S T A R T H E R E

Berlin 3,502,000 inhabitants

Munich1,378,000 inhabitants

Hamburg1,799,000 inhabitants

Cologne1,017,000 inhabitants

E-COMMERCE

G E R M A N Y

63%

E-COMMERCE

C O N T I N U E

SOFORT Banking is an alternative payment system based on one of the most used methods in Germany: bank transfer. Independent from any bank, it enables customers to make payments via the online interface of their own bank.

What about SOFORTat HiPay?In Germany, 15.80% of total transactions through HiPay Fullservice are made using SOFORT with an average shopping cart of 40 euros.

BUYING METHODS

C O N T I N U E

Giropay is the second most used payment solution via bank transfer in Germany.It o�ers payment guarantee and totally protects merchants against defaultsof payment.

Klarna is the world leader in deferred payment after delivery (invoice, delivery, transfer). It allows customers to pay for their purchases after receipt. Klarna ensures payment for all merchants.

SOLUTIONS OFFEREDBY HIPAY

C O N T I N U E

of the populationlives in abig city

What are the payment methods o�ered by merchantson their online store?

12 3

Sources:E-commerce Europe, FEVAD, Les Echos,SOFORT Banking, Giropay, Klarna

48.54%

Women

45.20% = 36,578,100

E-shoppers

64%of users like

SOFORT

1 million

transactions on average each month

33%

Increase of the conversion rate among e-merchants

o�ering Giropay

35 millionpotential e-shoppers

thanks to Giropay 7.1 billion eurosof transactions went

through Klarna in 2014

10%of market shares

in Europe

45,000+

Online stores o�ering Klarna in Europe

64%of e-shops o�er

SOFORT

Top 1

Biggest market share progression

80%of banks a�liated

to Giropay

25 million

transactions generated through SOFORT in 2014

2X more used in 4 years

SOFORT

Payment by invoice and on

delivery

PayPalBank transfer & E-wallet

€1,351

Average shopping cart/ customer / year

€7.2 billion

M-commercesales revenue in 2014

21%

Bank cards20%

E-wallet

28%

Payment by invoice, payment on delivery...

31%

Bank transfers

€76.5 billion

E-commercesales revenue in 201434.50 million

Connected households

119%

Mobile penetration rate

69 million+Web users

€43,053GDP per capita 40.70%

Households

51.46%

Men

S

29% Cosmetics

54% Clothing

47% Books

39% Electronics

2014 top online sales

SSS

SSSS

+ -X / =

4X more used thanbank cards

Bank transfer

SS

€

€

S

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www.hipayfullservice.com

DEMOGRAPHICS

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