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© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
44% Consumers say slow transactions make them
anxious about transaction success.
http://www.webperformancetoday.com/2013/05/06/psychology-waiting-faster-online-checkout/
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
51% Consumers say slowness is the top reason they would
abandon a purchase online.
http://blog.radware.com/applicationdelivery/applicationaccelerationoptimization/2013/05/case-study-page-load-time-conversions/
performance has different meanings
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
o Cart Conversion Rate
o Bounce Rate
o Average Order Value
o Pages per Visit
o Retention Rate
o Click Through Rate
o Customer Lifetime Value
o Revenue per Minute
o Abandonment Rate
business executive
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
o Page Load Time
o TCP Latency
o Front-End Time
o Back-End Time
o DNS Resolution Time
o Time to First Byte
o SSL Handshake Time
o Front-End SPOFs
o Time to Critical Content
application developer
o Page Load Time
o TCP Latency
o Front-End Time
o Back-End Time
o DNS Resolution Time
o Time to First Byte
o SSL Handshake Time
o Front-End SPOFs
o Time to Critical Content
o Cart Conversion Rate
o Bounce Rate
o Average Order Value
o Pages per Visit
o Retention Rate
o Click Through Rate
o Customer Lifetime Value
o Revenue per Minute
o Abandonment Rate
“I just want to buy my Mom’s birthday present.”
user
o Page Load Time
o TCP Latency
o Front-End Time
o Back-End Time
o DNS Resolution Time
o Time to First Byte
o SSL Handshake Time
o Front-End SPOFs
o Time to Critical Content
o Cart Conversion Rate
o Bounce Rate
o Average Order Value
o Pages per Visit
o Retention Rate
o Click Through Rate
o Customer Lifetime Value
o Revenue per Minute
o Abandonment Rate
“I just want to buy my Mom’s birthday present.”
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
what should my performance budget be?
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
Know how fast you are Know how fast you should be Iterate frequently
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
Know how fast you are
measure performance from the start
flickr.com/photos/josterpi
Measure your customer
soasta.com/mpulse
soasta.com/mpulse
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
Know how fast you should be
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
The A/B test you probably didn’t know you were running
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
All sites deliver both good and bad experiences every day, at the same time
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
http://blog.radware.com/applicationdelivery/applicationaccelerationoptimization/2013/05/case-study-page-load-time-conversions/
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
(Baseline conversion rate: 2.9%)
2.9 sec = 5.8% convert
9.9 sec = 1.4% convert
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
Iterate frequently
small interdisciplinary teams
prototype early
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
Know how fast you are Know how fast you should be Iterate frequently
http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
“We made the new platform 60% faster and this resulted in a 14% increase in
donation conversions.”
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
1 second improvement 10% conversion rate lift
soasta.com/internetretailer
© 2015 SOASTA. All rights reserved. May 19, 2015 ‹#›
Questions
soasta.com/internetretailer
