iOS vs. Android

Traffic

Sales

AOV £64 iOS £52 Android

15% 41%

7% 32%

Desktop vs. Tablet vs. Smartphones

Traffic Sales AOV

£67

Online shopping continues to soar

24%

33% 43%

£65£54

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Follow the IBM Digital Analytics Benchmark online retail trends as they unfold at @IBMEngage and #IBMBenchmark

Data in this infographic is based on IBM Digital Analytics Benchmark, the only real-time, self-service solution that delivers aggregated and anonymous competitive data for a comprehensive set of key performance indicators, showing how a site performs compared to its industry vertical and sub-vertical peers and competitors.

13.4%

Average order value £79.46

4 Items per order

60% 14%

26%

Shoppers are easily distracted

5:49 March 2015

Average session length down 20% from March 2014

7.1March 2015

Average page views per session down 24% from March 2014

35%March 2015

Bounce rate up 20% from March 2014

Understand your

customers

Seamlessly engage across

all channels

Create exceptional

mobile experiences

Fuel innovation, productivity and results

Mobile shopping spurs online growth

increase in online retail sales YoY for November and December 2014 combined.

The 2015 holiday season is shaping up to be a real gift to UK online retailers. Sales were strong in 2014, especially from mobile devices.

Despite the continued rise in mobile shopping, consumers still prefer to make their purchases using the larger screen real estate of desktop devices.

(March 2015 metrics)

Apple device users are more prolific browsers and buyers than Android users.(March 2015 metrics)

Attention spans are getting shorter, shoppers are spending less time online, and bounce rates are going up. But big sales can get their attention.

Are you ready for record-breaking retail results?

Ensure a successful Christmas season by using real-time insights and automation to understand customers and engage them anytime, anywhere.

UK Christmas Online Retail 2015:Get Ready for the Best Season Yet

A Look at the 2015 Season

Conversion rates drop while cart abandonment remains steady

UK online retail shopping is on the rise, mobile shopping is hitting new heights, and the continuing surge in sales may make this the most exciting season yet—especially for retailers who plan ahead. Here’s a look at key trends

that can help you succeed this season.

Mobile % of sales reached 46.3%

Shopping cart abandonment remains steady at

64.9% as of March 2015.

Conversion rate fell to a 3-year low of

2.5% in March 2015.

SocialNatural Search

Referral SitesMobile

Direct LoadMarketing

Paid SearchOverall Conversion

0.6%1.8%1.8%

1.9%3.0%3.0%

3.8%2.5%

39% of March 2015 online sales came from mobile devices, up 56%

over2014

57% of March 2015 online traffic came from mobile devices, up 58%over

2014