Beauty & Personal Care in Nigeria - Trade Statistic Report

Beauty & Personal Care Market Research - Executive Summary

© ALL RIGHTS RESERVED Gianluca LoffredoBusiness & Finance Consulting Temporary Export Management

mob. +39 329 4964785 skype: gianluca.loffredo [email protected]

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Nigeria


© ALL RIGHTS RESERVED

Gianluca LoffredoBusiness & Finance Consulting Temporary Export Management


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Country: Nigeria Industry: Consumer Product Category: Beauty & Personal Care Products: Colour Cosmetics, Deodorants, Depilatories, Fragrances, Bath and Shower Hair Care, Skin Care, Sun Care, Oral Care Baby and Child-Specific Products, Men’s Grooming Source: http://www.euromonitor.com/ http://madb.europa.eu/madb/indexPubli.htm





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Contents Page Beauty & Personal Care Product Codes 5 Beauty & Personal Care in Nigeria Executive Summary 6-7 Colour Cosmetics 8 Deodorants 9 Depilatories 10 Fragrances 11 Bath and Shower 12 Hair Care 13 Skin Care 14 Sun Care 15 Oral Care 16 Baby and Child-Specific Products 17 Men’s Grooming 18





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Contents Page Beauty & Personal Care Custom Tariffs from EU/Italy to Nigeria 19 All Products Import Value/Qty between EU Member States 20 All Products Export Value/Qty between EU Member States 21 All Products Trade Value/Qty between EU and Nigeria 22-23 All Products Trade Value/Qty between EU/MS and Nigeria 24 All Products Trade Value/Qty between Italy and Nigeria 25-26 Beauty & Personal Care Export Value/Qty from EU to Nigeria 27-28 Beauty & Personal Care Export Value/Qty from Italy to Nigeria 29-30 Beauty or make-up Export Value/Qty between EU Member States 31 Beauty or make-up Export Value (EURO)/Qty from Italy to Nigeria 32-33 Beauty or make-up Export Value (NGN)/Qty from Italy to Nigeria 34-35 Personal deodorants & cosmetic Export Value (EURO)/Qty from Italy to Nigeria 36-37 Personal deodorants & cosmetic Export Value (NGN)/Qty from Italy to Nigeria 38-39





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Code Product 3304 Beauty or make-up preparations and preparations for the care of the skin (other than medicaments), including sunscreen or suntan

preparations; manicure or pedicure preparations 330410 Lip make-up preparations 330420 Eye make-up preparations 330430 Manicure or pedicure preparations 330491 330499

Powders, whether or not compressed Other

3305 Preparations for use on the hair 330510 Shampoos 330520 Preparations for permanent waving or straightening 330530 330590

Hair lacquers Other

3306 Preparations for oral or dental hygiene, including denture fixative pastes and powders; yarn used to clean between the teeth (dental floss), in individual retail packages

330610 Dentifrices 330620 330690

Yarn used to clean between the teeth (dental floss) Other

3307 Pre-shave, shaving or aftershave preparations, personal deodorants, bath preparations, depilatories and other perfumery, cosmetic or toilet preparations, not elsewhere specified or included; prepared room deodorisers, whether or not perfumed or having disinfectant properties

330710 Pre-shave, shaving or aftershave preparations 330720 Personal deodorants and antiperspirants 330730 330741 330749 330790

Perfumed bath salts and other bath preparations Preparations for perfuming or deodorising rooms, including odoriferous preparations used during religious rites Other Other





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Country Beauty & Personal Care

BEAUTY AND PERSONAL CARE PERFORMS WELL AS THE YOUNG URBAN POPULATION GROWS Despite the relatively poor economic conditions in the country in 2015, beauty and personal care in Nigeria continued to register positive growth in 2015. Growth was driven primarily by rising urbanisation, growth among the young population and higher numbers of women in the formal workforce. There is greater interest among young, urban and female consumers for value-added products in a range of categories including oral care (whitening and total care), skin care (extra moisturising and lightening), and colour cosmetics (BB/CC creams).

Nigeria

THE COMPETITIVE LANDSCAPE IS EVOLVING AS COMPETITION INCREASES Competition increased strongly across most beauty and personal care categories in 2015, with leading players Unilever Nigeria Plc and PZ Cussons Nigeria Plc losing value share whilst smaller and newer players gained value share. In colour cosmetics, Zaron International Ltd (UK) performed strongly after entering in 2013, whilst in oral care, the relatively small multinational player Colgate Palmolive Co aggressively supported its new brands in order to challenge leading players such as Unilever Nigeria Plc. Other strong performers in 2015 included Evans Industries Ltd (NG) in bath and shower and QEI Labaratoire Pharmaplus (FR) in skin care.





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Country Beauty & Personal Care

ORAL CARE SEES STRONG ACTIVITY IN TERMS OF NEW PRODUCT DEVELOPMENT Most key new product developments in 2015 focused on the increasingly competitive category of oral care, where Colgate-Palmolive Co launched an offensive against the leading players through new brands such as Colgate White Optic and Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser. In response, Close-Up, whose leadership in toothpaste is under threat, re-launched numerous variants in 2015. Otherwise, new product developments were slow to emerge across beauty and personal care in 2015, mainly due to poor economic conditions, which limited the ability of companies to market their products effectively.

Nigeria

POSITIVE GROWTH EXPECTED OVER THE FORECAST PERIOD AS THE POPULATION IS SET TO BOOM With forecasts for the Nigerian population set at over 200 million for 2020, it is expected that beauty and personal care will register a positive value performance at constant 2015 prices over the forecast period, with growth influenced by the obvious increases expected in the size of the Nigerian population and also growth in urbanisation and the rising numbers of women in the formal workforce. Nigeria’s growing competition is set to spur innovation and companies are expected to continue using aggressive marketing strategies. Social media is becoming more important for young Nigerian consumers and the clever use of it for marketing campaigns is also set to drive interest in beauty and personal care over the forecast period.





