seen as modern. Price aspect, often mentioned unaided, highly regarded by half of respondents.

known by everyone

brand awareness

Source: Opinion Way survey conducted in July 2015 based on a sample of 1,030 French adults who wear glasses. Survey conducted in accordance with the ISO 20252 standard procedures and rules.

Franchises are based on partnership, mutual trust and a collaborative

approach between two entrepreneurs freely coming together..

Serving and being attentive to our franchisees on a daily basis,

maintaining a permanent link with them is essential. Bringing them

more, with our business know-how is essential.

We want our partners to benefit from our support and expertise at all times. With ALAIN AFFLELOU,

you can count on a multidisciplinary team to support you right from the start of your project and throughout your entrepreneurial adventure

alongside us.

Offers you a payments centre that simplifiesyour procurement management. Providesfinancial support for your project, includingthrough the dedicated ADELANTE offer foryour development.Draws up financial solutions to facilitate thefinancial management of your retail outlet.

FINANCE DEPARTMENT

LOCAL COMMUNICATION DEPARTMENT

Supports you in the implementation ofyour launch campaign and in all your in-store communication and events toboost your sales

IT DEPARTMENT

Provides franchisees with Ittools to savetime in their day-to-day management:ordering website, extranet, "entrenous"portal, etc. Promotes the emergence ofpaperless solutions. organises theinterface of our offers and products withthe market's Possoftware.

Develops exclusive offers at the best priceterms: "the best offers for consumers, thebest conditions for partners".

PRODUCT MARKETING DEPARTMENT

DEVELOPMENT DEPARTMENT

MARKETING DIRECT DEPARTEMENT

Sets up comprehensive contact plans togain your customers' loyalty and makethem come back to your store.

Helps you prepare for the opening ofyour store and advises you on the searchfor your future premises.

Offers customised training through the ALAIN AFFLELOUACADEMY to guarantee your project's success and worksto bring out the best in your teams. Advises you on yourstore's HR management.

Offers day-to-day guidance through the assistance of a teamof facilitators with the management of your store and theimplementation of action plans to develop sales. Allows youto benefit from a branch network of 180 stores making itpossible to test our commercial offers as well as our ongoinginnovations. Assists you in responding to private healthinsurance offers and in your certification processes.

NETWORK DEPARTMENTHUMAN RESOURCES DEPARTMENT

Advises you on all the legal aspects of your company orlease in terms of creating, developing and expandingyour business.Organises legal and industry intelligence

LEGAL DEPARTMENT

BEST OPTICIAN NETWORK 2016 IN FRANCE AND SPAIN

French and spanish consumers selectedour brand as the "Best optician networkfor the year 2016" at the end of a largeonline survey.Selected by 4,858 consumers during themonths of June and July, ALAIN AFFLELOUwon the trophy for best network ofopticians of the year, ahead of KRYS andHANS HANDERS, and dethroning OPTIC2000, last year's winner.

This trophy is based on the following eight analysis criteria: • Price/quality ratio• Range and choice• Average prices• Promotional offers• Innovation and exclusives• Competence and friendliness of staff• Atmosphere in stores• Reimbursement formalities

BEST CUSTOMER SERVICE OF THE YEAR 2017 IN THE OPTICAL CATEGORYFor 10 weeks, 350 mystery shoppers,over the phone, by email and on socialnetworks, assessed ALAIN AFFLELOU'scustomer service based on around onehundred rating criteria (for example:speed of order management, quality,accuracy of vocabulary, human quality,etc.).Result : an overall score of 18.15/20(average score of 14.9 for the otherparticipants in the "optical" category)

ALAIN AFFLELOU HAS CREATED REAL CUSTOMER SERVICE THAT LIVES UP TO THE LEVEL OF THE BRAND'S AWARENESS AND SIZE OF THE NETWORK.

• Foster multiple eyewear possession with TCHIN-TCHIN and FORTY.

• Facilitate the act of purchasing through adapted payment plans with NEXTYEAR.

