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GO TO MARKET STRATEGIES
SALES, MARKETING &TECHNOLOGY CONSULTING
JIM MILLER, PARTNEREMAIL: [email protected]: 602-818-7204
TRAVIS MILLER, PARTNEREMAIL: [email protected]: 303-884-2485
GoToMarketConsulting.com
Go To Market Consulting LLC 210/9/2014
Go To Market Consulting LLC 3
Intended Outcomes
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Go To Market – Financial Benefits
Introduce Process & Technology
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Value Proposition Development
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Value Proposition Process
Inbound MethodologyThe best way to turn strangers into customers and promoters of your
business.
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Half of the companies that implement inbound marketing see a 25 percent greater return on investment (ROI)
The Problem With Outbound Marketing
Difficulty in tracking return on investment (ROI)
Increasing blocking techniques (Do not call list, Spam filters, TiVo, etc)
High cost, low yield. Inbound marketing is easier to track, has a higher ROI, and lower overall costs than outbound marketing
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Demand Generation
Each year the average company loses 10-15% of its customer base.Bain & Company
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Sales Management Process
Marketing Qualifying Proposing Delivering
The only thing that never lies is your calendar. That’s
why I’m a fanatic on the topic of time management. But when you use the term,
people think, “Here’s an adult w/ a brain. And he’s
teaching time management. Find
something more important, please” But something more important doesn’t
exist……Tom Peters
Ideas don’t really matter,
what matters is execution, Aaron Pazter founder of the mint.com
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Go To Market Strategies
Help companies make progress against their goals, focus on customer value
Deliver the right message to the right person Discuss money & take control of the sale Be bold vs safe & use direct language &
messages management, marketing and sales all need to
dig deep together with genuine relevant insights that can be positively yet provocatively taken to prospects at senior levels Vishal Kumar
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Go To Market - New Media Tools
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Search Engines & Video
Global Internet
a computer program that
is used to look for
information on
the Internet
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Search Engine Optimization
Global Internet
(SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
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Prospect Growth
Global Internet
Business Website
Links Between Websites
An online journal for sharing
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Global Internet
Email returns $44 for every $1 spent (McKinsey & Co)
why marketers seem intent on e-mailing you more and more, it works. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined –(McKinsey & Co)
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Social Media Benefits
Global Internet
Social media marketing refers to the process of growing your client base1. Increased Brand Recognition
2. Improved brand loyalty3. More Opportunities to Convert4. Higher conversion rates5. Higher Brand Authority6. Increased Inbound Traffic7. Decreased Marketing Costs8. Better Search Engine Rankings9. Richer Customer Experiences10.Improved Customer InsightsForbes
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Mobile DevicesPrimary Connection Tool
Global Internet
Most widely used Internet access device
Carried by 100% of your prospects
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Value Added
Value Added Products/Services
Clear Product/Services Differentiation
Del
iver
s Pr
emiu
m P
rice
& M
argi
ns
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SALES MARKETING &TECHNOLOGY STRATEGIES DELIVERABLES
Efficiency Higher margins Value Proposition development based on your
business growth expectations Strategy development focusing on revenue
growth & expense efficiency Customer Satisfaction which is a growth strategy Cadence of meeting & analytics to insure
objectives are being met & gaps are being addressed
Processes documented
10/9/2014
Go To Market Consulting LLC 2010/9/2014
GO TO MARKET STRATEGIES
SALES, MARKETING &TECHNOLOGY CONSULTING
JIM MILLER, PARTNEREMAIL: [email protected]: 602-818-7204
TRAVIS MILLER, PARTNEREMAIL: [email protected]: 303-884-2485
GoToMarketConsulting.com
![Alfonso Muñoz - Generating Spanish Stegotext for fun and profit [RootedCON 2010]](https://img.dokumen.tips/doc/110x75/55a185101a28ab66688b463a/alfonso-munoz-generating-spanish-stegotext-for-fun-and-profit-rootedcon-2010.jpg)
