Upload
viacheslav-dorofeev
View
47
Download
0
Embed Size (px)
Citation preview
cloud service for SEC and retail
based on
iBEACON
STATISTICS
ANALYTICS
ADVERTISING
SALES
LOYALTY PROGRAM
MAIN IDEA User has two kind of content in the mobile app - common and special
SPECIALCOMMON
Available everytime and everywhere:
Navigation
Available only at special zones inside the SEC or shop:
Loyalty program’s bonuses
Discounts & special prices
Limited offers
Extended assortment
Additional information
Push-notification
News
Events
Service information
How it’s working
Different zones - different content
An arbitrary number of zones
Zones with the different areas
Notification outside the shop to draw attention
Notification inside the shop to draw attention
Smartphone automatically updates and displays
information that is relevant to user location inside the
shop or Mall
WinWinWin for retail
• доступ к специальным предложениям
• участие в программе лояльности
• навигацию
• доступ к специальным предложениям
• участие в программе лояльности
• навигацию
Europe’s largest retailer Carrefour has launched a pilot project with the beacons in 28 Romanian su-permarkets in 2015 for increasing sales and better working with visitors.Carrefour owns 11 900 stores in 34 countries of Europe, South America and Asia, has served more than 10 million customers in 2014. At the initial stage it is planned to install about 600 beacons in 28 stores
Shop inside the smartphone
Callback and easy integration with a multichanel sales
Additional sales
Integrated loyalty program
Additional way to communicate with a customer
Working with relevant customers
Efficient marketing
Analysis of the traffic
Analysis of the movements inside the store
Analysis of user preferences
Statistics and analytics
WinWinWin for SEC
• доступ к специальным предложениям
• участие в программе лояльности
• навигацию
• доступ к специальным предложениям
• участие в программе лояльности
• навигацию
Selling targeted advertising for tenants and brands
Additional sales channel for the tenants
Additional sales
Easy integration of tenants to a loyalty program
Relevant marketing for tenants and SEC
Feedback. Channel of communication with visitors
Efficient marketing
Analysis of the traffic of the SEC and tenants
Analysis of the movements inside the Mall
Analysis of the preferences of the visitors of the Mall
Statistics and analytics
The SEC “Prospect” (Kiev, Ukraine) and “City Center“ (Odessa, Ukraine) launched a pilot project with the beacons in 2015
The American company Simon started to imple-ment beacon in the territory of the 240 malls and shopping centres under their management
Sources: 2015/2016: RFID Journal, Bloomberg, Forbes, Venturebeat, InMarket
InMarket (USA) announced that the use of beacon in the retail sector, the evaluation of their marketing
campaigns leading to increase of the value of purchases at 14% for one visit on average, and the
conversion of geotargeting advertising is 300% vs 3% of the normal advertising banner
The Marroitt hotel chain together with the advertising Agency Beeby Clark + Meyler has announced the
performance indicators geotargeting of advertising - an increase of 25% of the time viewing the advertising
information on-site hotels
The efficience of targeted advertising:
Test pilot with our beacons
Adaptation to existing business processes
Development of new business processes
Content supporting
Flexible pricing
We offer
Vyacheslav DorofeevCEO
+380 (67) 507-50-22+380 (67) 408-20-66
www.pingbymall.com
INSPIRED 2 INNOVATE