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CapturingtheMomentofDecision:TechnologyandInsights
GORDONDAVIDSON,CEO,Cloverleaf
JAMIEGLIDDEN,Dir.,NorthAmericaRetail,DellTechnologiesGABIZIJDERVELD,CMO,AffecJva
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THE WORLD TODAY: DATA, DATA, DATA
44ZB BY 2020
+ +
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RETAIL TODAY: CHALLENGES
SHOPPERS LOSTIN A SEA OF ITEMS
…AND TRAINEDTO PAY MORE
ATTENTIONTO DIGITALCONTENT
CLEAN STOREPOLICIES
DEVICEDISTRACTIONS
DECLINING IMPULSEPURCAHSING
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IS ONLINE REALLY A THREAT?
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17 I DON’T ALWAYS TURN UP WITH
THAT PARCEL YOU HAVE BEEN WAITING FOR
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17 BUT WHEN I DO, I DO IT WHEN
YOU’RE OUT OF THE HOUSE FOR 15 MINUTES
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BIG OPPORTUNITY FOR RETAIL =
THE SHELF
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EMOTIONS INFLUENCE EVERY ASPECT OF OUR LIVES…
HOW WE LIVE, WORK AND PLAY TO
THE DECISIONS WE MAKE …
INCLUDING THE PRODUCTS WE BUY AND THE BRANDS WE LOVE
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WHAT IF TECHNOLOGY COULD IDENTIFY EMOTIONS AS HUMANS CAN?
OUR VISION: TO HUMANIZE TECHNOLOGY WITH EMOTIONAL INTELLIGENCE
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EMOTIONS DETECTED USING AN OPTICAL SENSOR
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+
INTRODUCING EMOTION AI IN RETAIL
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37%AVERAGE SALES UPLIFT
75%POSITIVE CONSUMER SENTIMENT
Data taken from a ~10 week pilot conducted with a leading grocery retailer in northeast USBeverage category, Results audited by Ernst & Young
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+
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WHAT THE MEDIA ARE SAYING…
“These Smart Retail
Shelves Tell Brands All
About Who Is Looking at
Their Products”
“The results are what you'd expect with new flashy
signage at eye-level: double-digit sales uplift.”
“Cloverleaf…eventually could be a
key component of not only
maximizing store sales yield, but in
fully automating the retail stores of
tomorrow to better compete with the
online retailers…”
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SO WHAT’S AHEAD?
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THANK YOU
