HOW MUCH ARE CONSUMERS SPENDING?

WHEN ARE CONSUMERS SHOPPING?

WHAT DAY ARE THEY SHOPPING?

average spent per online transaction

$142+10% from 2014

of overall holiday sales occurred between Thanksgiving and

Cyber Monday

20%average spent on online

holiday purchases

$492+4% from 2014

THANKSGIVINGThanksgiving shopping is on the rise as retailers start promotions early. Thanksgiving accounted for 3.8% of all holiday sales (up +11%).

BLACK FRIDAYBlack Friday is slowly losing importance as consumers spread out their shopping. Black Friday contributed 4.8% of all holiday sales (down -3.4%).

CYBER MONDAYCyber Monday is still the largest holiday shopping day at 6% of holiday sales, but it contributed -14% less than last year.

HOLIDAY 2015ONLINE SHOPPING TRENDS

Consumers are shopping at work and not just on Cyber Monday. Monday was the most popular shopping day throughout the holiday season.

Splender.com

Splender is powered by Cartera Commerce Inc., the largest provider of company-based shopping loyalty programs in the US. Splender analyzed more than 4 million transactions at 800+ U.S. retailers during the holiday shopping period (11/1 – 12/31).

26NOVEMBER

27NOVEMBER

31NOVEMBER

SUN MON TUE WED THU FRI SAT

Computers & Electronics

$343

+3%

Apparel & Accessories

$146

+12%

Health & Beauty

$86+12%

Flowers, Food, & Gi�s

$139

-6%

O�ice Supplies

$87-7%

3.8% of all holiday sales

+11% since 2014

4.85% of all holiday sales

-3.4% since 2014

6% of all holiday sales

-14% since 2014

$164

+8%average transaction

$146

+8%average transaction

$135

+12.5%average transaction