• Develop new technologies with, for example, PROTECT and ÉGERIE lenses.

• Provide additional services with WIN-WIN.

Promote, through a strong advertising presence, clear, relevant offers with catchy slogans.

• A second pair for 1€ more: TCHIN-TCHIN.

• Leave without paying with NEXTYEAR.

• Hassle-free glasses with WIN-WIN.

Innovate through unprecedented commercial offers

Every commercial concept, every offer, every innovation and every product has been designed as a response to a problem, a difficulty or an obstacle to the purchase or replacement of glasses..

ANALYSIS : in the early 1990s, most eyeglasswearers only owned a single pair. Yet many wouldhave liked to have a second pair, but price proved tobe a major obstacle.

INNOVATION : ALAIN AFFLELOU came up with TCHN-TCHIN by Afflelou: for €1 more, get a second pairof quality glasses selected from over 80 models..

RESULT: EACHYEAR, OVER 1.5 MILLION EYEGLASSWEARERS BENEFIT FROM THE TCHIN-TCHIN OFFER

ANALYSIS : consumers often replace their glasses less often because the cost – or the perceived cost – of glasses remains an obstacle in the minds of consumers. In France, glasses are often poorly reimbursed by the national health insurance, and in some countries, such as spain, they are not reimbursed at all.

COMMUNICATION : he launch of nextyear was accompanied by a dynamic, playful advertising campaign.

RESULT : THAN700,000 SALES FACILITATED WITHNEXTYEARSINCE ITS LAUNCH.

COMMUNICATION : TCHIN-TCHIN clips changepeople's perception of eyewear. Beyond thereassuring message about the quality of products,their upbeat tone and rhythm help to play downwearing glasses, making it less limiting.

INNOVATION : ALAIN AFFLELOU invites customers to buy glasses with free credit!

ANALYSIS : the act of buying glasses still needs to be made less daunting: the cost of replacing glasses, the lack of adaptation and guarantees (for example: if the wearer's vision changes) remain obstacles.

INNOVATION : the offer's principle is simple: offer consumers two pairs of glasses from a selection of leading brands with the possibility of changing lenses at no cost if their vision changes, all for €11.90 per month, tax included.

COMMUNICATION : For the first time, eyewear is supplied for a monthly fee, but the communication also emphasises the convenience provided by the offer. RESULT : OVER 100,000 SALES MADE WITHTHE

WIN-WIN OFFER SINCE ITS LAUNCH

Since its creation, ALAIN AFFLELOU has innovated in the industrythrough its commercial proposals. But not only! Building on hisexpertise and experience in the design and marketing of opticalframes and sunglasses, with about 2 million pairs of glassesdistributed each year, he launched his own label and brand, AfflelouParis. In 2014, the arms of all the Afflelou Paris brand's optical frameand sunglass collections now proudly bear the signature of ALAINAFFLELOU. This brand label reflects the values that make up ourbrand's DNA: accessibility, on-trend and quality.

No. 1 best known frame brand

No. 2 most desired frame brand in stores

Arcane Research prescription glasses study (5th edition): Market overview - Buyers' aspirations - Brand performance - July 2015 Base: 934 French eyeglasses wearers aged 18 to 75 years-old able to name 1 frame brand unaided (random rotation)

With several million frames sold each year, Alain Afflelou makes it a point of pride that each collectionreflects his expertise as an optician and spectacle manufacturer in order to provide maximum comfortfor eyeglass wearers. through the quality of the materials he uses, the innovative and proprietaryprocesses and his French industrial partner, Alain Afflelou is committed to offering lines withincreasingly refined finishes that are also environmentally responsible products involved in reducingthe environmental footprint of manufacturing glasses.

