How Tupelo Honey uses Privy to turn in-store customers into massive database growth

They grew their database by over 20% using the Privy Storefront App for iPad.

Tupelo Honey Cafe wanted to collect email addesses from customers in their stores.

Each location added 1,000 new emails.

Just under 50% of all email addresses were tied to an in-store transaction.

Over 40% of new email addresses were tied to an in-store transaction.

Since rolling out Privy:

www.privy.com [email protected] (888) 602-0205

1Privy Case Study 2015


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Tupelo Honey Cafe is a casual dining restaurant with 8 locations in North Carolina. Here’s what they had to say about using Privy.

Christin Prince, SVP Marketing at Tupelo Honey Cafe

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When we originally integrated Privy into all of our digital assets, we were excited at the impact it had on email list growth.

With Privy now on our in-store iPad kiosks, we’re able to grow our email list from our existing foot traffic.

These are now customer relationships we can nurture over the long-term to drive repeat business.


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Tupelo Honey uses the Privy platform to create and distribute digital offers both online and in-store using Privy on iPads.

They use small offers via Privy’s Storefront App on iPad to incentivize customers to sign up for their email list.


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So far, Tupelo Honey has published a diverse set of online and offline campaigns using Privy:

All of the above was accomplished through the Privy Dashboard, with no ongoing involvement from Tupelo Honey’s IT department.

• In-store offers to convert foot traffic into eClub members.• Inclement weather offers to motivate sales during storms.• Acquisition offers to turn yelp traffic and website visitors

into first-time customers.

Privy’s dashboard also provides a real-time snapshot of key metrics like database growth and customer visits by store.


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Privy makes it easy to manage digital promotions, distribute them online, and track how they drive in-store sales.

You create offers and publish them to any online channel.

You create offers and publish them to any online channel.

Consumers sign up with their name and email address…

Consumers sign up with their name and email address…

...then redeem in-store with their mobile phone, no app or hardware required.

...then redeem in-store with their mobile phone, no app or hardware required.

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How Tupelo Honey uses Privy to turn in-store customers into massive database growth