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2016 APRIL
67,76 RONBEST OFFER
CONSUMER BASKET SM
2016 APRIL
11 TOP PRODUCTS*:
• RICE (1KG)• SPARKLING WATER (1L)• FLOUR (1KG)• MILK(1L)• CORN FLOUR (1KG)• MARGARINE(1KG)• EGGS• BONELESS CHICKEN BREAST (1KG) • TELEMEA(1KG)• SUNFLOWER OIL (1L)• SUGAR (1KG)
(* KG/L- UNIT PRICE)
2016 APRIL
PRODUCTS BILLA CF MRK MEGA PROFISPARKLING WATER 0,38 0,99 0,64 0,99FLOUR 1,89 2,19 1,49 3,15SUGAR 2,49 2,59 3,17 2,59SUNFLOWER OIL 3,99 3,99 5,84 5,99RICE 5,45 5,79 6,43 5,79CORN FLOUR 2,79 2,38* 3,69 2,35*MILK 1,99 3,89 3,02 3,79MARGARINE 5,29 7,4 8,24 4,39WRAPPED TELEMEA 26,71 20,53 21,47 17,47BONELESS CHICKEN BREAST 16,49 17,49 18,99 15,89EGGS 0,29 0,48* 0,78 0,38
TOTAL 67,76 67,72 73,76 62,78BILLA has the least expensive basket in APRIL, with a value of 67.76 RON.
*For the products not promoted in APRIL 2016 we chose the average minimum unit price of that product in 2015, in that specific retailer.
PRICE TABLE: (RON/Kg-L)
If CARREFOUR MARKET would’ve promoted all the analyzed products APRIL 2016, it would’ve had the best basket in toatal amount of 67,72 RON.
2016 APRIL
BILLA CF MRK MEGA PROFI
27%
47%
0%
111%
FLOUR
BILLA CF MRK MEGA PROFI
0%
161%
68%
161%
SPARKLING WATER
SPARKLING WATER (1 L) AND FLOUR (1 KG)
1.49 RON
0.38 RON
2016 APRIL
BILLA CF MRK MEGA PROFI
0%
4%
27%
4%
SUGAR
BILLA CF MRK MEGA PROFI
0% 0%
46%50%
SUNFLOWER OIL
3.99 RON
SUNFLOWER OIL (1 L) AND SUGAR (1 KG)
2.49 RON
3.99 RON
2016 APRIL
BILLA CF MRK MEGA PROFI
0%
6%
18%
6%
RICE
BILLA CF MRK MEGA PROFI
0
0.32258064516129
CORN FLOUR
CORN FLOUR (1KG) AND RICE (1KG)
2.79 RON
5.45 RON
PROFI didn’t promoted
CORN FLOUR in APRIL 2016
CF MRK didn’t
promoted CORN FLOUR
in APRIL 2016
2016 APRIL
BILLA CF MRK MEGA PROFI
0%
95%
52%
90%
MILK
BILLA CF MRK MEGA PROFI
21%
69%
88%
0%
MARGARINE
MILK (1 L) AND MARGARINE (1 KG)
1.99 RON
4.39 RON
2016 APRIL
BILLA CF MRK MEGA PROFI
53%
18%23%
0%
WRAPPED TELEMEA
BILLA CF MRK MEGA PROFI
4%
10%
20%
0%
BONELESS CHICKEN BREAST
BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)
17.47 RON
15.89 RON
2016 APRIL
BILLA CF MRK MEGA PROFI
0
1.68965517241379
0.310344827586207
EGGS
EGGS (1 PIECE)
0.29 RON
CF MARKET didn’t
promoted EGGS in APRIL
2016
2016 APRIL
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Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282