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Country EXECUTIVE

SUMMARY Colour Cosmetics

TRENDS Growth in colour cosmetics Nigeria is being driven largely by the increasing numbers of younger women and professional women who use colour cosmetics as a confidence booster as part of their beauty regimens. With more of the country’s large and growing female population becoming involved in formal employment rather than informal employment, as was previously the norm, there is now steady growth being seen in demand for colour cosmetics. There is also alongside strong competitive activity in the category which encourages higher demand, particularly for higher-priced mid-priced and premium products. Newer companies such as Zaron International Ltd (UK) and Milani Cosmetics Nigeria (US) are performing well through growth in beauty specialist retailers outlets, which increase visibility, and make-up clinics, which helps to market the efficacy of their products. The appeal of many such successful colour cosmetics brands is that they cater more specifically for African skin.

COMPETITIVE LANDSCAPE

Iman Cosmetics led colour cosmetics in Nigeria in 2015 with an 18% value share. The company’s wide and effective distribution network for its Iman brand ensures wide visibility and distribution. Its strength in the large facial make-up categories of powder and foundation/concealer also contribute to its leadership. Its image as being friendly to and suitable for African skin also supports demand for the brand in Nigeria. Furthermore, the range of products offered under the brand is positioned in the low-to-mid price range, which appeals to price-sensitive consumers, and the brand enjoys huge consumer loyalty due to its longstanding presence in Nigeria.

Nigeria

PROSPECTS Colour cosmetics is expected to post a positive value CAGR of 2% at constant 2015 prices over the forecast period. Increasing numbers of young women among the Nigerian population and the increases being seen in the numbers of professional women with a tendency to follow global fashion trends are set to help boost value sales over the forecast period. Furthermore, more intensive marketing activities due to the increased competition in the category can also be expected to boost growth. The performance of the category over the forecast period is expected to be stronger than the growth witnessed during the review period, particularly as the population of women in Nigeria is increasing, particularly in urban areas, where more women are set to find themselves in formal employment.





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Country EXECUTIVE

SUMMARY Deodorants

TRENDS Demand for deodorants is increasing in Nigeria despite the use of deodorants not being traditional among the country’s population due to the low spending power of most consumers. However, with growing urbanisation and the increases being seen in formal employment, deodorants are becoming increasingly visible in a wide variety of retail outlets, including chained supermarkets such as Shoprite and Park ‘n’ Shop.


Unilever Group led deodorants in 2015 with a 27% retail value share. The company markets some of the leading and most popular brands in the category such as Brut, Sure and Dove and it has a highly efficient distribution network and effective marketing activities. The company also benefits from its longstanding presence in Nigeria, with consumers generally trusting the quality of its brands.

Nigeria

PROSPECTS It is expected that, over the forecast period, sales of deodorants will increase in value at a CAGR of 1% at constant 2015 prices. As the number of young adults and professionals among the Nigerian population is set to increase over the forecast period, value sales of deodorants are expected to be boosted by rising demand among these consumer groups. Furthermore, the positive economic forecast and competition-driven marketing activities can also expected to boost growth in the category over the forecast period.





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Country EXECUTIVE

SUMMARY Depilatories

Nigeria

TRENDS Demand for depilatories is still fairly low in Nigeria, although with increased Westernisation and the growth being seen in the numbers of women in formal and professional employment, Nigerian consumers are spending more on such products. Sales in the category are also benefiting from widening retail distribution, with an increased presence in particular in modern supermarket chains such as Shoprite and Park ‘n’ Shop. Consumers are striving for safer and more hygienic methods of body hair removal, which products in this category offer. However, due to the weakened state of the Nigerian economy in 2015 due to declining GDP growth, the 9% current value growth recorded in the category 2015 was weaker than 10% current value CAGR recorded over the review period.





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Country EXECUTIVE

SUMMARY Fragrances

TRENDS As a result of increasingly urban lifestyles, many Nigerian consumers are becoming more sophisticated in terms of their personal image, placing a priority on their public image, particularly women, the largest consumers of fragrances in Nigeria. The leading brands in the category are highly visible in retail outlets and these products can be found in almost all retail channels, from street hawkers to the most upmarket high-end supermarkets and hypermarkets in the country. The importance of fragrances as gift items also ensures consistently strong demand for the products in the category.


The leading company in fragrances in Nigeria in 2015 was Puig SL with a retail value share of 11%. The company’s Paco Rabanne and Carolina Herrera brands are well-known in Nigeria and were the second and third ranking brands in the category in 2015. The sub-brands Carolina Herrera 212 and Paco Rabanne 1 Million are particularly popular. These premium brands are widely distributed in Nigeria and have a longstanding presence in the country.

Nigeria

PROSPECTS Over the forecast period, fragrances is expected to register a positive value CAGR of 2% at constant 2015 prices. growth in the category during the forecast period is expected to be driven mainly by growth in the numbers of new consumers entering the category, especially from among the growing young adult population. With more of the Nigerian population consisting of urban residents and those who are involved in more formal and professional employment, there is likely to be greater demand for products which can improve personal image in social settings. Nigeria’s growing middle class also means that there will be more people who are able to afford fragrances during the forecast period and value growth in the category at constant 2015 prices during the forecast period is therefore expected to be faster than the value growth recorded in the category over the review period at constant 2015 prices.





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Country EXECUTIVE

SUMMARY Bath and Shower

TRENDS Growth in the Nigerian population is driving volume sales of bath and shower products in Nigeria, with bar soap in particular having very wide usage. Value sales in the category are also being driven by growing sophistication among consumers, particularly among middle-income and high-income consumers, many of whom increasingly desire products with added value rather than simple bar soap. Poorer consumers are also trading up from cheaper laundry soaps, whilst more consumers are purchasing more expensive products such as body wash/shower gel. There is also intense competition amongst the leading producers of bar soap, with advertising campaigns, an increasing range of brands and higher visibility in stores.


