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Cuts lead time for email campaigns by 50% and launches 230 ultra-targeted messages daily Replaced complex and time- consuming manual campaign management processes with IBM Campaign Incentivizes incremental purchases and encourages repeat business 50 % is Europe’s leading online fashion platform, with more than 17 million active customers Zalando Aimed to increase its competitive advantage in the fashion market with personalized promotions BUY % BUY % How can fashion retailers nurture customer loyalty? © IBM Corporation 2016 UVJ12362-WWEN-00 Source: http://ibm.co/1OcsKQa

How can fashion retailers nurture customer loyalty?

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Page 1: How can fashion retailers nurture customer loyalty?

Cuts lead time for email

campaigns by 50% and launches

230 ultra-targeted messages daily

Replaced complex and time-

consuming manual campaign

management processes with

IBM Campaign

Incentivizes incremental

purchases and encourages

repeat business

50%

is Europe’s leading online

fashion platform, with more

than 17 million active

customers

Zalando

Aimed to increase its

competitive advantage in

the fashion market with

personalized promotions

BUY %

BUY

%

How can fashion retailers nurture customer loyalty?

© IBM Corporation 2016 UVJ12362-WWEN-00 Source: http://ibm.co/1OcsKQa

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Nurture Marketing

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