Sougat Chatterjee

Email: - sougat_deep@yahoo.co.in, sougat.chat@gmail.com; 9028099595/09225625737

SALES AND MARKETING PROFESSIONAL WITH 7.5 YEARS WORK EXPERIENCE

Career Objective: Seeking Senior Managerial and creative assignments in Sales, Marketing, Retail, Business

Development and Channel Development in an organisation of repute.

PROFILE & SKILLS

Competent and diligent professional with Post Graduation Programme (Marketing).

Area of Expertise: Sales, Retail, Business Development, Channel and Distribution Management.

Exceptional competencies in handling task both individually as well as within a team.

Self-Starter, Quick Learner, Goal Oriented, Innovative and Adapts easily to new situation.

Persuasive speaker and empathetic listener with a strong interpersonal skills and positive work ethic.

Excellent Communication Skills with the ability to accomplish any given task within stringent time lines.

PROFESSIONAL EXPERIENCE AND DEVELOPMENT

Company: SERENDIPITY INFOLABS PVT LTD. (TAXIFORSURE- An OLA Venture)

Job Title: Manager-Supply (Business Development & Account Management).

Duration: Dec-2014 to till date.

Key Responsibility:

Acquisition of Operators & nurturing them to grow and thrive.

Designing schemes for market operations and End-to-end service delivery process.

Develop and manage relationships with vendors and other business partners along with defining success metrics and

monitor the performance of team. Ensure initiatives to drive stickiness and reduce attrition.

Mapping of Potential of each zone and planning supply build up and ensuring supply penetration

Support the BD executives in Acquiring Operators and Driver partners; inducting them and installing them in TFS,

especially the corporate fleet and such operators

Ensure booking targets for the Branch and every zone are achieved, through proper supply built up

Daily follow up of the Key BD Executive, channel building and engagement activities

Creating Standards required from different types of Operators

Company: TATA TELESERVICES LIMITED.

Job Title: Channel Sales Manager-Retail & DSA.

Duration: Feb-2014 to Dec-2014.

Key Responsibility:

To spearhead and build the Postpay Business.

Handling Retail Channels-Preferred Outlet Model, DSA,Franchisee & DST

Manage, support and enhance the Voice and Data products.

Develop Channels, Distributor and Retail Network.

Meet and exceed overall volume & revenue targets as per ABP.

Ensuring high ARPU and quality of sales (High Gross Acquisitions).

Ensuring Market Communication and Product Training.

Controlling and minimizing churn for new business..

Ensuring compliance to TRAI norms by managing CAF and related documents.

Company: RELIANCE COMMUNICATIONS LIMITED.

Job Title: Area Sales Manager- Retail & DSA.

Duration: Oct-2013 to Feb-2014

Key Responsibility:

To spearhead and build the Postpay Business

Handling Retail Channels-Preferred Outlet Model, DSA,Franchisee & DST

Manage, support and enhance the Voice and Data products.

Develop Channels, Distributor and Retail Network.

Meet and exceed overall volume & revenue targets as per ABP.

Ensuring high ARPU and quality of sales (High Gross Acquisitions).

Ensuring Market Communication and Product Training.

Controlling and minimizing churn for new business..

Ensuring compliance to TRAI norms by managing CAF and related documents.

Company: BHARTI AIRTEL LIMITED.

Job Title: Territory Manager-Retail.

Duration: May-2012 to Apr-2013.

Key Responsibility:

To work with channel for generating Post-paid sales (Voice &Data) and profitability.

Analysing consumers & providing brand information to support channel marketing.

Monitoring product distribution, consumer behaviour and market research and trends.

Reviewing channel and customer specific point of purchase trade plans and providing feedback.

Devising of consumer offer, schemes and various Promotions during festivals and other occasions.

Ensuring High brand visibility and effective use of tools like In-shop Branding and Shop Merchandising.

To ensure Distribution management (Billing, Stock management, product availability at POS) along with

retail width & depth planning as per company norms.

Track competitor’s activity by being up to date with market changes and marketing mix used by competitors.

Company: TATA TELESERVICES (MAHARASHTRA) LIMITED.

Job Title: Retail Manager.

Duration: Nov-2008 to Apr-2012.

Key Responsibility:

To manage Branded Retail Stores.

To manage sales of Voice, Data Products (both Prepaid & Postpaid, CDMA & GSM), Handsets and

Accessories.

To ensure profitability of the Branded Retail Stores.

Managing Retail Management System.

Ensuring below the Line (BTL) marketing tools.

Assortment planning and Tie ups for Handsets & SKU’s and OEM offers.

SKU Planning & ordering of electronic products with constant interaction with SCM, IT and Finance.

Professional Accomplishments:

Honoured with ‘U MADE THAT DIFFERENCE’ award for consistent performance by MD.

Honoured with ‘Best Individual Performer of the Year’ award by MD Mr Mukund Rajan.

Successfully handled following product launches: TATA DOCOMO Launch, TATA PHOTON+

Launch, EXPERIENCE STORE launch from Retail.

Successfully rolled out Distribution Project for entire Kolkata & driving business from Distribution Channel

Certified “Quick” by Business Excellence Team for Successfully ‘Defining Standard Operating Procedure’ for

DSA resulting in Work Simplification.

Honoured with Taxiforsure Champs Award for consistent performance and nationally No 1 cluster position for

Six months.

Honoured with Nurture Award for motivating and guiding team to achieve organisational goals

PROJECT HANDLED AS PART OF CURRICULUM (PGP)

Company: Reliance Communication.

Duration: 3 months.

Project Title: Reliance Mobile Store Operations and Sales Promotion for company product

EDUCATION

Post-Graduation Programme (MBA) in Marketing & International Business (DUAL) (2009)

Indira Institute of Management, PUNE

Bachelor of Commerce, 2007 – Pune University

Higher Secondary, 2004 - Commerce, CBSE Board, Dhanbad

Senior Secondary, 2002 - CBSE Board, Dhanbad

ADDITIONAL QUALIFICATION

Diploma in Fine Arts, Pracheen Kala Kendra, Chandigarh.

Successfully completed an intensive programme on Business Etiquette and Grooming by Mr. Minocher

Patel, Founder Director, Ecole Solitaire.

Successfully completed a 250-hour comprehensive performance-based Leadership Development

Programme by Stratecent Consulting, and have acquired the following skills:

1) Negotiation Skills. (2) Problem Solving Skills. (3) Systems Thinking. (4) SPIN Selling. (5) Strategy.

PERSONAL DETAILS

Date of Birth : 01 / 12/ 1986

Marital Status : Married

Languages Known : English, Hindi and Bengali.

Hobbies & Interest : Painting, Movies, Listening to Music, Travelling.

Strengths : Amiable, Optimist, Co-operative, Good listener, Team player

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