PZ Cussons Nigeria Plc led bath and shower with a 22% share of retail value sales in 2015. The company’s leading brands are Joy, Imperial Leather, Premier Toilet Soap and Cussons and they all have a longstanding presence in Nigeria, driven by advertising campaigns and relatively affordable prices, which help them to command strong consumer loyalty. The company’s leading position in the category also stems from its strong distribution network as well as its ability to develop and extend brands to meet changing market dynamics. Its strength is drawn mainly from bar soap.

Nigeria

PROSPECTS With the strong growth being seen in the Nigerian population as well as the rising competition which is expected to drive sales of value-added products, bath and shower is expected to register a positive value CAGR of 2% at constant 2015 prices over the forecast period. Producers present in the category are expected to drive sales of their brands in competing categories with innovative marketing activities such as price discounting, promotional sales and direct advertising through the traditional channels of print and electronic media. Brand extension and innovation by producers are also set to be key elements behind the positive performance of bath and shower over the forecast period as task specification and consumer sophistication are expected to drive sales of brands in the sub-premium and premium segments.





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Country EXECUTIVE

SUMMARY Hair Care

TRENDS Hair care recorded positive growth in 2015, increasing in current value by 10%. The rise of internet and cable television usage has had a strong cultural impact on the category, with many consumers of hair care products being influenced by international celebrities, thereby helping to boost growth in the category. Furthermore, growth in the population of Nigeria has led to the entry of new consumers to hair care, especially young women of school age, which also helped to boost growth in the category. It is noteworthy that Nigerian women are spending more on hair care products excluded from Euromonitor International research, namely hair extensions such as braids. Nevertheless, growth for products such as perms and relaxants and conditioners continues to benefit from growth in the female population, particularly as Nigerian women are increasingly employed in formal and professional work.


L'Oréal Nigeria led hair care in Nigeria with a 17% share of retail value sales in 2015. The company’s Dark & Lovely brand is very popular amongst consumers, who continue to show strong loyalty to the brand due to its reputation for high quality and its long-standing presence in hair care in Nigeria. The company was also one of the best performing players in the category in 2015 as its wide distribution network enabled it to gain greater visibility in a wider variety of retail channels.

Nigeria

PROSPECTS It is expected that hair care will perform fairly well in Nigeria over the forecast period, with a value CAGR of 2% expected at constant 2015 prices. Growth in the category is set to be strengthened by the consistent strong growth being seen in the size of the Nigerian population, particularly in the size of the country’s female population, and competition-driven marketing activities such as new product launches, innovative advertising and brand extensions. Value growth in the category over the forecast period is expected to be faster than the value growth recorded over the review period at constant 2015 prices, for the reasons mentioned above.





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Country EXECUTIVE

SUMMARY Skin Care

TRENDS Skin care performed well in 2015, registering 11% growth in current value terms. Growth in the category is being driven largely by growth in the urban population, particularly among women consumers, who are increasingly involved in formal and professional employment and thus demand higher quality skin care products to improve their appearance. Prior to the onset of the economic crisis of 2015, which led to GDP growth in Nigeria slowing down considerably, premiumisation also helped to drive value growth in skin care. This trend continued to build during 2015, albeit at a slower rate, as demand for value-added premium products increased.


Beiersdorf led skin care with a 14% share of retail value sales in 2015. The company continues to benefit from the growing popularity of its Nivea Visage and Nivea Body brands, which is due to their added value features and competitive price positioning. The company is also gradually improving its distribution strategy, which has helped it to achieve higher penetration by increasing its presence in retail channels.

Nigeria

PROSPECTS Skin care is set to register a positive performance over the forecast period, with a retail value CAGR of 2% expected at constant 2015 prices. Population growth, marketing activities and demand for value-added products due to the rising numbers of middle-class Nigerians and increasing levels of consumer sophistication are set to help drive growth in the category during the forecast growth.





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Country EXECUTIVE

SUMMARY Sun Care

Nigeria

TRENDS Sun care in Nigeria is a negligible category with low sales mostly confined to expatriates. The Nigerian population has no interest in such products as Nigerians do not generally have an adverse reaction to sun exposure. However, the category could record strong growth over the forecast period given the increases being seen in the numbers of expatriates living in the country, which is being driven by growth in the oil, construction and retailing industries.





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Country EXECUTIVE

SUMMARY Oral Care

TRENDS Oral care saw a positive performance in 2015, with retail current value growth of 11%, which was the fastest growth of all beauty and personal care categories during the year. Growth in the category can largely be attributed to the growth being seen in the Nigerian population, which has resulted in new consumer groups becoming more interested in the category. Despite the economic crisis which continued to plague Nigeria in 2015 slowed GDP growth considerably, the fact that oral care products are generally considered to be quite essential helped the category to maintain strong growth rates.


Close-Up Toothpaste is the leading brand in oral care in Nigeria and held a 23% retail value share in 2015. The brand is very popular among Nigerian consumers, with demand driven by sustained advertising support and strong consumer loyalty due to its long-standing presence in the country. Whilst the brand takes full advantage of its robust and wide distribution network to expand sales, it also offers numerous different flavours under the Close-Up Toothpaste brand, which offers consumers wider choice, thereby systematically keeping them loyal to the brand. Close-Up Toothpaste had previously ensured that Unilever Nigeria Plc was the leading oral care company in Nigeria, although the company lost its leading position to GlaxoSmithKline Consumer Nigeria Plc in 2015, which offers a wider range of brands within toothpaste including Macleans, Sensodyne and Aquafresh, with the value share of Sensodyne growing particularly well.

