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So you are a good social listener. Perhaps you use Artesian to ensure you do not miss all of those social and editorial signals that buyers generate in the social and online world. But your customers will also do the same. As a minimum they will Google your name (plus your company name) before a first meeting. What will they find? It is time to think about it, time to take control of your personal and professional brand.
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Proprietary & Confidential ©2014 Artesian Solutions Limited
Dale Roberts
VP Professional Services
@decisionhacker
Social Seller, Seven Habits, First Steps
Business Imperative
The prevailing theme for business growth for the next decade (Paul Greenberg)
Number One Strategic Digital Priority for Senior Executive (McKinsey, 2013)
Primary driver of growth (BlueWolf)
No 1 Priority for the CEO (IBM)
Seven Habits
Habit #1 Be Proactive.Habit #2 Build a Network Habit #3 Listen Habit #4 Become a Brand Habit #5 Practice 360o Networking Habit #6 Nurture your Network Habit #7 Be in Service to Your Customers
Habit #4 Become a Brand
Reasons Not To Build a Personal Brand
1. I don’t have the time
2. It is not important
3. I don’t know how
4. I don’t see the value
5. I’m too old
5
Everyone Should Have a Personal Brand
Proprietary & Confidential ©2014 Artesian Solutions Limited
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People Trust People7
Proprietary & Confidential ©2014 Artesian Solutions Limited
So Perhaps A Little Closer9
Perhaps A Little More Professional10
Perhaps without the car …11
…Oh and err without the helmet
Perhaps Just Not12
(Yes, all genuine LinkedIn Pictures)
Top Photo Blunders
1. With your four legged friend (Only If you are a veterinarian)
2. A group shot (Save Where’s Wally for your Kids)
3. A photo of your baby (we’re thrilled but it doesn’t belong on LI)
4. An old photo (Really, you look distinguished)
5. On the Beach (Match.com maybe, LI definitely not)
6. Wedding Photo (So it’s taken by a pro - it doesn’t make it professional)
7. Pixelated or Stretched (Save it for the funhouse mirrors)
8. Too serious (Show some vital signs, not a wide eyed vacant sign)
9. An avatar or caricature (Only if you really are a superhero or cartoon)
10. Your product or company logo (People want to connect to YOU)
Top 10 Photo Blunders #114
Your Social Profile
The Perfect Summary Checklist
1. Never leave it blank. It’s your elevator pitch2. Your value to your customers. Not your job title.3. Be bold, be brief, be gone. Keep it short4. Keep it professional5. But not dull6. Use a conversational tone7. Showcase yourself8. Convey energy and passion9. Use the right (key)words10. The worse place for typos
Profile Picture TwitterI don’t care
I am a fake account
I really don’t understand this Twitter
thingy
Personal Branding Twitter Bio18
Twitter Bio DNA1919
What you do
What you will share
Personality
VP Professional Services, Author
Social Selling, Big Data, Gamification
Hobbies, humour
Twitter Bio Generator
Proprietary & Confidential ©2014 Artesian Solutions Limited
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Personal Branding Twitter21
Personal Branding Twitter22
Twitter Listener23
Follow • Regulators• Industry publications• Thought leaders• Market leading companies
1. Email signature
2. Business cards
3. Other public profiles
Add Your Social Profiles to
1. Email signature
2. Business cards
3. Cross link on other profiles
4. Presentations
Personal Branding is More than a Profile and a Picture25
Those characteristics that make you unique and how you communicate that to the world. The objective of personal branding is professional success and is directly linked to the success of the company we serve
– Dan Schawbel
“
Reasons to Communicate
Engagement Channels27Blogs and Other ContentNo identification (Reputation)
Linked InIdentified Contacts (Nurturing)
Email, DirectActive Contacts (Engaging)
TwitterLoose Connection (Prospecting)
Artesian Social Gestures
Use Social Signals
1. Build eminence and reputation
2. Prospect
3. Nurture
4. Engage an active customer
5. Stay top of mind when a campaign is long or delayed
6. Use insights to drive next action instead of chasing
Brand Building in Artesian
1. Be Trustworthy. Read the insight rather than blind share
2. Be Human. Change default and template text
3. Play the long game not quarter end panic. Use Artesian to build reputation, prospect, nurture as well as engage
4. Give to get. Be generous in your sharing, use market insights. What do you know about your customers customers?
Thank You
Dale Roberts
W: artesiansolutions.com
T: @decisionhacker
L: http://uk.linkedin.com/in/dalesroberts/
