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Let’s Understand Product Labeling and their Guidelines
Prepared by Chandan
What is Label ?
0Labels are a small part of a garment, but a large part in linking the brand to the garment.
0Labels are one of the “primary” tools for brand establishment and awareness.
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Prepared by Chandan
Why Labels are important?
0For understanding the content of fiber in the product.
0For washing , ironing and caring instructions.
0Knowing the brand and Manufacturer name.
0Above all to make the decision to buy the product.
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Prepared by Chandan
How Labels look like ?0Labels can be any color, style, or shape, although
they must follow standards by law.
0Labels can be glued, fused, or sewn onto garments.
0Labels must not unravel.
0 Instructions can be printed directly on fabric, and remain readable for the life of the garment.
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Prepared by Chandan
What Material use for making Labels ?
Various types of materials, both synthetic and natural fibers use for making label , below are the major type commonly in use :-
0 1. Woven Labels
0 2. Embroidered Labels
0 3. Leather Labels
0 4. PVC/Rubber Labels
0 5. Printed Labels1/18/17
Prepared by Chandan
Woven Garment Labels0Woven with either
cotton or polyester threads
0Can be made with amazing details
0Lowest set up cost of all labels
0Due to flexibility, can be applied to different areas of the garment.
1/18/17
Prepared by Chandan
Embroidered Garment Label
0Similar to woven labels
0Made from cotton & polyester thread
0Threads are 4 to 5 times thicker
0Has a 3D look
0Most premium of all labels1/18/17
Prepared by Chandan
Leather Garment Label0Strong and supple
0Used on high end garments to highlight the quality & prestige of the brand.
0Designs are embossed or debossed onto the leather
0Synthetic leather (aka – pleather) also very popular.1/18/17
PVC/Rubber Garment Label
0Used most often in sports and adventure wear.
0Tough and moisture resistant
0Harder to attach to a garment
0Set-up cost considerably high1/18/17 Prepared by Chandan
Printed Garment Label
0Normally printed onto ribbons
0Similar to woven labels in feel
0Less durable
0Often used for care labels
0Since design is printed on the ribbon surface, design may wash out in 2 to 3 years.
1/18/17Prepared by Chandan
Prepared by Chandan
Classifications of Labels
0 Brand or Main Label
0 Size Label
0 Care Label
0 Flag Label
0 Manufacturer Label
0 Special Label
0 Batch Mark Label
0 Tagless Label1/18/17
Prepared by Chandan
Brand or Main Label
Indicates:
• Brand name
• Brand Logo
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Size Label
Defines a specific set of measurements of human body.
May be printed as S for small, M for Medium, or L for large size.
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Prepared by Chandan
Care Label
Includes wash care and ironing instruction.
Attached at side seam
May include fiber content
Country of origin (Made in China)1/18/17
Prepared by Chandan
Flag Label
Small label attached at outside side seam.
Usually made of brand logos
Primarily used as design features
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Prepared by Chandan
Manufacturer LabelIncludes manufacturer’s code given by buyers.
Most International buyers source garments from different parts of the world and distribute garments across world.
If buyer needs to track manufacturer of a particular product, they use this code.1/18/17
Prepared by Chandan
Special Label
100% Cotton, & Organic Cotton are examples of such special labels.
Designed to attract customer at time of purchase
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Batch Mark Label
Label that indicates which sewing line or batch made the particular garment.
Normally attached at side seam under wash care label
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Tagless Label
Label placed on garments with a heat transfer method.
More comfortable for consumer.
Lower production cost.
Common use:
T-shirtsUnderwearAthletic wear
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0Generic Name of each fiber unless fiber weighs less than 5% of total fiber weight
0Percentage of each fiber by weight
0Name or any Identification of manufacturer
0Country of origin if imported
What information Care Labels carry ?
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Prepared by Chandan
Mandatory Information on Care Label0 The Care Label Rule requires label to include the following information:
0 Method of Washing 0 hand or machine
0 Water Temperature0 cold, warm or hot
0 Method of Drying0 low, medium, or high
0 Type of Bleach0 when all types cannot be used safely
0 Use of Iron/Iron Temperature as needed
0 Drying Temperature0 machine, hang, or lay flat1/18/17
Few Must know Facts about Labels
0 All required labeling information can be included on one label or separate set of labels.
0 Other information such as size can be on the same label.
0 Fiber content must be included using the same type size and style.
0 Labels must remain on garment until it reaches consumer.
0 Any garment with a neck must have the Brand or Main Label inside center or near center of neck.
0 Other labels must be placed in conspicuous or accessible locations.1/18/17 Prepared by Chandan
Thank you !1/18/17
http://www.ftc.gov/news-events/press-releases/2014/03/ftc-issues-changes-textile-labeling-rules
http://www.ehow.com/list_6082830_laws-clothing-label-requirements.html#ixzz31JlTUThv
Labeling Resource Links
http://apparel.edgl.com/old-magazine/Technology-Initiatives--Tagless-to-the-Rescue64608
1/18/17 Prepared by Chandan