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© CoreMedia | 28 May 2014 | 1 www.coremedia.com
The Perfect Match How to Build a Healthy Content and Commerce Relationship
www.coremedia.com
© CoreMedia | 28 May 2014 | 2 www.coremedia.com 2
The Age Of The Customer Redefining How Business is Won
Source: October 10, 2013 “Competitive Strategy In The Age Of The Customer.” Forrester Research, Inc.
© CoreMedia | 28 May 2014 | 3 www.coremedia.com 3
Empowered Consumers and the Global, 24/7 Shopping Experience
New consumer touch points: mobile, tablets, in-store kiosks
Content and community = the social shopping experience
New competitors = “the discount death match”
Explosion of consumer data
© CoreMedia | 28 May 2014 | 4 www.coremedia.com 4
Online Customer Experience Siloed Interactions Confuse and Disrupt Experiences
Online Store
Social
Mobile
Brand Site
Customer Service
© CoreMedia | 28 May 2014 | 5 www.coremedia.com 5
Online Customer Experience Unified Experiences Build Brand Equity and Revenue
© CoreMedia | 28 May 2014 | 6 www.coremedia.com 6
Siloed Organizations – Siloed Experiences
Marketing Build brands
“One-and-Done”
Digital Marketing
Unstructured Content
Create Impact
Experiences
Consumers Mixed Messages
e-Commerce Drive sales
Repeatable Solutions
Web Stores
Improve ROI
Unstructured Content
Transactions
© CoreMedia | 28 May 2014 | 7 www.coremedia.com 7
Transactional Commerce The Mechanics Of Shopper Interactions
Focus on …
Site Performance
Process Improvements
Pricing Optimization
Product Availability
Order Fulfillment
Promotions
Calls-to-Action
Recommendations
User Ratings
Etc.
Transactional Commerce
© CoreMedia | 28 May 2014 | 8 www.coremedia.com 8
Transactional Commerce
It is no longer enough to enable an online catalog and transactional eCommerce: Today's marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences.
Content And Commerce: The Odd Couple Or The Power Couple?
Peter Sheldon and Stephen Powers Forrester Research, Inc
Experiential Commerce Emotional Connections That Delight, Inspire & Inform
Experiential Commerce
© CoreMedia | 28 May 2014 | 9 www.coremedia.com 9
“As humans, we love to look at the process, the story, and love learning about the craftsmanship and ingredients. These elements are missing with most e-commerce. It’s an emotional part of humanity that should be captured online.”
Shauna Mei | Founder and CEO, AHAlife.com
© CoreMedia | 28 May 2014 | 10 www.coremedia.com 10
8 Keys to Building Healthy Content and Commerce Relationships
① Blend real-time product data with inspirational content
② Creative control over layout, style and navigation
③ Deepen the experience with rich media
④ Personalize the experience with relevant content
⑤ Build community and loyalty with social media
⑥ Expand engagement and improve SEO
⑦ Intuitive, information-based design environment
⑧ Incremental innovation
© CoreMedia | 28 May 2014 | 11 www.coremedia.com 11
“You Complete Me” Blend Real-Time Product Data with Inspirational Content
Blend branded content with real-time product information
Blended search
“Frictionless” commerce experiences
Product-aligned storytelling
© CoreMedia | 28 May 2014 | 12 www.coremedia.com 12
“Stuck In A Rut?” Creative Control Over Layout, Style and Navigation
Complete control over look and feel
Flexible, modular free-form layouts
Pre-defined design elements
Responsive and adaptive
© CoreMedia | 28 May 2014 | 13 www.coremedia.com 13
“Put a Ring On It” Deepen the Experience with Rich Media
Edit, manage, & integrate rich media such as video, audio, and images
Support a wide variety of document types
Access content from multiple sources
© CoreMedia | 28 May 2014 | 14 www.coremedia.com 14
“Made For Each Other” Personalize The Experience With Relevant Content
Full range of advanced personalization scenarios
Based on user profile, cart contents, past purchases, social activity, etc.
Consistent experiences
© CoreMedia | 28 May 2014 | 15 www.coremedia.com 15
“More Than Friends” Build Community and Loyalty with Social Media
Social media integration
Social sharing
Ratings, comments, discussions
User contributed content
Social moderation
© CoreMedia | 28 May 2014 | 16 www.coremedia.com 16
“Searching For True Love” Improve SEO And Deepen Engagement from Earned Media
Augment store with high value search engine readable content
Drive traffic from earned media
Tag content and generate dynamic pages
© CoreMedia | 28 May 2014 | 17 www.coremedia.com 17
“Rekindle the Spark” Intuitive Information-Based Design Environment
Information-based, not page-based
Real-time, responsive previews
Access to internal and external content
Multi-site publishing
Collaboration
© CoreMedia | 28 May 2014 | 18 www.coremedia.com 18
“Nothing like Feeling Secure” Incremental Innovation
“Grow-as-you-go” approach
Predictable results and reduced risk
Support for multiple integration approaches
© CoreMedia | 28 May 2014 | 19 www.coremedia.com 19
Experiential Commerce Maturity Model Steps to a Converged Content + Commerce Model
Org
an
iza
tio
na
l M
atu
rit
y
CUSTOMER FOCUS
CONVERSION FOCUS
User Experience TRANSACTIONAL EXPERIENTAL
ONLINE STORE
SILOED STORE AND BRAND
SITES
DIGITAL EXPERIENCE
HUB
EXPERIENCE-ENHANCED
STORE
© CoreMedia | 28 May 2014 | 20 www.coremedia.com 20
The Results
Increased visitor traffic and engagement
Greater brand awareness and consistency
Improved SEO and higher traffic from earned media
Higher conversion rates and revenue
Improved customer loyalty
Transactional Commerce
Experiential Commerce
Visual Engagement
Immersive Content
Incremental Innovation
In
-sto
re D
isco
very
Search
Op
timiz
atio
n
Empowering e-Commerce and Marketing Professionals to Incrementally Transform Their Online Stores with Visually Engaging Experiences and Immersive Content
© CoreMedia | 28 May 2014 | 21 www.coremedia.com 21
API’s
Widget
Session Handling
The 4th Integration Approach Blended Hybrid Delivery
① Side-by-Side
② e-Commerce-Led
③ Content-Led
e-Commerce-Led Content-Led Blended
REST
e-Commerce Content
Content e-Commerce
e-Commerce Content
© CoreMedia | 28 May 2014 | 22 www.coremedia.com 22
www.coremedia.com/livecontext/showcase
Want To See This In Action? Please View Our 4min Showcase Video
© CoreMedia | 28 May 2014 www.coremedia.com
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