Raange 3 most powerful things

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3 The 3 Most Powerful Things Retailers Need

to Practice to Keep Customers Till-‐Death-‐Do-‐Them-Part. 3

“I want you to want me”

is a song by the American rock band Cheap Trick. First played in 1975, it’s lyrics ring true for any retailer back then and more than ever, now.

Yes, it’s just a love song with a catchy tune, but when applied to the realm of retailers and consumers, it can easily become that song that sticks in your head.

More lyrics: I need you to need me. I’d love you to love me. I’m begging you to beg me. Wouldn’t it be great to get your customers to beg you for your products? Isn’t that what we try and do every day we do business? We reach out to them and basically beg them to notice us, want us, need us and if we’re truly successful, beg us for more.

In these, the early 2000’s, the world has changed, but getting and keeping customers has never been more exciting. Everyone is buzzing about the changing face of retail in the wake of the internet age, ever-‐evolving technology and increasing consumer power in the marketplace. Will brick and mortar shops suffer a crumbling construction because of increased consumer online of spending?

Okay, back from our 1975 reprieve.

Shopping has changed.

Selling has changed.

Competition has changed.

(scary piano music is now playing in

your head)

!

! !

!

In fact, there is so much buzz out there, you can’t hear the bees anymore.

Well, we’re going to tell you about the honey.

The honey is the glue between you, friendly neighbourhood retailer and your customer.

The hive is not your store and not your website. The hive is the truly honest relationships you have with your customers.

This book is about three important things to practice to ensure loyalty till-‐death-‐do-‐the customer-‐and-‐retailer-‐part. It is also about choosing the right technology to achieve what is thought of as a thing of the past:

Customer loyalty.

Enough about bees.

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Meaningful Communication.

Let’s hear about Powerful Thing To Practice # 1:

Let’s keep it real, folks.

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What is communication anyway? Everybody is supposedly communicating these days. Information is being lunged at you from all directions and all mediums possible, whether you want

it or not. This is thought of as communication.

Communication. Hmm.

This word is used ever so flippantly these days and is prevalent in documentation and speech. It has become a buzzword.

(No bee reference intended)

One well-‐put online definition states that communication is the activity of conveying meaningful information.

What is meant by meaningful? When communication is meaningful, it is easy to remember. When you have a good reason or a purpose for remembering something, you remember it. The reason or purpose makes you concentrate harder. Your purpose even helps you decide

what to remember. When you think about the massive clutter of what’s called communication out there both in the physical and online

world, it begs the question: Is all that clutter really communication or is it just information clutter?

Answer – That would depend on its effectiveness. Did it get remembered? Was the content useful?

As a retailer, it is vital to have your target customers remember your messages and not perceive them as information clutter. Imagine having a customer base akin to a captive audience.

It’s all about the conversation.

This brings us to Powerful Thing To Practice #2:

Two-‐Way Communication

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They ask questions, you answer.

They ask for more information, you give it.

They buy, and you foster the relationship.

The relationship grows as you continue to foster it and whammo: Loyal customer base as they buy again and again.

It’s proper fostering of the retailer/customer relationship that merits the till-‐death-‐do-‐us-‐part badge.

A nice and easy two-‐way kind of conversation. We’re talking dialogue interchange here. Passing relevant information to customers who want it, not to everybody out there. People who want the conversation will respond because the relevant information you send them addresses a reason or purpose that they have.

Let’s face it. The old way of one-‐way communication is not meaningful enough for today.

Sure store signs like window displays serve a purpose and so does the information you post on your website. The information is delivered to those who happen to see it, but it can’t meet the needs of today’s consumer.

Chances are most people won’t even notice your signs. Their eyes are locked onto their mobile phones as they pass by your store.

Bees are bidirectional and united to a cause. They go back and forth from the hive, communicating with pheromones and little bee danses. They consistently use meaningful communication to fulfill the work requirements of their roles whether they are worker bees, drones or the queen herself.

