Online to Offline How local mobile search drives in-store

traffic

#LBMAmtl

Your most important asset is the one you’re ignoring

#LBMAmtl

Antoine AzarChief Technology Officer

Customers are the only asset

Building a customer centric model

Typical POS

Customer Data

“Anonymous”

purchased SKU#

E1X456TS for

$120 on Nov 6.

Know your customer

Thirdshelf Customer Data

Andrew Chen, M

DOB: March 4, 1987

andrew23@gmail.com

- 3 previous purchases.

- Bought a $120 jacket on

Nov 6, SKU# E1X456TS.

- Likes latest collections, tends to

buy at list price.

- 80% probability of interest in new

shirt collection.

- Part of the “High Value” customer

segment.

- Expected lifetime value: $2350

across 12 transactions.

- Expected next transaction in 2

months.

Connecting the dots: Online to Offline

OnlineSearch Visits Purchases

Online search for your business or keywords.

People that visit your store.

People that buy.

Connecting the dots: Online to Offline

Visits PurchasesOnlineSearch

Incentivize customer sign-up at all stages.

#LBMAmtl

Thank You

Download resources from: sweetiq.com/lbma