Your Best Start - Deloitte Green Dot

1!© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.!

YOUR BEST START

案例分析�� 传递信息“德勤，你职业⽣生涯的最佳起点”。�� 客户 �� 德勤�� 地区�� 中国�� ⽇日期�� 2012,�� 2013�� 关键词�� 毕业⽣生招聘�� 招聘⽹网站�� 电视⼴广告��


背景�� 在每年的校园招聘季，德勤都⾯面临激烈的⼈人才抢夺战。对⼿手有同领域的安永、KPMG、普华永道，还有银⾏行业和快速消费品领域的其他公司。��

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任务和挑战�� §  帮助德勤树⽴立与众不同的雇主品牌形象，从竞争中脱颖⽽而出吸引优秀⼈人才；��

§  有效的传达“德勤，你职业之路的最佳起点”这⼀一核⼼心信息。��

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解决⽅方案�� 马克西姆发起了⼀一场“绿点”活动，围绕“绿点”很好的传达了“德勤，你职业之路的最佳起点”这⼀一信息。�� 利⽤用这⼀一概念，我们制作了⼀一系列海报、易拉宝和视频，吸引毕业⽣生参加德勤的校园招聘活动。��


Take on challenges with the Financial Industry?

Top Graduates With graduation close at hand, you are about to make one of the most important decisions in your life: in which industry will I start my dream career? You might be dazzled by the choices. Will it be Aviation? Banking? IT? FMCG? Or...

One thing is for sure: the decision you are about to make will determine your future career, or even the rest of your life.

If your ambition is to claim the top, Deloitte is where you should be. Because at Deloitte, you will enjoy global resources, receive extensive trainings and be guided by seasoned professionals every step of your growth. Not in one industry, but all industries that

our professionals advise to. This allows everyone at Deloitte the broadest scale of experiences you can imagine. And all that in a culture that is based on the utmost quality, innovation and respect for everyone that contributes to the success of our clients.

Are you ready for the best start pointing of your career? Go to www.workatdeloitte.com to find out how!

绿点海报��


易拉宝��


易拉宝��

�� 我们还做了⼀一套⽩白⾊色背景的易拉宝，两个版本同时使⽤用。��


视频��

�� 我们还制作了⼀一个视频。它包含了所有的主视觉元素。视频提供了⼀一个更直观的体验，让学⽣生们明⽩白为什么德勤是“你职业之路的最佳起点”。�� http://v.youku.com/v_show/id_XNjQ0MDQ3NjIw.html��




想咨询更多信息，联系我��

Emile Mac Gillavry 总经理�� !!

T: +86 139 1811 0043!E: [email protected]!W: maximum.com/emile-mac-gillavry!

深⼊入了解

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Recruiting & HR

Your Best Start - Deloitte Green Dot