U.S. Pet Market Trends and Outlook

David SprinkleResearch Director, Packaged Facts

2014 2015 2016

Strongly Agree 18% 24% 37%Somewhat Agree 33 36 37Neither Agree nor Disagree 39 33 21Somewhat Disagree 6 5 3Strongly Disagree 4 3 2

Level of Agreementwith Statement:“High-quality dog foods are effective for preventive health care,” 2014 - 2016Source: Packaged Facts,Pet Food in the U.S. (March 2016)www.packagedfacts.com/Pet-Food-12th-9903763/

rethink pet product categories as also providing a service