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IoT for our Networked High Streets EVA PASCOE Cybersalon.org/retailtech TheRetailPractice.com

Eva Pascoe: Head of Retail Futures, The Retail Practice

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IoT for our Networked High StreetsEVA PASCOE

Cybersalon.org/retailtechTheRetailPractice.com

1994Tokyo Paris Rotterdam Manila Bangkok

Topshop.co.uk

First High Street Fashion webshop in UK

More people but less High Street shopping 40,000 empty shops (1 in 6)

13.5% UK vacancies on the High Streetover 25% closed for more than 3 years!

Gather data to inform

High Street healing

500 people

with clipboards

monitor 600 UK

High Streets

Manual data gathering, Closed

Data

Maslov 2.0 or life’s bare necessities..

Real -Time versus

Static Data uses

Estimote Ibeacons for Councils to get Real – Time information on footfall

Footfall wi-fi counter for Councils and Retail from Local Data Company

Relocating Dialisis Unit

to bring footfall to a shopping

section

Tottenham Hale UK

HEALTH SERVICE centres -> High Streets to replace

disappearing Banks, Post Office, Fashion shops,

Music and Book shops

Footfall Data - Singapore

Only 5.6% shop vacancy where

there is parking (ie Retail Parks)

Ethos- Innovate UK prototyped app to offer real-time, sensor

based parking vacancy feed to shoppers, then

reward those prepared to

park further from the Centre where free spots notified

Beacon to send

RETAIL offers and travel alerts

(Proxama and Estimote)

Highest number of tweets from

London Buildings (UCL research)

Dense Twitter Data for each UK

High Street

Wikimania Barbican beacons and app

Inform : real-time Room Events updatereal-time personalised

Retail Offers food/drink/bookshop

for all Wikimedia Visitors using Ampersand

Platform & 200 Estimotes)

Suckling Pig Pizza topping offers – iBeacons arrive to 1400 Pizza Hut in Beijing

iBeacons on Sensoro platforms send offers to passing by customers, now with “not on the menu” unique toppings

Zombie attack in Norwaywhere Coke offers free drink via Beacon

notification in foyer of CAPA cinemas with vouchers and Extra Movie Content (EMC)

SITA airport platform for all

Beacons -Hongkong rollout

for gate alerts time to boarding, lounge directions,

RETAIL offers Inform + Entertain

Mobile App for Athens- human sensors crowd-sourcing signals

for watering devices,

triggering action when square dry

Rate or add new places, triggers signals to care takers

Find My Oasis in your own language using off device store of language preferences for beacon

notifications

Publish Data in a friendly format Tools available

Prototyping & Mockup tools:

http://www.justinmind.comhttps://invision.com

Web & Mobile HTML templates:

http://html5up.nethttp://templated.co

Quick-start HTML frameworks (Web & Mobile):

http://getbootstrap.comhttp://bootswatch.com

http://www.initializr.comhttp://unsemantic.com

Graph, chart & graphics frameworks:

http://www.chartjs.orghttp://canvasjs.comhttp://raphaeljs.comhttp://jqueryui.com

Geo & Mapping API tools:

http://www.latlong.nethttps://developers.google.com/maps/https://developers.google.com/places/

https://www.mapbox.com

High Street iBeacon Registrar

Data Opt-In

The Future of Cities will depend on efficient IoT to manage more with less!