• The biggest multinational retailer. • The second largest company in the world, with

over $400 billion in revenue and 2.1 million associates.

BELIEFS AND VALUES

Respect for the individual

Service To Our Customers

Striving For Excellence

1

:

Wal-Mart’s product mix- 45 percent consumables (food, beauty, health items) whereas Target Corp’s product mix- 20 percent consumables and 40 percent home and apparel products.

Wal-Mart sells what you need to have as opposed to what you want to have.

“I promise that whenever I come within 10 feet of a customer, I will look him in the eye, greet him and ask if I can help him.” Sam Walton

2

Saving people money so they can live better.

Good Works Program

4 DIFFERENT STORES. 16 INTERNATIONAL MARKETS. +200 MILLION CUSTOMERS A WEEK.

3

SUPPLY CHAIN MANAGEMENT

The company is into Omni Channel Marketing: brick and mortar stores+ online website+ a mobile app, providing a seamless experience to the buyer.

Advertising And

Campaigns

Positive PR

Word of

Mouth

Marketing Communications Mix

4

Wal-Mart hit a few bumps in the road as it entered the 21st century and critics protested its entry into small communities.

1. A highly successful $4 2. Project Impact

generic drug campaign

3. Several environmental friendly initiatives

‘In today’s economy, nobody’s committed to helping family budgets go further than the Wal-Mart. Wal-Mart saves the average family about $3,100 a year, no matter where they shop.’

Wal-Mart is a success story because:1) Committed to the business.2) Shares profits with all its associates, and treat them as

partners.3) Motivate its partners.4) Communicate everything it possibly can to your

partners.5) Appreciate everything the associates do for the

business.6) Celebrate success.7) Swim upstream.8) Control expenses better than your competition.9) Exceed customers’ expectations.10) Listen to everyone in the company.

In a nutshell,

• This presentation is created by AYUSHI GUPTA, SRCC, University of Delhi, during a Marketing Internship under Prof. SAMEER MATHUR, IIM Lucknow.