E-COMMERCE IN QUÉBEC

#DTLQC

@cefrio

2

E-commerce in Québec

0%

5%

10%

15%

20%

25%

30%

35%

Base : adultes québécois (n=1000 environ chaque mois)

Proportion of Québec cybershoppers per month (2007-2014)

28,8% Monthly cybershoppers

Average in the past 12 months

$309 Average monthly purchases

per cybershopper in the past 12 months

Base: Québec adults (n: ≈ 1000 every month)

3

2014-2015 E-commerce Index – Québec

(Indice du Commerce Électronique au Québec)

$332 Online sales revenue

5,57 Products purchased online

1,88 Online transactions

Individual cybershoppers / Monthly

42.9%

38.8%

13.3%

4.9%

Desktop Computer

Portable Computer

Tablet

Smartphone

% of transactions

Base: 4617 transactions between March & July 2014

43.2%

41.5%

12.3%

3.1%

Desktop Computer

Portable Computer

Tablet

Smartphone

% of purchases in $

Base: $819,174 in purchases between March & July 2014

Platforms used for online purchases

4

Average purchase ($) per transaction for each platform

Plateform TOTAL Men Women 18-34 yrs 35-54 yrs 55 +

TOTAL $177 $205 $149 $133 $184 $197

Computer $184 $204 $161 $132 $193 $203

Smartphone $110 $118 $102 $144 $96 $39

Tablet $163 $261 $111 $128 $169 $170

Base: 4617 transactions between March & July 2014

Base: $819,174 in purchases between March & July 2014

5

Purchase breakdown by platform according to product category

85.5%

85.2%

71.4%

83.4%

80.9%

85.9%

82.5%

80.3%

84.7%

80.6%

74.0%

84.6%

3.4%

3.9%

16.1%

6.3%

9.6%

4.2%

4.0%

2.7%

2.7%

4.5%

9.3%

2.0%

11.1%

10.9%

12.5%

10.3%

9.6%

9.9%

13.5%

17.0%

12.6%

14.9%

16.7%

13.4%

Other

Home decoration / Improvement

Software / Mobile Apps

Electronics

Cars / Motorhomes

Sports: Equipement / Subscriptions

Food / Health / Beauty

Books / Magazines / Newspapers

Shows / Liesure / Restaurants

Clothing / Shoes / Accessories

Music / Movies / Video Games

Travel & Transportation

Computer Smartphone Tablet

Base: 4617 transactions between March & July 2014

% of transactions

6

Purchase breakdown by platform according to product category

85.7%

86.7%

96.1%

90.3%

78.5%

88.7%

89.9%

83.0%

83.6%

82.7%

71.5%

84.3%

4.9%

3.6%

2.3%

4.3%

9.5%

4.0%

1.2%

3.2%

1.6%

3.9%

6.2%

1.2%

9.4%

9.7%

1.7%

5.4%

12.0%

7.3%

8.9%

13.7%

14.8%

13.4%

22.3%

14.5%

Other

Home decoration / Improvement

Software / Mobile Apps

Electronics

Cars / Motorhomes

Sports: Equipement / Subscriptions

Food / Health / Beauty

Books / Magazines / Newspapers

Shows / Liesure / Restaurants

Clothing / Shoes / Accessories

Music / Movies / Video Games

Travel & Transportation

Computer Smartphone Tablet

Base: $819,174 in purchases between March & July 2014

% of purchases in $

7

Top 10 websites according to platform

Computer

1 5,8 %

2 5,6 %

3 5,5 %

4 5,3 %

5 2,8 %

6 2,6 %

7 2,1 %

8 1,4 %

9 1,4 %

10 0,9 %

Smartphone

1 22,3 %

2 7,3 %

3 4,0 %

4 3,8 %

5 2,6 %

6 2,5 %

7 2,1 %

8 2,0 %

9 2,0 %

10 1,8 %

Tablet

1 7,5 %

2 6,8 %

3 4,0 %

4 3,7 %

5 3,5 %

6 2,5 %

7 2,3 %

8 1,4 %

9 1,2 %

10 1,2 %

% of purchases in $