Nigeria

PROSPECTS It is expected that oral care will register a positive performance in Nigeria over the forecast period, with a value CAGR of 2% anticipated at constant 2015 prices. The need for proper oral hygiene, the growing population and consistent marketing activities by producers can be expected to drive sales in the category over the forecast period. Spurred by rising incomes, especially young adults and professionals, Nigerian consumers are expected to increasingly appreciate the benefits of the regular usage of oral care products, which is expected to help to boost growth in the category over the forecast period.





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Country EXECUTIVE

SUMMARY Baby and Child-Specific Products

TRENDS Baby and child-specific products recorded a positive performance in 2015 as marketing activities and the rising baby population helped to drive sales. As the category becomes more competitive, producers are driving sales of their brands through increased marketing activities, which has helped to create greater awareness of the benefits of baby and child-specific products. There is also a wider range of brands competing with a variety of low price offers, challenging established brand names such as Pears, Cussons and Johnson’s Baby. These newer brands include Nycil, Lander, and Doremi. Furthermore, the year-on-year growth in Nigeria’s baby population also contributed to the increase in value sales due to new consumers entering the category.


Unilever Nigeria Plc led baby and child-specific products in 2015 with a 20% value share. The company has a long-standing presence in Nigeria, and its Pears and Vaseline brands are quite popular and have wide distribution and strong consumer recognition.

Nigeria

PROSPECTS The rising baby population in Nigeria and competitive promotional activities are set to help boost growth in baby and child-specific products over the forecast period, with a value CAGR of 2% expected in the category at constant 2015 prices. As the category becomes more competitive, producers are expected to increase their marketing activities with advertising and brand extensions whilst seeking new market opportunities during the forecast period. The rising baby population in Nigeria is also set to boost sales in the category as parents will continue to seek out better ways of keeping their children healthy.





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Country EXECUTIVE

SUMMARY Men’s Grooming

TRENDS Men’s grooming recorded strong positive growth in 2015 as a 10% increase was registered in current value terms. With a growing urban population, particularly of young adult males who place more emphasis on maintaining an attractive appearance, the category is performing well. Men’s razors and blades, the largest men’s grooming category, such as many products which are seen as essential by most men and with growing urbanisation, there is also greater demand for more expensive product types as urban consumers are more interested in more sophisticated men’s grooming products.


Procter & Gamble Nigeria led men’s grooming in 2015 with a 10% retail value share. The company’s brands have a presence in almost all men’s grooming categories and the company enjoys a reputation for high-quality products among Nigerian consumers, with its Gillette product range very popular in men’s shaving. The company, however, still seeks to strengthen the position of its brands with advertising campaigns which cover practically every medium. Furthermore, its distribution network is robust and effective, with national coverage. Excluding men’s fragrances, the company’s value share in men’s grooming was 45% in 2015.

Nigeria

PROSPECTS Men’s grooming is expected to register a value CAGR of 2% over the forecast period at constant 2015 prices. With the growth being seen in the urban population and the rising young male population, new consumers are expected to increase demand for products in the category. Many products in the category are still niche and have a great deal of scope for expansion.





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Custom Tariffs from EU/Italy to Nigeria Source: Market Access Database

Product Code: 3304

3305 3306

3307

Dutiable Dutiable value CI GEN MFN EUF

Region Country 20,00% 5%

on CIF 0,50% 0,5%

1,40% 7,0%

on FOB 1,00% 1,0%Comprehensive import supervision scheme levy

Preparations for use on the hair

€ 0,00

ETLS levy (TLS): 0,5%of the dutiable value Surcharge (SCH): 7%on the customs duty

TOT

28,9%Nigeria

Others

Duty measures Taxes and Additional dutiesOrigin Value added

tax (VAT)

Tariffs

Beauty or make-up preparations and preparations for the care of the skin (other than medicaments), including sunscreen or suntan preparations; manicure or pedicure preparations

Product description:

Preparations for oral or dental hygiene, including denture fixative pastes and powders; yarn used to clean between the teeth (dental floss), in individual retail packagesPre-shave, shaving or aftershave preparations, personal deodorants, bath preparations, depilatories and other perfumery, cosmetic or toilet preparations, not elsewhere specified or included; prepared room deodorisers, whether or not perfumed or having disinfectant properties

on CIFTariffs: % of the dutiable

Prefential Rule of Origin % of the duty paid value

on CIF + Duty%





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Import Value/Qty between EU Member States

Indicators €/KgEU Member State(s) EU28 EU28 EU28 EU28 EU28 EU28

Years 2011 2012 2013 2014 2015 2011-15Partners AVERAGE

Belgium 233.209.052.743 233.872.571.558 234.096.011.763 237.032.180.790 243.152.279.729 1,27€ France 258.320.349.256 256.403.292.164 256.231.924.966 267.534.230.556 273.063.252.194 1,89€ Germany 614.749.292.344 610.766.233.388 609.233.298.951 634.073.159.499 671.660.509.748 2,10€ Italy 201.305.844.398 201.672.270.080 197.139.996.068 206.969.259.791 215.462.990.895 2,37€ Netherlands 352.004.132.148 366.120.148.882 366.326.185.747 367.982.386.537 369.108.548.481 1,13€ Spain 136.567.218.388 136.902.722.010 138.478.251.925 143.254.134.877 154.281.152.499 1,71€ United Kingdom 189.491.347.908 188.665.663.155 183.363.175.723 180.817.818.546 182.384.974.960 1,67€ Others 768.778.636.366 777.190.004.377 784.852.124.709 816.423.809.537 874.700.588.191 1,58€ EU28 2.754.425.873.551 2.771.592.905.614 2.769.720.969.852 2.854.086.980.133 2.983.814.296.697 1,63€


Years 2011 2012 2013 2014 2015 2015Partners


Import Qty to the EU/MS (Kg)

Import Value to the EU/MS (EURO)

Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / All partnersProduct(s): All productsYear(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015





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Export Value/Qty between EU Member States





