iOS vs. Android

Traffic

Sales

AOV $83 Android $113 iOS

15% 31%

5% 19%

Desktop vs. Tablet vs. Smartphones

Traffic Sales AOV

$118

Mobile Shopping Spurs Online Growth

Online Retail Loves Mom

15.4% increase in U.S. online retail sales over 2014

12%

34%

54% 76%

11% 13%

$110$101

Retail Categories:Gifts

Jewelry

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For more information, go to ibm.com/benchmark

Total online sales increased the week of Mother’s Day by compared to the average of the previous four weeks

(April 5 - May 2 2015).

Follow the IBM Digital Analytics Benchmark online retail trends as they unfold at @IBMEngage and #IBMBenchmark

Data in this infographic is based on IBM Digital Analytics Benchmark, the only real-time, self-service solution that delivers aggregated and anonymous competitive data for a comprehensive set of key performance indicators, showing how a site performs compared to its industry vertical and sub-vertical peers and competitors.

Average order value

$114

4Items per

order

91%

Total online sales increased the week of Mother’s Day by compared to the average of the previous four weeks

(April 5 - May 2 2015).40%

Apparel

Department Stores

Total online sales increased the week of Mother’s Day by compared to the average of the previous four weeks

(April 5 - May 2 2015).4%

Total online sales increased the week of Mother’s Day by compared to the average of the previous four weeks

(April 5 - May 2 2015).22%

Data from IBM Digital Analytics Benchmark for the week leading up to Mother's Day (May 3 - 9, 2015)

24% of online sales came from mobile devices, up 43%

over2014

46% of online traffic came from mobile devices, up 21% over

2014