The mobile first consumer

Going Mobile

The mobilization of shopping with m-commerce has grown exponentially across the world due

to the swift adoption of smart mobile devices. The unique selling point remains the convenience

of shopping anywhere, any time with multiple payment options.

Global Trends

This statistic shows the mobile retail commerce revenue worldwide from 2012 to 2018. In 2013,

global mobile retail revenues amounted to 133 billion U.S. dollars and are projected to reach

626 billion U.S. dollars in 2018

On the Retailer’s Agenda (NRF Big Show 2015)

Mobile Interface - The Most Important Real-estate in Retail

The First Step Towards Conversion - Engagement

Top Engagement Tools

MOBILE PAYMENTS

PERSONAL RECOMMENDATIONS

Location-Based

Marketing

Social Media

Top CEOs Talk on M-commerce

“The mobile-order-and-pay, a totally unique technology, is the single most important innovation that Starbucks will introduce this year.”

- Starbucks CEO Howard Schultz

Image courtesy Bloomberg

Top CEOs Talk on M-commerce

"As we improve the experience in our stores, we continue to invest to deliver a stronger mobile and e-commerce experience. In the U.S. we're rolling out a more simplified checkout process on Walmart.com, which is based on our global technology platform. An important part of this platform is that it delivers a better experience on mobile devices. Mobile is increasingly the driver of our e-commerce business.”

- Walmart President and CEO Doug McMillon

Image courtesy Forbes

Reference Sources

Statista.com

Marketo Research

Newgistics

GeekWire

FierceRetail.com

Every year, 50,000 retail associates use ETP to serve 150,000,000 consumers, selling

USD 5,000,000,000 of merchandise. More than 300 brands in 20 countries, across 10

time-zones, in 200 cities, at 25,000+ stores, in 5 languages run on ETP.

Australia, Bahrain, China, Hong Kong, India, Indonesia, Iraq, Jordan, Kingdom of Saudi Arabia, Kuwait, Malaysia,Oman, Qatar, Singapore, Sri Lanka, Thailand, The Philippines, U.A.E., Uzbekistan and Yemen

www.etpgroup.com