.O.R.S

Vinum Optimum Rare Signatum

In GB we still have the 16 barrels bought by the founder to the Duke of Medinacelli in 1835

Restoring Forgotten

Traditions

FINCA MONCLOA WINES

Finca Moncloa 9 Barricas Tintilla de Rota

21st Century Expression

“Vinos de Parcela”, Single – Plot Wines

Plot Wines

FINCA CONSTANCIA WINES

Finca ConstanciaAltos de la Finca

FINCA CONSTANCIA WINES Altozano

FINCA CONSTANCIA WINES Fragantia

Renewed Tradition

BERONIA Classic Range

BERONIA Collection

BERONIA

Ecologic Dos Maderas Range Premium Range

BERONIA 40th Anniversary

Stunning wines in an undiscovered part of Spain

VIÑAS DEL VERO WINES Tradition

VIÑAS DEL VERO WINES Collection

VIÑAS DEL VERO WINES Reserva

VIÑAS DEL VERO WINES Secastilla

The Iconic Wine

BLECUA WINE

Design and Vanguardism

VILARNAU SPARKLING WINES

VILARNAU SPARKLING WINES Antoni Miró's Design

Our family of Spirits

SOBERANO

CHINCHÓN

LEPANTO

LEPANTO

THE LONDON Nº1

DRUIDE

Our olive oil and vinegars

OLIVE OIL & VINEGARS

Advertising

Events and Actions

González Byass Magazine

VinotecApp

Viñas del Vero Gewürztraminer Perfume

The Big Experience by The London Nº1

Tasting by Streaming, Moncloa

Jerez/Sevilla/Madrid/Barcelona/ONLINE

Flamenco y Sherry

The Soloists of London

Visit of Queen Sofia of Spain

World Sherry Day

Viñas del Vero in Almodóvar’s film

The London Nº1

Galeria Kaufhof, MunichHilton ice bar, Cologne

Gin Masterclass, Oporto

Julius Meinl am Graben,Vienna

Bartender competition, China Promocion, Shanghai

Harrods

Sherrymaster by Tio Pepe

Wine & Truffles

Our oenologist around the world

Antonio Flores, UK

Antonio Flores, Holland

Matias and Damiá, Japan

Eva Plazas, Germany

Enjoy a delicious menu created by three Michelin starred Belgian

Chefs with Viñas del Vero.

Brussels Gastronomic Tram

Prowein Dusseldorf

Vinexpo Hong Kong

Major awards 2013

TOP 100 WINES IN TOP 100 WINES IN TOP 100 WINES IN TOP 100 WINES IN THE WORLDTHE WORLDTHE WORLDTHE WORLD

(Nº.36)(Nº.36)(Nº.36)(Nº.36)

1ST Winery in Spain

7TH Winery in the World

World Association, Wines & Spirits, World Association, Wines & Spirits, World Association, Wines & Spirits, World Association, Wines & Spirits, Writers and JournalistsWriters and JournalistsWriters and JournalistsWriters and Journalists

90Points 91Points 95Points 97Points 92Points

Wines

94Puntos 92Puntos 93Puntos 92Puntos 91Puntos91Puntos

Wines

90Puntos 93Puntos 92Puntos

Wines

90Puntos91Puntos91Puntos

Wines

Wines

Wines

Wines

Wines

Wines

La revista, Wine in China, galardonó éste Palo Cortado

con 96 puntos96 puntos96 puntos96 puntosliderando así el

Top 100 Top 100 Top 100 Top 100 y convirtiéndose

en el mejor vino mejor vino mejor vino mejor vino del añodel añodel añodel año.

Cava Brut Nature

Vilarnau Brut, recommended in Financial Times by Jancis Robinson

Spirits

Medalla de Diamante

Brandies

Key points

• Tio Pepe is the Fino leader worldwide 12% Market share.

• Beronia in Spain is the 4th Rioja wine in the on trade.

• Lepanto, the only Brandy de Jerez still distilled in Jerez.

• Viñas del Vero leader of D.O. Somontano. And 4th Best-Seller Spanish wine in Mexico.

• Finca Moncloa, restoring lost traditions.

• Finca Constancia, the creation of new wine concept: “Vino de Parcela” (Plot Wine)

• Vilarnau, small and vanguards cava linked to the image of Barcelona.

• Chinchón, leader brand of aniseeds in Spain and Mexican market.

• Druide Mystical Vodka, a new challenge.

• The London Nº1, the success of a new brand. Launch in 2005