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Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out PATRICK DUNCAN, SVP, MarkeKng, E-Commerce and DistribuKon, Helzberg Diamonds BILLY MAY, SVP, MarkeKng, eCommerce, and Corporate Development, Abercrombie and Fitch CHRIS WONG, VP, Strategy and Ecosystem, IBM Global Consumer Industry

Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

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Page 1: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

WhoisGenZ?With$44BinBuyingPower,YouShouldProbablyFindOut

PATRICKDUNCAN,SVP,MarkeKng,E-CommerceandDistribuKon,HelzbergDiamondsBILLYMAY,SVP,MarkeKng,eCommerce,andCorporateDevelopment,

AbercrombieandFitchCHRISWONG,VP,StrategyandEcosystem,IBMGlobalConsumerIndustry

Page 2: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out
Page 3: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out
Page 4: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out
Page 5: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out
Page 6: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out
Page 7: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

9

Industriesinterviewed

FoodmanufacturerApparelandfootwearmanufacturerHouseholdgoodsmanufacturerPersonalcaremanufacturerDepartmentstoreSpecialtyretailerOnlineretailer

Rolesinterviewed

ChiefMarketingOfficerChiefMerchandisingOfficerChiefInformationOfficerGVPDigitalMediaSVPDigitalandeCommerceSVPMarketing,AnalyticsandPricing

VP/Director,DigitalMarketingVP/Director,BrandStrategyVPMarketingandGlobalWholesaleDirector,GlobalConsumerInsightDirector,ProductManagementCo-founderofonlineretailer

Are we ready?

Page 8: Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

Availablefordownload:ibm.biz/uniquelygenz


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