Years 2011 2012 2013 2014 2015 2015Partners


Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / All partnersProduct(s): All productsYear(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015

Export Qty from the EU/MS (Kg)

Export Value from the EU/MS (EURO)





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Trade Value/Qty between EU and Nigeria

IndicatorsEU Member State(s) EU28 EU28 EU28 EU28 EU28

Years 2011 2012 2013 2014 2015Partners 1,4% 1,8% 1,7% 1,7% 1,1%

Nigeria 24.403.093.528 33.045.404.690 28.678.392.361 28.115.354.242 18.364.055.408Total EXTRA-EU28 1.726.698.413.229 1.798.338.676.696 1.687.324.024.308 1.692.184.642.594 1.725.518.358.635


Years 2011 2012 2013 2014 2015Partners € 0,57 € 0,64 € 0,63 € 0,58 € 0,38

Nigeria 42.853.611.000 51.796.520.000 45.765.668.000 48.223.396.000 48.022.185.000Total EXTRA-EU28 1.673.328.508.000 1.636.606.109.000 1.622.283.275.000 1.635.615.574.000 1.670.894.558.000

€ 1,03 € 1,10 € 1,04 € 1,03 € 1,03Indicators

EU Member State(s) EU28 EU28 EU28 EU28 EU28Years 2011 2012 2013 2014 2015

Partners 0,8% 0,7% 0,7% 0,7% 0,6%Nigeria 12.922.285.113 11.441.736.420 11.730.794.595 11.531.792.802 10.678.611.360Total EXTRA-EU28 1.554.179.711.156 1.684.680.913.655 1.736.647.635.441 1.702.915.210.329 1.791.311.842.156


Years 2011 2012 2013 2014 2015Partners € 1,06 € 1,13 € 1,17 € 1,19 € 0,98

Nigeria 12.226.577.000 10.105.862.000 10.029.241.000 9.656.366.000 10.923.097.000Total EXTRA-EU28 570.680.798.000 615.920.860.000 642.839.235.000 644.228.580.000 651.759.777.000

€ 2,72 € 2,74 € 2,70 € 2,64 € 2,75




Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015

Reporter(s) / Partner(s): EU28 / All partnersTrade Statistics (Imports - Exports)


Product(s): All products





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All Products Trade Value between EU and Nigeria (EURO)

0

5.000.000.000

10.000.000.000

15.000.000.000

20.000.000.000

25.000.000.000

30.000.000.000

35.000.000.000

2011 2012 2013 2014 2015

Years

EURO Import Value to the EU/MS (EURO)






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Trade Value/Qty between EU/MS and Nigeria

Indicators €/Kg €/KgPartners Nigeria Nigeria

Years 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011-15 2015Reporters AVERAGE

Netherlands 3.672 7.791 5.655 6.534 4.803 5.574 11.390 8.351 10.618 12.035 0,59€ 0,40€ Belgium 85 71 74 234 105 91 67 87 348 166 0,75€ 0,63€ United Kingdom 2.606 4.671 3.647 3.054 1.975 4.540 6.965 5.737 5.315 5.206 0,57€ 0,38€ France 4.312 3.705 3.781 4.095 2.917 7.846 6.218 6.239 7.000 7.723 0,54€ 0,38€ Germany 3.446 4.405 4.080 3.943 1.853 5.523 6.560 6.217 6.499 4.619 0,60€ 0,40€ Italy 1.575 1.687 1.987 983 792 2.342 2.416 2.902 1.385 1.812 0,65€ 0,44€ Spain 6.070 7.096 5.676 6.487 4.610 11.927 12.170 9.914 12.077 13.051 0,51€ 0,35€ EU28 24.403 33.045 28.678 28.115 18.364 42.854 51.797 45.766 48.223 48.022 0,56€ 0,38€

Indicators €/Kg €/KgPartners Nigeria Nigeria

Years 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2011-15 2015Reporters AVERAGE

Netherlands 3.850 2.695 2.681 2.643 2.898 4.776 2.731 2.863 2.885 3.487 0,88€ 0,83€ Belgium 1.433 1.485 1.973 1.641 1.774 1.686 1.566 2.273 1.901 2.987 0,80€ 0,59€ United Kingdom 1.710 1.656 1.610 1.619 1.414 884 624 589 427 291 2,84€ 4,86€ France 1.481 1.349 1.530 1.518 1.302 823 1.125 1.185 1.534 1.300 1,20€ 1,00€ Germany 1.273 1.257 1.327 1.372 1.035 417 575 481 483 637 2,42€ 1,62€ Italy 818 853 840 970 722 303 417 313 356 312 2,47€ 2,31€ Spain 275 330 379 334 308 1.172 1.376 1.194 1.240 1.152 0,27€ 0,27€ EU28 12.922 11.442 11.731 11.532 10.679 12.227 10.106 10.029 9.656 10.923 1,10€ 0,98€

Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / NigeriaProduct(s): All productsYear(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015

Nigeria Nigeria

Import Value to the EU/MS (Million EURO) Import Qty to the EU/MS (Million Kg)

Export Value from the EU/MS (Million EURO) Export Qty from the EU/MS (Million Kg)

Nigeria Nigeria





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Trade Value/Qty between Italy and Nigeria

IndicatorsEU Member State(s) Italy Italy Italy Italy Italy

Years 2011 2012 2013 2014 2015Partners 0,9% 1,0% 1,2% 0,6% 0,5%

Nigeria 1.574.949.862 1.687.186.420 1.987.103.621 982.756.510 792.420.671Total EXTRA-EU28 184.183.846.105 177.487.219.776 160.834.473.748 153.048.802.373 152.934.539.772


Years 2011 2012 2013 2014 2015Partners € 0,67 € 0,70 € 0,68 € 0,71 € 0,44

Nigeria 2.342.226.000 2.416.485.000 2.901.712.000 1.384.659.000 1.812.239.000Total EXTRA-EU28 223.370.879.000 208.501.935.000 191.158.878.000 179.448.129.000 193.248.755.000

