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We have tracked over 100 Chinese travelers who bought luxury goods in Europe. The result shows that style-driven consumers learn about luxury through magazines and brand sites, while brand-driven consumers primarily learn through word of mouth. - See more at: http://smithstreetchina.com/content_multimediaInfoShow/How-Chinese-Luxury-travelers-Learn-about-Luxury.html#sthash.5mqF3gfJ.dpuf
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How Chinese Luxury Travelers Learn about Luxury
Style-driven 8rand-driven
% of respondents learn about luxury in this way
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Source令 SmithStreet insights generated from over 100 Chinese travelers who have bought luxury goods in Europe in 2013
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