ONE BRAND, FIVE COLLECTIONS

Our ordering system is flexible, unique and simple:it was created in partnership with the world's twolargest lens manufacturers. It provides two specificservices:

READY-TO-MOUNTRemotely cut lenses delivered

READY-TO-DELIVERComplete solution: AFFLELOU or exclusive frames + mounted lenses

THIS SYSTEM OFFERS :• 24/7 order reception.• High-qualitycutting/mounting. • Fast, reliable delivery.• Compliance with the promised delivery date

Our logistics system is a fully robotised distribution platform, developed in partnership with cap Depo,for ourcontactology products and our hearing aid batteries.

THIS SYSTEM OFFERS : • Controlover outstanding orders and real-timeknowledge of stocks.• Centralised orders.• Reliablestorage and order preparation. • High quality, optimal securityand traceabilityof the products delivered.

orders are processed in ALAIN AFFLELOUstores via our CALL IT system (order interfacesoftware) and, according to the type ofproducts, orders are automatically preparedby the robots.Each order takes approximately 15 seconds toprepare and is fulfilled in an environmentthat is fully compliant with pharmaceuticalstandards.

COMMUNICATIONsystematically supporting our new offers and new products

TÉLÉVISION

RADIO

SPONSORING

DIRECTMARKETING

DIGITAL

WINDOW DISPLAY

LOCALADVERTISINGAND EVENTS

MAGAZINE PRESSDAILY ANDREGIONAL PRESSFREE PRESS

TELEVISION

OUTDOORADVERTISING

PUBLICRELATIONS

EXTRANET

The variousmedia

In 2015, the American star, SharonStone, joined us to shoot the newadvertising spot for the Afflelou Parisbrand, directed by Luc Besson.Elegance, vitality and simplicity are atthe heart of this clip that illustrates thebrand's values. This strategicpartnership between ALAIN AFFLELOUand Sharon Stone, summed up by theglobal star's “I AM AFFLELOU",underscores the brand's ambition tostablish its leadership internationally.

1985We're crazyabout AFFLELOU

1979Half a frame for free

1987/1989When you've got the look, you want to keep it

1991Frame at cost price

1994Launch of the 2AI lens by AFFLELOU

1996The 2AI byAFFLELOU

Soleil byAFFLELOU

1990Afflelou and me, it’s not just about the money

1986First TV campaign

Cent pour Cent by AFFLELOUThe price contractTry to pay less for your glasses

1995

Forty by AFFLELOU

1997

1999/2003Tchin Tchin by AFFLELOU 2004

Éphémère by AFFLELOU

2005Tercera by AFFLELOU

2007Affinité by AFFLELOU progressive lens

My Collection ALAIN AFFLELOU

2008

TCHINTCHIN30 yearspecial

Crazy TCHIN TCHIN by

AFFLELOU

2006Exclusive childrenlicences

Tchin Tchinnext generation

2011 2009

TCHIN TCHINMy Collection

2009

NEXTYEARPartez sans payer

Éphémère Comfort for €1

PROTECT BY AFFLELOU

TCHIN TCHINFor €1 more

2013

2015Win-Win advertising clip

Ephémère Fusion for €1

AFFLELOU label clip with Sharon Stone

August 2016CRAZY TCHIN-TCHIN SUMMER BY AFFLELOU

September 2016WIN-WIN BY AFFLELOU

Sharon's 2ndWIN-WIN clip

| Elle |Grazia | Biba | Marie-Claire | Madame Figaro | Citizen K |Cosmopolitan |Version Fémina, …|

publications per year on average

Over 500In france a strong presence in fashion magazines

Red carpet at 104 avenue des champs Élysées. It was in the ALAIN AFFLELOU store located on the most beautifulavenue in the world that the launch of the exclusive Tag Heuer Avant-garde eyewear collection took place in earlyoctober 2015. For this VIP evening, ALAIN AFFLELOU invited the collection's ambassador, three time world rallychampion Sébastien Ogier, to present this new collection to his best customers. The champion was all smiles for thecameras and available for those seeking autographs, before pitting himself against the other guests behind the wheelof a state-of-the-art race simulator.

