THE 2017

AmazonVIRTUAL SUMMIT

Presented BY:

AMAZON SUMMIT LOGISTICS

11am PST / 2pm EST EACH DAY

3-DAY EVENT | 2/28, 3/1 & 3/2

ALL 3 DAYS ARE BEING RECORDED & SENT OUT

HAVE A QUESTION? SUBMIT IN CHAT BOX

MORE RESOURCES IN ‘HANDOUTS’ SECTION

AMAZON SUMMIT LAYOUT

Maximizing Your Amazon Product Discoverability via Content Optimization

Price Wars: Overtaking Your Competitors On Amazon

Finding More Traffic, Finding More SalesDAY 3

DAY 2

DAY 1

Find More Traffic, Find More Sales

By: Jeff Cohen

14+ YearsExperience ine-Commerce

Former Founder and

GM of Textbooks.com

Executive Team Member of Seller Labs

Amazon Sellers - Software Developers

Over 15,000 Active Amazon Sellers

Managed Over $7 Billion Amazon Sales 2016

Started as Multi-Million Dollar Amazon Sellers

Get More Reviews!

Get More Sales

Optimize Your Listings

Manage PPC

Account Analytics

What We Will Learn Today● Amazon Marketing Services● Optimizing Sponsored Product Ads● Other Peoples Traffic● Generating Promotions● Q&A

Before We Start…

We Must Optimize

Already learned to optimize for search

Poor Listings = Poor Search

Marketing ReportNovember 2015

Good Listings = Good Search

Marketing ReportNovember 2015

If you don’t tell Amazon what your product does, it will never rank for that

term.

For Traffic, You Must Optimize For Conversion

Top Ranking ProductHorrible Converting Text

Reviews Give You The Answer

Increased Page Conversion by 10 Points!

Not 10%, 10 Points

Quiz:Are you using Amazon Marketing Services?

Amazon Marketing Services

Getting Started1. Vendor Central or Vendor Express2. Get a Purchase Order from Amazon3. Start Developing Your AMS Ads

Own Top Real Estate

Advantages to AMS

Quiz:Are you using Sponsored

Product Ads?

Traditional PPC ModelAuto Campaigns

(7-10 Days)

Move Good Performers to Exact

Match

Optimize and Repeat

Auto Targeting

Anything Amazon Thinks• Fruit cutter• Pineapple slicer• Apple slicer• Kitchen gadgets

Match Type

Broad Phrase Exact• Slicer for

cutting apples• Apple cutter• Red cutter for

slicing apples

• Red apple slicer

• Plastic apple slicer

• apple slicer stainless steel

• Apple slicer• Aple slicer• 8 apple slicer• An apple

slicer

Broad Phrase Exact

Traditional PPC Model

1. Cost money to experiment2. Costs time to get the right keywords3. Waiting for Amazon to tell you what

works

Auto Target Campaign Limitations

1. You pay to learn what is good or bad2. Costs time to get the right keywords3. Contains ASIN’s4. Takes a long time due to sales lag

Now You Can Run Campaigns That Matter

How To:

1. Selected keywords that drive sales to your product or your competitor

2. Create a phrase or broad campaign3. Long tail keywords that otherwise would

not be included in your list

Use Competitors Data!

Case StudyLaunch Amazon PPC bypass the whole automatic targeting hassle of finding converting keywords, and see an overall ACoS of 20-30% in the first

week! With a lot of the keywords resulting in 3-10%

ACoS!

“I'm definitely a raging fan, and I'll be sending everyone I know that

wants to succeed in this business straight to

scope as a must have!”

Case Study

Auto TargetedNov 15 – Feb 3

Manual Target w/Scope DataFeb 3 – Feb 23

Quiz:Do you run facebook

ads?

Driving Traffic From Facebook

Target Ads

1. Target based on interest2. Target based on groups3. Target based on demographics4. Target based on previous purchases

Facebook Ads

Coupon Landing Page

1. Promote with a coupon2. Capture an email address3. Set a retargeting pixel4. Build an email list

Tips for Campaigns

Tips for Promotions

1. No Promotion In Exchange for Reviews2. Set Max Order Quantity

(max.sellerlabs.com – free tool)3.Add interesting photos and

compelling copy

Connect w/Influencers

1. Video – gen.video, famebit, youtube2. Bloggers3.Instagram

Sellerlabs.com/summit

May 2 & 3Atlanta, GA

Live Event for Professional Sellers

PPC Management

SellerLabs.com/Summit

Optimization & PPC

Landing Page