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BEING OUR OWN
CASE STUDY
BEING OUR OWN
CASE STUDY(how involving sales in our content strategy increased our post shares by 1,721%)
SALES
vs
MARKETING
MUST IT BE A
FIGHT?
TO SELL SOMETHING
YOU HAVE TO
UNDERSTAND IT,
RIGHT?
OUR BUSINESS:
Passle is a content marketing platform
that enables busy professionals to
create hub content in a timely and
authentic manner
SO LOGICALLY:
Our sales team should use this digital
content marketing platform to create hub
content in a timely and authentic manner
SO LOGICALLY:
Sales must get involved in
content marketing
HERE'S
THE PLAN
1. GET EVERYONE TO
COMMIT TO A NUMBER
OF POSTS PER WEEK
DEADLINEEVENT
with a
(i.e A WEEKLY NEWSLETTER)
2. PUT A CONTENT
CALENDAR TOGETHER
3. ENCOURAGE
EVERYONE TO SHARE
THIS CONTENT TO
THEIR NETWORKS
4. SHARE RESULTS
Tell them how their
posts are
performing every
week
SIMPLE,
RIGHT?
AND IT WORKS
RESULTS
RESULTS
RESULTS+ TRIPLED OUR NEWSLETTER SUBSCRIBERS
RESULTSWIDER REPERCUSSIONS ON THE
BUSINESS AS A WHOLE
Positioned as trusted
advisors
Positioned as trusted
advisors
Invited to speak at
events
Meanwhile....
Passle quadrupled its growth
across all key metrics
and shortened its sale cycle
COINCIDENCE?
I THINK NOT
GETTING SALES TO CREATE CONTENT
played a role in earning the trust of our
clients
maintained a good relationship with
current clients through continued
education and value.
KEY
TAKEAWAYS
1. Practice what you preach
2. Content marketing
doesn’t have to be
expensive, flashy, or
difficult – harness the
expertise of your own team
3. Report back results
regularly
WANT THE SAME?
