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rderetail design evolution
16
mallbuild it and they will come
like
likeshare
60% anchor40% speciality
(7% food)
60% anchor40% speciality
(7% food)
35% flagship40% f+b and e+l
25% speciality retail
anchor tenant = flagshipfood court = f+b precinct/ fresh food
cinema = e+l/ travel/ wellnessshops = experiential/ diy
anchor tenant = flagshipfood court = f+b precinct/ fresh food
cinema = e+l/ travel/ wellnessshops = experiential/ diy
customers/ guests
anchor tenant = flagshipfood court = f+b precinct/ fresh food
cinema = e+l/ travel/ wellnessshops = experiential/ diy
customers/ guests
shopping mall/ lifestyle experience
technology is the way changing
we shop
worlds largest taxi company owns no taxis. (Uber)largest accommodation provider owns no real estate. (AirBNB)largest phone companies own no telco infrastructure. (Skype, Wechat)worlds most valuable retailer has no inventory. (Alibaba)most popular media owner creates no content. (Facebook)fastest growing banks have no acutal money. (SocietyOne)largest software vendors don't write apps. (Apple and Google)Source:IBM
for retail the internet has meant that there are less visits to stores - but more money is spent
when visits are made
80% of customers will use a search engine in store to research products
80% of customers will use a search engine in store to research products
40% will use their phone to find out more about a product instead of speaking with a store assistant
30% of customers will look to see a stores inventory before they travel to purchase a product
roi
roireturn on investment
experienceshow me something I don't know...
roe
roereturn on experience
return on experience
“89%of companies believe that the customer experience will be their primary basis for competition by 2016,
verses 36% four years ago.”Gartner
return on experience
“6Xmore likely to buy with a
positive emotional experience 12x more likely to recommend
the company and5x more likely to forgive a mistake”
Temkin
diy
diyjust do it
At Apple - 100% of customers will use a smart device in store to study products
95% will speak with a store assistant
authentic
f+b
f+bfood and beverage
e+l
e+lentertainment and leisure
mud
mudmixed use development
lod
lodlifestyle orientated
development
usp
uspunique selling proposition
issue date description ints auth
ø First Issue jmc02.03.10
RAFFLES CITYCHENGDU SR·004|ø
SITE PLAN
SIGNAGE EGD&BUCHANTHE GROUPGRAPHICS
MAR 2100122010
DESIGNGUIDELINES
OfficeTower
OfficeTower
Hotel
BoutiqueOffices
Apartments
PublicPlaza
(Retail levels below)
site: plan
5 levels
3 levels
3 levels
level 1 floor plan
gorge
gategate stream
stream
gorge
wu gorge
xilinggorge
qutanggorge
canyon
canyon
plateau
conceptgate
authentici’m all in
tii
tiithat is it
rderetail design evolution
16