At Raange, we know that uni-‐directional or one-‐way communication is nowhere near as effective as two-‐way. We also know how to harness the power of two-‐way communication.

– like bees do.

(How did that bee comment get in there?)

One of our products:

The Raange Tag:

A powerful tool to create permission-‐based, meaningful, two-‐way communication between your brands and your customers. The winning recipe in building solid relationships.

We at Raange gave ourselves the following task: To take our platform and enhance it to provide state-‐of-‐the-‐art performance in data collection to provide retailers with results they can count on.

Raange technologies are built around the concept of meaningful, two-‐way, permission-‐based interaction with the goal of maximizing and promoting a fantastic customer/retailer experience.

Interactive technology to keep your brick and mortar stores alive and well.

How did we do this?

The answer lies in Powerful Thing To Practice #3.

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3Communication founded by consent

These are permission-‐based relationships between retailers and customers. Real relationships cannot exist without

permission or expressive consent. In other words, there needs to be interest or any communication you attempt, will be

ignored.

Another reason why communication based on consent is the way to go? It’s also mandatory from a spam perspective. If

people receive messages electronically either by email, text or phone and they didn’t consent to it, it can be deemed as spam. It is safe to say that no retailer wants messages that they send

to be perceived as spam.

Kudos to Canada and the U.S as of 2014 for bringing us Anti-‐spam legislation along with heavy fines to weed out

spammers. This is a good thing. Many customers are unaware that their contact information is periodically recorded and is

being sold as customer lists to any business that will buy it. The use of these lists generates spam. Still, many businesses have in their possession customer lists that have been obtained

without the customer’s prior consent. Using these kind of lists to generate leads is futile. Why would you want to try to sell oranges to someone who’s shopping for vacuum cleaners,

anyway?

We at Raange used the idea of communication based on consent to further enhance our products to give you optimal reporting capability. With real customers and real leads, your data is accurate. With our dynamic reporting tools, you know exactly what’s going on in realtime.

Using the latest in mobile technology -‐ QR-‐code, NFC, and Text-‐In – and combined with a customized dynamic landing page, the Raange Tag can help any business engage consumers on their mobile phones, optimize their in-‐store experience to build more value for consumers.

Make sure that your communication is meaningful to support your customer’s reason or purpose. Meaningful communication is a two-‐way street. Lasting relationships can’t be built without the conversation. The relationship has to be founded by consent. The customer has to allow it from the get-‐go.

At Raange, we took these 3 important things to practice for every retailer and incorporated its values into our latest technology. The Raange Tag.

Summing-‐up 3 important things to practice

This is where we get back to those brick and mortar stores. We believe that stores pay a huge price for real estate that they are not using at all for lead-‐generation or relationship building.

This is where we come in. We’re Raange.

We are a powerful Customer Opt-‐in Acquisition Platform from where we build simple, innovative tools to bridge retailers, brands and consumers. We can help you keep your brick and mortar stores. All you have to do is poise your real-‐estate to garner opt-‐in leads.

The Raange Tag takes full advantage of your inside and outside advertising space and invites customers to simply Scan, Tap or Text their phone to instantly get all kinds of information like incentives, rewards or special promotions. Consumers opt-‐in to take advantage and they are instantly added to a repository of your opt-‐in leads.

Why it works:

Interested consumers on their way to becoming customers! Attract existing customers, browsers or people who aren’t sure what they want to buy or if they want to buy. Let them know what you’re all about and that you want their business. You will gain recognition and the start of a beautiful relationship has begun.

Meaningful, 2-‐way communication founded by consent is the ONLY way to build lasting relationships between retailers and consumers.

Each customer that converts to a lead can manage his or her communications preferences to make sure they only receive meaningful information; and, you can better manage the relationship by sending the information they want! Communications tailored to the consumer.

Thanks for reading! Feel free to text “Ebook” to 888-‐480-‐6855 for more details.

RAANGE, Inc. 1 Avenue Holiday, Suite 501, East Tower, Pointe-‐Claire (Montreal), Quebec, H9R 5N3