©TH

IER

RY

BER

NIE

RE

ORGANISATION OF EVENTS AND PRESS CONFERENCES FOR EXCLUSIVE PRODUCT LAUNCHES

ALAIN AFFLELOU, partner of Bluetram in the fight against air and noise pollution : the Bluetram project,devised by a subsidiary of the Bolloré group and partner of coP21, is a next-generation tramway projectwithout rails or overhead wires being tested on the champs-elysées. goal: to raise awareness of the risks of airand noise pollution.

CREATION OF A PARTNERSHIP FOR THE BLUETRAM PROJECT

Founded in spain in 2007 and chaired by Alain Afflelou himself, despite already being heavily involved in various other social actions, the ALAIN AFFLELOU Foundation sets out to improve vision and hearing quality on a daily basis, and to undertake strategies for raising awareness of eyesight and hearing problems.

FIGHTING SCHOLASTIC FAILURE

SUN PROTECTION FOR CHILDREN

VISION AND DRIVING

DESERT CHILDREN, IN MOROCCO

COLOURS, MAETERIALS, DESIGN.... PATIENTS ARE GREETED IN A WARM AND MODERN SETTING.

Over 100 centres in France

APRIL 2011Opening of 1st centre in paris

Launch of the WIN-WIN hearing offer

APRIL 2015

APRIL 2016

FREE TRIAL OF DEVICES AT HOME FOR 1 MONTH THE LATEST INNOVATIONS FROM THE BIGGEST BRANDS

THE SOLUTION FOR ALL HEARING PROBLEMS

TCHIN-TCHIN AUDIO FORMULAFor €1 more, you get a second identical hearing aid, regardless of the brand, in other words, a 50% discount on both devices.

WIN-WIN FORMULAFrom €39 per month for 48 months, we provide you with 2 identical hearing aids, all the products required for their maintenance and all batteries. The Win-Win audio formula also includes after sales service(adjustments, checks, repairs) as well as replacement of a device in case of loss or breakage during this period. (once in 4 years).

An architectural concept that combines rounded corners with subdued, contemporary materials. Recognisable by their unique visual identity, OPTICAL DISCOUNT stores embody modernity, simplicity and accessibility.

KEY DATES1995 OPTICAL DISCOUNT founded by Gilles Merdijen and Stéphane Laloum.Built from the desire to combine major brands and quality service with low prices.

2000 1st franchisedOPTICAL DISCOUNT store colombes

2014 : 94 OPTICAL DISCOUNT stores

2015 : Merger with the ALAIN AFFELLOU group

2016Late April 152 OPTICAL DISCOUNT stores

1ST OPTICIAN TO OFFER TRANSPARENT PRICES WHILE MAINTAINING ITS SERVICE STANDARDS

+ 2 fixed-price packages

• 1st optician to commit to offering prices discounted up to 50%off throughout the store on major brand-name frames through the OPTICAL DISCOUNT CLUB.

• 1st optical network to adopt double labellingon 100% of the store's products. (OpticalDiscount price and average price recorded)

An acquisition by the ALAIN AFFLELOU groupthat aims to boost the discount commercialmodel in spain. OPTIMIL was created nearly40 years ago by the Botías family and, since1999, has developed its business model basedon the franchise system, just like ALAINAFFLELOU.These two brands were created by aprofessional optician to appeal to opticiansand share an entrepreneurial path focused onvision health.

KEY DATES

1978 opening of the 1st store in castellón

1999 creation of the franchise by the Botías family, a generation of opticians and optometrists..

2016 Merger with the ALAIN AFFLELOU group

Have the best brands at the bestprices, while maintaining servicestandards through the best expertsin vision health.

OPTIMIL is betting on communication andadvertises effectively on various media withstrong local and regional brand awareness, butalso strong promotion on digital media, ensuringthe flow of customers to stores.The brand also counts on a loyalty system, theOPTIMIL club, which allows customers to buyat the best price and be informed of offersand promotions.

A WINNING PROPOSITION EVERY TIME!

