Upload
nicolehandley
View
139
Download
1
Embed Size (px)
Citation preview
BIG IDEA DSW: Providing Comfort and Style Every Mile website
- Shoe reviews
- Customer experience
-Mobile phone app: “Your Journey”
-DSW Social Media (Facebook, Twitter, Instagram)
- www.dsw.com
DSW AUDIENCE Understanding audience= life-long customers Men, women, and children 5-70 years old Increased revenue and customer satisfaction Individual’s successes, dreams, and goals
“DSW: PROVIDING COMFORT AND STYLE EVERY MILE”
WEBSITE Shoe reviews Individual’s experiences at DSW stores A link to our special campaign mobile phone app “Your
Journey” Links to DSW’s Facebook, Twitter, and Instagram social
media pages Link to www.dsw.com
“YOUR JOURNEY” MOBILE PHONE APP
Occasion (business, outdoors, entertainment, etc.) Women/Man/Child Type of shoe (Heel, flat, sneaker, boot, etc.) Size/Color
TOOLS AND TACTICS: TAGLINES
Taglines:
- First: “Shoes, reviews, and more”
- Second: “Discover the shoe for your journey!”
- Web link: “www.dsw:providingcomfortandstyleeverymile.com”
BUDGET Website cost:
- $7,000o Visually appealing
o Mobile Phone App:
- $4,500o Simple design
o Google Adwords:o $0.51 per clicko $30 daily amount
o Total: o $11, 530.51