Embed Size (px)
DESCRIPTION
So Friday 28th November is 'Black Friday'; the day when retailers hold huge sales on stock from across their ranges of fashion, technology, toys, TV and more. Is your brand ready to take centre stage? Are your stores ready for the increased footfall it promises to bring? We know online searches intensify on ‘Grey Thursday’ but is your website already flagging up deals? Are you aware of the products types shoppers are planning to buy? SPA Future Thinking asked 2,300 shoppers about their purchasing plans for Black Friday. Check out our infographic to find out what they said. For more information on Shopper Behaviour, Path to Purchase or our annual Shopper Barometer, please call or email Noreen Kinsey, Head of Shopper Insights; +44 (0)1865 336 400, [email protected]
Citation preview
innovation intelligence inspiration
SPA Future Thinking asked 2,300 shoppers what their plans are for Black Friday 2014. For more information on Shopper Behaviour, Path to Purchase or our annual Shopper Barometer, please contact Noreen Kinsey, Head of Shopper Insights.E: [email protected] T: +44(0)1865 336 400Data courtesy of SPA Future Thinking and Tolunawww.spafuturethinking.com
28TH NOVEMBER
BLACKFRIDAY
SALE
Black friday is gaining traction in the uk
the focus for shoppers is on gifting and getting the
latest technology
are planning to buy primarily online
68% are planning to buy primarily IN STORE
32%
ARE AWARE OF BLACK FRIDAY81%
ARE PLANNING TO BUY SOMETHING3 5IN
13% Fashion & clothing
8% Shoes & accessories
11% Books
10% Toys
11% Tablet/laptop/e-reader
9% Smartphone/mobile
6% Christmas decorations
7% Games consoles
7% TV / HiFi