€ 0,82 € 0,85 € 0,84 € 0,85 € 0,79Indicators

EU Member State(s) Italy Italy Italy Italy ItalyYears 2011 2012 2013 2014 2015

Partners 0,5% 0,5% 0,5% 0,5% 0,4%Nigeria 818.200.300 853.154.776 839.709.544 969.985.178 721.894.908Total EXTRA-EU28 162.970.097.128 178.314.717.842 180.404.015.857 180.046.749.281 186.597.666.297


Years 2011 2012 2013 2014 2015Partners € 2,70 € 2,04 € 2,68 € 2,72 € 2,31

Nigeria 303.268.000 417.362.000 313.477.000 356.106.000 312.013.000Total EXTRA-EU28 53.835.879.000 59.311.558.000 58.128.099.000 57.831.784.000 62.204.898.000

€ 3,03 € 3,01 € 3,10 € 3,11 € 3,00





Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): Italy / All partnersProduct(s): All productsYear(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015





26

All Products Trade Value between Italy and Nigeria (EURO)

0

500.000.000

1.000.000.000

1.500.000.000

2.000.000.000

2.500.000.000

2011 2012 2013 2014 2015

Years

EURO Import Value to the EU/MS (EURO)






27

Export Value/Qty from EU to Nigeria Beauty & Personal Care

Indicators €/KgPartners Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria

Years 2011 2012 2013 2014 2015 2015Reporters

EU, ALL 12.922.285.113 11.441.736.420 11.730.794.595 11.531.792.802 10.678.611.360 0,98€ EU, 33 212.621.781 217.667.611 256.379.288 261.772.895 250.603.984 11,44€ EU, 3301-02 167.677.118 161.887.752 189.506.560 195.880.580 199.701.361 15,59€ EU, 3303 8.944.625 10.192.193 9.750.881 11.572.186 12.274.552 31,31€ EU, 3304 13.368.244 13.024.938 13.183.229 14.657.884 13.743.212 5,98€ EU, 330499 12.365.007 11.865.359 12.761.632 13.971.670 13.083.642 6,89€ EU, 3305 3.005.517 2.379.055 2.721.866 2.520.490 2.501.043 4,50€ EU, 3306 1.702.917 1.819.453 4.662.836 3.903.759 3.420.859EU, 3307 17.923.360 28.364.220 36.553.916 33.237.996 18.962.957 3,81€ EU, 330720 5.626.739 9.934.629 11.469.016 11.287.921 5.766.223 5,05€ EU, 330749 1.454.967 1.419.618 1.334.830 878.789 795.309 4,44€


Trade value: This is the statistical value, i.e. the amount that would be invoiced in the event of sale or purchase at the national border of the reporting country.It is said to be a FOB valuation for exports/dispatches and a CIF valuation for imports/arrivals.

Reporter(s) / Partner(s): EU / NigeriaTrade Statistics (Imports - Exports)

Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015Product(s): 33, 3303, 3304, 3305, 3306, 3307





28

Beauty & Personal Care Export Value from EU to Nigeria (EURO)

0

50.000.000

100.000.000

150.000.000

200.000.000

250.000.000

300.000.000

2011 2012 2013 2014 2015

Years

EUR

O EU, 33EU, 3304EU, 3307





29

Export Value/Qty from Italy to Nigeria Beauty & Personal Care

Indicators €/KgPartners Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria

Years 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2015Reporters

Italy, ALL 818.200.300 853.154.776 839.709.544 969.985.178 721.894.908 303.268.000 417.362.000 313.477.000 356.106.000 312.013.000 2,31€ Italy, 33 4.266.082 3.724.677 4.261.754 4.697.862 4.863.789 712.000 635.000 733.000 792.000 666.000 7,30€ Italy, 3301-02 718.891 493.413 481.272 1.102.098 1.565.981 100.000 75.000 84.000 178.000 234.000 6,69€ Italy, 3303 87.584 231.550 191.939 308.813 410.420 5.000 22.000 13.000 28.000 26.000 15,79€ Italy, 3304 1.471.637 1.308.086 1.621.924 1.335.497 1.647.600 229.000 208.000 236.000 185.000 159.000 10,36€ Italy, 330499 1.449.213 1.296.017 1.587.191 1.332.625 1.608.044 225.000 206.000 232.000 185.000 153.000 10,51€ Italy, 3305 131.196 165.833 404.011 339.319 269.718 29.000 32.000 62.000 58.000 55.000 4,90€ Italy, 3306 14.866 2.024 45.369 4.075 9.697 1.000 3.000 1.000Italy, 3307 1.841.908 1.523.771 1.517.239 1.608.060 960.373 349.000 297.000 335.000 342.000 192.000 5,00€ Italy, 330720 1.433.112 1.437.986 1.264.587 1.447.403 628.715 254.000 278.000 278.000 319.000 138.000 4,56€ Italy, 330749 364.661 51.214 171.149 32.803 156.212 90.000 14.000 43.000 10.000 32.000 4,88€

Reporter(s) / Partner(s): Italy / NigeriaTrade Statistics (Imports - Exports)

Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015Product(s): 33, 3303, 3304, 3305, 3306, 3307

Export Qty from the EU/MS (Kg)Export Value from the EU/MS (EURO)

Trade value: This is the statistical value, i.e. the amount that would be invoiced in the event of sale or purchase at the national border of the reporting country. It is said to be a FOB valuation for exports/dispatches and a CIF valuation for imports/arrivals.





