84 things a corporate sponsor will buy from you

Created by Anisha Robinson Keeys on behalf of Lance + Lee Planning getcorporatesponsorship.com | Anisha@lance-‐lee.com| 917.830.6317

Corporations spend billions of dollars partnering with people, organizations and

brands that can help them reach their ideal customer.

Offering strong benefits is one of the most important elements of the sponsorship

seeking process. Getting this right WILL be a game changer! You can and will meet

or even exceed your sponsorship goals (some strategy and hard work is also

required)!

Sponsorship is essentially a sales transaction. Offerings like ad books VIP parking,

seating, and signage are antiquated and don’t translate into measurable value—

meaning your sponsor can’t get a clear and strong return on the “sale”/ their

investment.

Be relevant, creative and offer your potential sponsor tangible value by creating an

a la carte menu of strong valuable benefits. I’ve helped clients raise over $80

million dollars! Here is the list of my firms most frequently sold offerings and

benefits. Are you a sponsorship seeker? You can book a complementary 30-minute

exploratory session with me or send me an email.

Enjoy,

Anisha


BENEFIT/ OFFERING

1. Ads on video content 2. Affiliate links 3. Audio ads 4. Audio ads on podcasts 5. Banner ads on your website 6. Blog posts (on their blog or yours) 7. Book signings 8. Brand Ambassador 9. Build automobile dealer traffic 10. Case studies 11. Category exclusivity 12. Co branded collateral items 13. Coaching and personal appearances 14. Communicate corporate values 15. Connections and relationships with retailers 16. Content development- because CONTENT IS KING! 17. Coupon offerings 18. Create a mobile application 19. Create co-branded or cause related merchandise 20. Customer sign ups 21. Data collection 22. Develop industry related content 23. Discounted media buys 24. Display new automobile models 25. Donation in sponsors honor 26. Educate consumers 27. Enlist automobile test drivers 28. Entertain business partners and clients 29. Event site naming rights 30. Executive coaching 31. Focus groups 32. Google hangout 33. Group coaching programs 34. Guest blog posts 35. How to videos or podcasts 36. Ideation sessions 37. Increase usage of products with various constituents 38. Industry related info graphics 39. Intellectual property 40. Keynote speaker


41. Leverage your audience and influence 42. Licensing of existing content 43. Live audio interviews and webinars 44. Mailing list (email, mobile, home addresses) 45. Membership programs that feature your related goals or mission 46. Miscellaneous 47. Mobile advertising 48. Moderate/ emcee a program, talk or event 49. National spokesperson 50. On site digital signage 51. On site event announcement 52. On site customer acquisition 53. Opportunities for staff to volunteer 54. Opportunities to entertain clients 55. Opportunities to incentivize sales force 56. Opportunities to showcase community responsibility 57. Organize live events 58. Outdoor and or billboard ads 59. Paid product reviews 60. Panel discussions (you rep the corporation) 61. Pass-through rights to suppliers, distributors and retailers 62. Pay for you to host a recruitment event 63. Pay per impression advertising (ppm)Performance based digital ads 64. Preferred supplier vendor status 65. Post a corporations open jobs 66. Product development 67. Product sampling 68. Product testing 69. Promote new product offering 70. Provide pass-through rights to advertisers 71. Provide valet parking at your next high-end event 72. Reward preferred customers 73. Right of refusal for renewal of a sponsored engagement 74. RSS feeds of content 75. Shared and discounted advertising 76. Showcase technology 77. Special events and hospitality 78. Survey of event attendees 79. Tweet chats 80. Tweets - you don't even have to be a celebrity! 81. Viewership or circulation 82. Website backlinks 83. White papers 84. Workshop facilitation


ANISHA ROBINSON KEEYS

Corporate Sponsorship Strategist | Author |Speaker|

With 18 years of fundraising and marketing experience, Anisha has raised over $80 million dollars in the areas of education, entrepreneurship, community development, youth and women’s empowerment, disaster relief, arts, and health care.

As Chief Visionary/Officer, of Lance + Lee, Anisha advises corporations and philanthropists on how to make the largest impact with their money. Anisha also helps organizations and thought leaders with corporate fundraising and organizational development. In addition to operating a consulting practice Anisha has held leadership roles with

organizations including: The American Heart Association where she developed and introduced the American Heart Walk in the Philadelphia region. She also worked at the American Red Cross, where she significantly increased fundraising, community engagement and ran the most successful special events program in the history of the organization. In 2006, Anisha was awarded the prestigious American Red Cross’ Spirit of Excellence Award.

Anisha holds a Bachelor of Business Administration from Chestnut Hill College. She is a member Woman Donors Network, where she serves as an advisor for the Reflective Democracy Initiative and a Trustee for the Montgomery County Community College. She also serves on the board of directors for the Columbia North YMCA, Anna 1919 Foundation, and the Solomon Principal Group. A frequent speaker at conferences and leadership retreats across the country, Anisha speaks passionately about a variety of issues including: corporate sponsorship, diversity, building your personal brand, social media and fundraising. Anisha is the author of the book and curriculum: Get Corporate Sponsorship: A Step By Step Guide To Securing Funding From Corporations, UNSTOPPABLE! 5 Triumphs of Successful Sponsorship Seekers and 51 Retailers That Want To Help You Raise Money.


For more information on how Anisha can work with your organization, speak at your conference or to get resource articles, visit us at: lance-lee.com, anisharobinsonkeeys.com or email: [email protected] call: 917.830.6317 Do you want more information on how my client’s partner with these brands? (Limited list)

IT’S ABOUT TIME WE MET

If you or your organization seeks better results, needs coaching, or a road map to jump-start your corporate sponsorship program, I would love the opportunity to potentially save you thousands of dollars and countless labor hours.

During your 30-minute complementary exploratory session, you can get some quick tips that will increase your financial outlook. We can discuss your goal (s) and decide if and how we can help you achieve those goals.

Sales

84 things a corporate sponsor will buy from you