THE ROLE OF THE FURNITURE STORE: IT WILL INDEFINITALLY CHANGE

2/4 in series of ‘LOFT’s view on Furniture Retail’

TOP 100 US FURNITURE RETAILERS 7.3% INCREASE IN STORE COUNT TO 9,137 TOTAL

ONLINE FURNITURE MARKET GROWS

ESTIMATED 68% GROWTH IN 5 YEARS

‘OFFLINE’ FURNITURE MARKET

$108 BILLION IN SALES IN 2012

‘JUST’ 21.7% GROWTH EXPECTATION IN 5y

STORES WILL NOT DISAPPEAR

TOUCHING THE PRODUCT IS IMPORTANT

PURE ONLINE PLAYERS GO OFFLINE FAB.COM & ETSY OPENING FLAGSHIPSTORES

THE CHANGING CUSTOMER

‘AGE OF CURATION’

FIND, FILTER, VALIDATE, SHARE, MAINTAIN

INFORMATION

THE ÜBER DIGITALS

ALWAYS ONLINE

EXPERIENCE ECONOMY

CUSTOMERS DEMAND EXPERIENCES

(RE-) CONNECTING TO THE CUSTOMER

ONLINE

INSTORE

MOBILE

CHALLENGE:

CUSTOMER JOURNEY

COMPLEX TOUCH POINT ENTRY LEVELS

CONVERSION POINTS DIFFER

THE ROLE OF THE STORE WILL CHANGE

ONLINE RETAILING

EXPERIENCE ECONOMY UBER DIGITALS

CUSTOMER JOURNEY

SHOWROOMING

TECHNOLOGICAL INNOVATIONS

5 WAYS IN WHICH IT WILL CHANGE

ACCORDING TO DELOITTE

1: STORE BECOMES EXPERIENCE CENTRE

FOR AUGMENTING BRAND EXPERIENCE

2: STORE FOR THE LIMITLESS RANGE

INFINITE SHOWROOM 24/7

3: STORE EMPLOYEE EMPOWERMENT

(RE-) CONNECT WITH CUSTOMER

4: STORE ENABLED BY TECHNOLOGY

TABLET AS POS DEVICE

5: STORE BECOMING CONNECTED

WIFI ENABLEMENT FOR CUSTOMER

HOW? CHECK OUT FURN

OUR FICTISIOUS UTOPIAN COMPANY

CHECK WHITEPAPER AT LOFT-NEDSENSE.COM

5 TIPS ON THE ROLE OF THE STORE

TREAT THE STORE AS A POINT OF SALE RATHER THAN THE ONLY POINT OF SALE

OFFER A GREAT INSTORE WOW EXPERIENCE

INFINITIZE YOUR SHOWROOM

EMPOWER YOUR SALES ASSOCIATES

INTEGRATE INSTORE, ONLINE, MOBILE

VISIT OUR WEBPAGE ON ‘THE ROLE OF THE STORE

WWW.LOFT-NEDSENSE.COM/ROLE-OF-THE-STORE

WHITEPAPER

ARTICLES

INFORMATION

SOLUTIONS (FURN)

GO

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