30

Beauty & Personal Care Export Value from Italy to Nigeria (EURO)

0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

2011 2012 2013 2014 2015

Years

EUR

O Italy, 33Italy, 3304Italy, 3307





31

Export Value/Qty between EU Member States Beauty or make-up preparations and preparations for the care of the skin (other than medicaments)



Germany 1.165.937.634 1.090.943.684 1.222.626.476 1.297.580.360 1.439.145.942 9,33€ United Kingdom 913.186.898 966.013.017 975.037.717 1.057.151.113 1.177.354.254 10,78€ Italy 664.642.311 691.293.767 686.518.660 698.185.897 761.502.545 8,20€ Spain 616.147.042 580.356.529 591.085.416 651.317.706 731.940.181 12,60€ France 598.000.067 631.206.820 661.946.808 707.461.682 730.675.616 8,77€ Belgium 530.062.631 561.684.849 603.485.605 578.986.557 645.680.014 10,76€ Netherlands 419.873.449 429.646.589 408.969.890 414.680.029 460.335.087 11,44€ EU28 7.298.928.909 7.314.637.464 7.586.807.375 8.002.070.713 8.785.480.654 8,41€


Years 2011 2012 2013 2014 2015 2015Partners

Germany 86.872.000 80.776.000 289.767.000 100.601.000 108.398.000 13,28€ United Kingdom 81.028.000 83.710.000 109.493.000 96.113.000 101.597.000 11,59€ Italy 46.120.000 47.775.000 227.901.000 47.370.000 57.862.000 13,16€ Spain 44.827.000 41.761.000 68.888.000 47.312.000 48.958.000 14,95€ France 60.959.000 69.112.000 82.018.000 87.376.000 80.266.000 9,10€ Belgium 35.586.000 52.578.000 76.972.000 52.164.000 54.097.000 11,94€ Netherlands 34.790.000 36.710.000 36.752.000 35.381.000 42.897.000 10,73€ EU28 584.779.000 619.904.000 1.977.584.000 712.227.000 743.897.000 11,81€


Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / All partnersProduct(s): 3304Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015






32

Export Value (EURO)/Qty from Italy to Nigeria Beauty or make-up preparations and preparations for the care of the skin (other than medicaments)

Indicators (EURO) €/Kg €/KgPartners Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria

Years 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2011-15 2011-15 2015Reporters AVERAGE AVERAGE

France 2.345.312 3.112.472 3.398.355 3.133.968 2.989.176 4.240.280 4.089.868 5.548.452 5.033.785 5.017.948 4.786.067 8,25€ 10,28€ Belgium 30.270 32.429 36.418 142.593 423.102 768.400 2.491.146 484.829 2.761.080 3.793.038 2.059.699 5,54€ 5,54€ Italy 1.832.393 2.532.655 3.008.745 2.428.275 2.329.784 1.471.637 1.308.086 1.621.924 1.335.497 1.647.600 1.476.949 7,26€ 10,36€ Germany 1.581.964 3.304.341 2.949.781 896.293 1.744.837 1.122.905 620.480 764.026 970.132 1.200.510 935.611 4,33€ 4,29€ United Kingdom 998.227 2.050.363 3.251.581 4.425.238 3.509.213 4.531.998 2.996.561 2.447.448 3.070.097 1.060.158 2.821.252 6,44€ 6,27€ EU28 7.865.319 11.852.405 13.142.276 11.246.342 11.679.850 13.368.244 13.024.938 13.183.229 14.657.884 13.743.212 13.595.501 6,09€ 7,11€ TOP5 6.788.166 11.032.260 12.644.880 11.026.367 10.996.112 12.135.220 11.506.141 10.866.679 13.170.591 12.719.254 12.079.577

France 31,72% 31,40% 42,09% 34,34% 36,51% 35,20%Belgium 5,75% 19,13% 3,68% 18,84% 27,60% 15,15%Italy 11,01% 10,04% 12,30% 9,11% 11,99% 10,86%Germany 8,40% 4,76% 5,80% 6,62% 8,74% 6,88%United Kingdom 33,90% 23,01% 18,56% 20,95% 7,71% 20,75%TOP5 90,78% 88,34% 82,43% 89,85% 92,55% 88,85%

Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / NigeriaProduct(s): 3304 - Beauty or make-up preparations and preparations for the care of the skin (other than medicaments)Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015







33

Export Value from the EU/MS to NIGERIA (EURO)Product(s): 3304 - Beauty or make-up preparations and preparations for the care of the skin

0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

7.000.000

8.000.000

9.000.000

10.000.000

11.000.000

12.000.000

13.000.000

14.000.000

15.000.000

16.000.000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Years

EURO

FranceBelgiumItalyGermanyUnited KingdomEU28TOP5





34

Export Value (NGN)/Qty from Italy to Nigeria Beauty or make-up preparations and preparations for the care of the skin (other than medicaments)

Indicators Million (NGN) NGN/Kg NGN/KgPartners Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria


France 938 1.245 1.359 1.254 1.196 1.696 1.636 2.219 2.014 2.007 1.914 NGN 3.298 NGN 4.113Belgium 12 13 15 57 169 307 996 194 1.104 1.517 824 NGN 2.217 NGN 2.215Italy 733 1.013 1.203 971 932 589 523 649 534 659 591 NGN 2.905 NGN 4.145Germany 633 1.322 1.180 359 698 449 248 306 388 480 374 NGN 1.733 NGN 1.715United Kingdom 399 820 1.301 1.770 1.404 1.813 1.199 979 1.228 424 1.129 NGN 2.576 NGN 2.509EU28 3.146 4.741 5.257 4.499 4.672 5.347 5.210 5.273 5.863 5.497 5.438 NGN 2.435 NGN 2.844TOP5 2.715 4.413 5.058 4.411 4.398 4.854 4.602 4.347 5.268 5.088 4.832