The AFFLELOU group has acquired two leadingpure players in the optical e-commerceindustry, and, in this way, confirms its omni-channel ambition by betting on the synergybetween the brand awareness of its e-commerce websites and the strength of itsstore network.These two acquisitions accompany the roll outof the group in the digital domain and allowit to be closer to its customers, to help themdiscover all its products and services andbring them into stores, thereby developingweb-to-store traffic.

Founded in 2006, malentille.com is one of theFrench pioneers in the online sale of contactlenses.This website groups together all the brands onthe contactology market. Its prices are wellbelow those of in-store opticians.Malentille.com stocks most of the contactlenses ordered to ensure very fast delivery inunder 48 hours.Malentille.com has sold over 9 million contactlenses and solutions since its launch, with asatisfaction rating of over 94%.

Happyview.fr was one of the first opticians on theInternet to have been approved by the French socialsecurity since its creation in 2009.Thanks to Internet distribution, this next generationoptician offers a wide selection of quality eyeglasses :a frame and two prescription lenses from e39 all-in(and from €99 for glasses with fine progressivelenses hardened against scratches).Happyview.fr offers close to 700 models of eyeglassesand sunglasses at affordable prices, including majorbrands (ray-Ban, Dolce & gabbana, Burberry, ralphLauren, Persol, tag Heuer, zadig & voltaire, etc).But also of efficient fitting solutions (3D webcam + athome) on adapted devices (desktop, tablet,smartphone).With a satisfaction rating of nearly 95%, Happyview.fris widely acclaimed by customers for its reliability,expertise, and value for money.Happyview.fr is the 2009 recipient of "réseauentreprendre paris".

12DIGITAL

Afflelou.coma merchant website, a marketplace with salesbenefiting optician franchisees. this e-commercewebsite focused on Afflelou brand products offersmany services (Geolocation, click-and-collect,virtual frame fitting, etc.) to ALAIN AFFLELOU'scustomers..

Opticaldiscount.coman e-commerce website offering many brands atreduced prices, following the example of thisbrand's offerings.

Now, two pure players in the online optical trade:

Happyview.frpioneer of online eyewear sales, with strongexpertise acquired over nearly eight years in thisnew distribution vector. Happyview offersaccessibility and flexibility to consumers seekingreasonable prices and an efficient, friendlycustomer experience on the internet.

Malentille.comreference website for 10 years operated byspecialist opticians, in today's most advancedsegment of online contactology sales.

THE AFFLELOU GROUP HAS A GLOBAL DIGITAL OFFERING BASED

ON SYNERGY AND STRONG INTERACTIONS BETWEEN

EXPERTISE OF THEOPTICIANS IN ITS NETWORK

AND THE DIGITAL TEAMS.

In the highly competitive environment that is the optical market, theimpact, renown and image of ALAIN AFFLELOU are of paramountimportance. We are a leading European optical and hearing aid franchise,with core values, expertise, references, and a true identity.We stay constantly in tune with our consumers by innovating and adaptingour offerings to their needs and the economic outlook, while standing outfrom the competition. today, we aim to develop our network in France andabroad, and we hope to do this with you by our side, and to beable to support you in your future project.

THE FRENCH MARKET FOR SUNGLASSES

A HIGH-POTENTIAL SUNGLASSES MARKET

of so-called “permanent” eyeglass wearers do not have any suitable corrective sunglasses

65%

Audirep survey 2010

of eyeglass wearers are limited intheir choice of sunglasses.

ipsos survey 2012

530million euros

5,3million pairs

sold in France in 2013

50%

scope For development: promoting multiple eyewear possession

per person 2 pairs of sunglasses Versus 3 – 9 other accessories per Year

True to our pioneering image and via an approach

resolutely oriented towards consumers and their

needs, Alain Afflelou offers:

