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With the holiday shopping season approaching, this infographic highlights key takeaways from the back-to-school shopping season that retailers can leverage.
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THE SEASON ISUNDERWAY
MOST TALKED ABOUTPRODUCTS
PRODUCTS THATSTRESS PARENTS OUT
DISCUSSIONS ABOUTPRODUCT COST
LEVELS OF STRESS DURINGBACK-TO-SCHOOL SEASON
THE HONOR ROLLRETAILERS WITH THE BESTCUSTOMER SERVICE
RETAILERS WITH THEMOST MENTIONS
WHO IS SHOPPING WITH A MOBILE DEVICE?
CONSUMER TRENDSBACK-TO-SCHOOL
SOURCE: Clarabridge Platform | Google | NRF Back-to-School Market Research Study (September 2014)
JC PENNEY
STAPLES
OLD NAVY
KOHL’S
AMAZON
MOMS DADS
SHIRTS
SHIRTS PAPER
“I use a mobile device to shop
online and in-store.”
“I use a mobile device to shop online.”
Dads are more likely than Moms &2x more likely than Teens to shoponline and in-store with a mobiledevice for back to school items
Evaluate your special offers.
What can you do for customersapproximately three weeksbefore a holiday?
Engage online with customers.
Dads and Moms are about 1.5xmore likely than Teens to shoponline with a mobile device forback to school items
Most mentioned, whether positive or negative.
Time frames when researching and purchasingschool items.
6,703
547
3,690 2,421
5,772
24%
9%12%
34%
AmazonWalmartOtherTarget
United States RETAIL STORES
28%
20%
18%
34%
TESCOOTHERSAINSBURY'SAMAZON UK
United KINgdom RETAIL STORES
27%
67%
65%
75%
17%
77%
65%
20%18%
17%
8%
5%
64%
35%
53%
43%
21%
18%
18%
16%10%
PENCILS BINDERS HEADPHONES SCISSORS
SHOES PANTS PENCILS
1000
900
800
700
600
500
400400
300
200
1000
08/01/2014
RESEARCHINGBY MID-JULY
PURCHASINGBY MID-JULY
PURCHASINGBY LATE JULY
PURCHASINGBY MID-AUGUST
RESEARCHINGBY LATE JULY
08/10/2014 08/20/2014 08/31/2014
100%
80%
60%
40%
20%
0
MARKERS
NOTEBOOKS
SHOES
PENS
PENCILS
SHIRTS
PAPER
JULY AUGUST
POSITIVE %
NEGATIVE %