France 31,72% 31,40% 42,09% 34,34% 36,51% 35,20%Belgium 5,75% 19,13% 3,68% 18,84% 27,60% 15,15%Italy 11,01% 10,04% 12,30% 9,11% 11,99% 10,86%Germany 8,40% 4,76% 5,80% 6,62% 8,74% 6,88%United Kingdom 33,90% 23,01% 18,56% 20,95% 7,71% 20,75%TOP5 90,78% 88,34% 82,43% 89,85% 92,55% 88,85%

Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / NigeriaProduct(s): 3304 - Beauty or make-up preparations and preparations for the care of the skin (other than medicaments)Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015


Export Value from the EU/MS (Million NGN)





35

Export Value from the EU/MS to NIGERIA (Million NGN)Product(s): 3304 - Beauty or make-up preparations and preparations for the care of the skin

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500

5.000

5.500

6.000

1 2 3 4 5 6 7 8 9 10

Years

Mill

ion

NGN

FranceBelgiumItalyGermanyUnited KingdomEU28TOP5





36

Export Value (EURO)/Qty from Italy to Nigeria Pre-shave, shaving or aftershave preparations, personal deodorants, bath preparations, depilatories and other perfumery, cosmetic or toilet preparations

Indicators (EURO) €/Kg €/KgPartners Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria


United Kingdom 10.784.590 5.750.813 4.313.192 5.044.827 10.157.281 11.627.873 20.249.331 25.503.281 22.301.712 14.883.095 18.913.058 2,57€ 3,52€ Netherlands 299.756 1.081.464 416.757 174.476 7.987 878.208 448.499 129.237 318.952 1.730.435 701.066 7,01€ 6,89€ Italy 1.191.739 1.921.640 2.414.083 2.441.236 1.845.356 1.841.908 1.523.771 1.517.239 1.608.060 960.373 1.490.270 4,92€ 5,00€ Germany 3.135.523 1.923.204 2.602.652 848.974 2.402.546 1.003.875 2.810.776 3.514.332 3.599.441 493.295 2.284.344 5,54€ 6,17€ Poland 250.280 327.044 138.877 87.431 135.433 63.396 124.375 364.026 168.337 424.396 228.906 4,00€ 4,56€ EU28 19.237.035 14.144.143 13.572.713 12.961.157 20.323.578 17.923.360 28.364.220 36.553.916 33.237.996 18.962.957 27.008.490 3,08€ 3,81€ TOP5 15.661.888 11.004.165 9.885.561 8.596.944 14.548.603 15.415.260 25.156.752 31.028.115 27.996.502 18.491.594 23.617.645

United Kingdom 64,88% 71,39% 69,77% 67,10% 78,49% 70,03%Netherlands 4,90% 1,58% 0,35% 0,96% 9,13% 2,60%Italy 10,28% 5,37% 4,15% 4,84% 5,06% 5,52%Germany 5,60% 9,91% 9,61% 10,83% 2,60% 8,46%Poland 0,35% 0,44% 1,00% 0,51% 2,24% 0,85%TOP5 86,01% 88,69% 84,88% 84,23% 97,51% 87,45%

Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / Nigeria

Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015


Product(s): 3307 - Pre-shave, shaving or aftershave preparations, personal deodorants, bath preparations, depilatories and other perfumery, cosmetic or toilet preparations






37

Export Value from the EU/MS to NIGERIA (EURO)Product(s): 3307 - Pre-shave, shaving or aftershave preparations, personal deodorants, bath preparations,

depilatories and other perfumery, cosmetic or toilet preparations

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Years

EURO

United KingdomNetherlandsItalyGermanyPolandEU28TOP5





38

Export Value (NGN)/Qty from Italy to Nigeria Pre-shave, shaving or aftershave preparations, personal deodorants, bath preparations, depilatories and other perfumery, cosmetic or toilet preparations

Indicators Million (NGN) NGN/Kg NGN/KgPartners Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria Nigeria


United Kingdom 4.314 2.300 1.725 2.018 4.063 4.651 8.100 10.201 8.921 5.953 7.565 NGN 1.028 NGN 1.409Netherlands 120 433 167 70 3 351 179 52 128 692 280 NGN 2.804 NGN 2.758Italy 477 769 966 976 738 737 610 607 643 384 596 NGN 1.967 NGN 2.001Germany 1.254 769 1.041 340 961 402 1.124 1.406 1.440 197 914 NGN 2.218 NGN 2.466Poland 100 131 56 35 54 25 50 146 67 170 92 NGN 1.601 NGN 1.825EU28 7.695 5.658 5.429 5.184 8.129 7.169 11.346 14.622 13.295 7.585 10.803 NGN 1.231 NGN 1.524TOP5 6.265 4.402 3.954 3.439 5.819 6.166 10.063 12.411 11.199 7.397 9.447

United Kingdom 64,88% 71,39% 69,77% 67,10% 78,49% 70,03%Netherlands 4,90% 1,58% 0,35% 0,96% 9,13% 2,60%Italy 10,28% 5,37% 4,15% 4,84% 5,06% 5,52%Germany 5,60% 9,91% 9,61% 10,83% 2,60% 8,46%Poland 0,35% 0,44% 1,00% 0,51% 2,24% 0,85%TOP5 86,01% 88,69% 84,88% 84,23% 97,51% 87,45%


Product(s): 3307 - Pre-shave, shaving or aftershave preparations, personal deodorants, bath preparations, depilatories and other perfumery, cosmetic or toilet preparations

Trade Statistics (Imports - Exports) Reporter(s) / Partner(s): EU28 / Nigeria

Year(s): 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015Export Value from the EU/MS (Million NGN)





39

Export Value from the EU/MS to NIGERIA (Million NGN)Product(s): 3307 - Pre-shave, shaving or aftershave preparations, personal deodorants, bath preparations,

depilatories and other perfumery, cosmetic or toilet preparations

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Years

Mill

ion

NGN

United KingdomNetherlandsItalyGermanyPolandEU28TOP5





40


1, Via Clavature 40124 Bologna Italy
