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Ethan HamiltonCustomer Success Manager, LinkedIn Sales Solutions
Close More Business with LinkedIn Sales NavigatorAn overview of the standalone platform, purpose-built for sales
Conventional Sales Tactics are Limiting Pipeline and Losing Deals
Why do reps lose deals?
Lacking Credibility
Losing Touch with Prospects
Missing Critical Players
Missing Critical Players
people are involved in the average buying decision
6.8
of decision makers change roles every year20%
of buyers don’t believe sales reps understand their business and don’t think they can help.
77%
LackingCredibility
Losing Touchwith Prospects
of forecasted deals go dark.
24%
How to overcome these challenges
Understand your prospects and
their businesses
Engage throughout the deal cycle
Target the right buying
committee
members500M
countries & territories200
Harness the Power of LinkedIn
Social SellingA modern approach to sales that utilizes information from social
networks to grow your business
To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience
Today: your personal
network
All that LinkedIn has to offer
YOU
Just what you need for sales
Target the right buyers and companies
• Advanced Search • Lead Recommendations• CRM sync
Target the right buyers and companies
Target the right buyers and companies
Target the right buyers and companies
Target the right buyers and companies
Understand what buyers value
• Sales Updates
• CRM Widgets, Sales Navigator for Gmail & mobile app
• Notes & Tags
Understand what buyers value
Understand what buyers value
Mobile
Gmail
22
Understand what buyers value
Engage buyers with personalized outreach
• TeamLink
• PointDrive
• InMail
Engage buyers with personalized outreach
Engage buyers with personalized outreach
Engage buyers with personalized outreach
You can’t manage what you can’t measure
Measure and Manage with usage reporting
• Social Selling Index (SSI)• Unique daily log-ins• Saved leads• Accounts saved• Searches performed• Profiles viewed• InMail™ messages sent• Messages sent• Unique connections• Sort by tag
Measure and Manage with usage reporting
Measure and Manage with usage reporting
Our sales reps rave about how their prospects actually respond to them on
LinkedIn, where an email would likely be ignored.
31
Social Media Marketing Manager, XO Communications
Sales Navigator Helps You Sell Smarter
Target
• Find the right people faster and more easily
• Prioritize the right companies
• Qualify new people at your accounts
Understand
• Keep track of leads and existing relationships
• Stay up-to-date on contacts and accounts
• Research prospects wherever you work
Engage
• Engage with prospects and customers through your network
• Reach your prospects directly with the right context
• Send sales content and track view activity
Buyers with personalized outreach
The right buyers and companies
What buyers value
Choose the Sales Navigator Edition That’s Right For You
Q&A