Revionics key components of a winning promotional strategy - oct 2015

Confidential ©2015 Revionics, Inc.

Key Components of a Winning Promotional StrategyModerator: Mark Schwans, Senior Director Solution MarketingSpeaker: Becky Gilman, Senior Manager Solutions MarketingSpeaker: Diana Mitten, Director Product Management


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Today’s Webinar Panelists

Live Tweet today’s webinar:#RevionicsLive

Mark SchwansSenior Director of Solution MarketingRevionics

Moderator:

Speaker:

Becky GilmanSenior Manager of Solution MarketingRevionics

Diana MittenDirector of Product ManagementRevionics



Confidential ©2015 Revionics, Inc. 5

Missed Opportunities in Technology



Complexity Ruins Results



Weakens Loyalty

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Counter-Intuitive PromotionsIneffective Promotions are Counter-Intuitive to Staying Competitive



Data Insights Driving Optimal Actions

Source: Forbes / Turn, January 2015

Leaders demonstrate far greater insight and flexibility to makes changes to their marketing efforts.


Above & Beyond Traditional Planning

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SIMULATE

UTILIZE THE RIGHTVEHICLE MIX

Providing insight into which vehicles are best suited for the promotion

Effectively balancing strategy and goals

Ensuring campaigns & events are on track before execution

SOCIALAMPLIFICATION

Using word-of-mouth effectively

RESPOND Taking action on in-flight promos

VALIDATE


Getting the Right Vehicle MixUnderstanding How Each Vehicle Contributes to the Overall Lift

One Lift Factor

45% Lift

8% Lift

14% Lift

33% Lift


Tech Balancing Performance & Strategy

Performance DataPromotional Uplift

Cross-Item Impacts

Competitive InsightsStrategy & Targets

Price SensitivityVehicles

Product Set & New Items

LEVERAGE DATA FOR OPTIMIZEDOFFER RECOMMENDATION

IMPROVING NEGOTIATIONS FORSTRONGER DEALS

PROMOTIONAL FORECASTS TOTRACK AGAINST TARGETS


Ensuring Success Throughout Process

FORECASTINGACCURATE & REAL-TIME

VISIBILITYCAMPAIGNS & VEHICLES

Source: Forbes, Rise of the New Marketing Organization, 2015


Realizing the Full Potential of Social Media

Source: Ogilvy, June 2014

Consumers say WOM is a key influencer in

their purchasing decision.74%

NEEDSFULLY INTEGRATED

UTILIZE LOYAL CUSTOMER BASERIGHT OFFERS

RIGHT PRODUCTS

RESULTSSTRENGTHEN CUSTOMER ALLEGIANCE

ESTABLISH NEW RELATIONSHIPSBROADEN SOCIAL REACH


Responding Now & Responding Later

Be Flexible

Take Action

Stay Ahead

Update Models

Adjust Plans

ContinuousLearning


• Missed opportunities with technology– Extremely complex and highly visible– That’s what will set you apart from the competition

• Take advantage of the tools available to make those decisions even better

– Optimal efficiency– Transparency & collaboration– Promotions become truly strategic

• Should make life easier, not harder

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Key Take-Aways


Questions?If we are not able to get to your question today, please email them to [email protected]

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Reminder - We want your feedback!Survey Offer:Everyone who completes the survey at the conclusion of today’s live event will be entered into a drawing to win a new Kindle Fire HD

All survey respondents are eligible, no purchase necessary



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Revionics key components of a winning promotional strategy - oct 2015