A GLOBAL, ATTRACTIVE AND HIGH-QUALITY

SOLUTIONto consumer demand for sunglasses,

WHETHER CORRECTIVE

OR NON-CORRECTIVE

AN OPPORTUNITY FOR ALAIN AFFLELOU

EVER ATTENTIVE TO THE NEEDS OF HIS

CUSTOMERS, ALAIN AFFLELOU HAS CREATED

AFFLELOU SUN, A NEW CONCEPT FOR

AUNIVERSAL TARGET

A HIGH-POTENTIAL SUNGLASSES MARKET

THE FIRST CORRECTIVE OR NON-CORRECTIVE SUNGLASSES CONCEPT

OUR AMBITIONNO. 1 EXPERT OPTICIAN FOR SUNGLASSES

AS AN OPTICIAN, ALAIN AFFLELOU IS COMMITTED

TO THE QUALITY OF HIS PRODUCTS

AND THE PROTECTION OF YOUR EYES

ALAIN AFFLELOU draws on his expertise to offer consumers a new sunglasses concept built around two cornerstones:

INNOVATION& KNOW-HOW

FASHION

VALEURS CIBLE

INNOVATION MEN/WOMEN/CHILDREN

PLEASURE CORRECTIVE OR NON-CORRECTIVE

VITALITY YOUNG WORKING PEOPLE

QUALITY-MINDED CUSTOMERS

SPORTS ENTHUSIASTS

QUALITY

TECHNICAL EXPERTISE

INNOVATIVE CONCEPT

A STRATEGIC GEOGRAPHIC LOCATION

Two types of concept

SHOP• Target sales surface area: 50m²

Presentation: 800 frame

SHOP IN SHOP• Target sales surface area: 30m² Presentation: 500 frames

Three types of outlets in top location

• Town centrepedestrian zones, tourist area

• High-profile shopping centres • Train stations and airportsTourist complexes Specialised retail

INNOVATIVE CONCEPT

A PREMIUM ENVIRONMENT

A specific identity

PLEASURE-ORIENTED CONCEPT• Premium furniture• Modern and contemporary • Breakaway in keeping with the optical concept• Friendly atmosphere • Highlight collections• Promotional stand

Promoting the product to best effect

and offering an optimal, fufilling customer experience

• frames freely accessible• presented by brand• Brand visibility across the shelf space• lens demonstrator• specific signage• extensive range for each brand

SENSORIAL MARKETING AND ATMOSPHERE• Ambient scenting• Music • Flowers• Decoration • Institutional salesperson dress code

INNOVATIVE CONCEPT

A BRAND NAME COLLECTION PLAN TO UNDERPIN THE CONCEPT

DIFFERENCIATION FACTORSShowcasing of both the AFFLELOU PARIS stamp and our exclusive brandswith a presentation exposure of up to 40%

A BENCHMARK OFFERING OF FRAMES

REASSURANCE FACTOR• Presence of the market’s leading brands

• More than 30 high-profile brands

AN OPTICIAN’S OFFERING

• frames that can be tailored to the customer’s sight• MADE IN FRANCE collections • Dynamic procurement for an offer in tune with customer demand• Partnership with major suppliers

A WIDE RANGE FORALL OUR CUSTOMERS

A RANGE FOR EXCLUSIVE LENSESThe Protect X range of lenses can be tailored to all types of frames (specific sunglasses base, lens diameters adapted to sunglasses frames that are more enveloping).

• High-quality lenses• A broad palette of colours• A response to ALL customers for ALL uses• Lenses by the leading brands

A UNIQUE OFFERING OF LENSES

CHOICE OF BRAND WITH SPECIFIC LENSES• Lenses stamped by the leading brands in fashion• Technical lenses for specific needs

A CONNECTED CONCEPT TOBRING CUSTOMERS

A PALETTE OF INNOVATIVE SERVICES

• Virtual try-on: customers are no longer limited to the store’s inventory• function for taking a selfie and e-mailing + posting on the social networks• Measuring mirror• lens simulator• light exposure simulator

A DIGITAL-CENTRIC EXPERIENCE