Visual resume : Pimpisa

VISUAL RESUME

Pimpisa P.

www.themegallery.com

Contents

my ACHIEVEMENTS

my OBJECTIVES

my EDUCATION

my EXTRA TRAINING

my EXPERIENCES

Self INTRODUCTION

my CONTACT DETAILS


My OBJECTIVES

Quickly impress you with my experience,

knowledge, and presentation skills;

thereby compelling you to reach out and

offer me the job of a lifetime (full time or

consultancy).


self INTRODUCTION

我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。

My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master

of Business Administration with 17-year of experiences.

my PERSONAL DETAILS


self INTRODUCTION

我爱旅游，念书，上网，等等，。。。。

I love travelling, reading, and internet surfing and also prefer home decoration

and meditation.

my HOBBIES & INTERESTS


i live in Samutprakarn

Central of Thailand (near Bangkok)

self INTRODUCTION


self INTRODUCTION

Thai

泰文

Foreign languages

2. Chinese

中文

1. English

英文

my LANGUAGE PROFICIENCY

HSK Level 7

听力 82

语法 82

阅读 85

综合 70

TOEIC Score 730

Listening 315

Reading 415

Native speaker


self INTRODUCTION

Negotiation skills

Result-oriented Good knowledge of shopper

research, consumer panel, retail

audit and consumer behavior

Sales & Marketing Skills

People & Coaching skills

Leadership skills

Team player

Independent

Analytical skills

Communication skills

Presentation skills

Out-of-the box initiatives

Entrepreneur spirit

Strategic vision

Self motivated

Category &

space

management

Sales & key

account

management Marketing

Consulting

Purchasing &

merchandising

Trade

marketing

my

SKILLS &

EXPERTISES


self INTRODUCTION

Achieve sales, margin and profit target

my STRENGTHS


self INTRODUCTION

Achieve sales, margin and profit target

my STRENGTHS


my EDUCATION

Vocational

Assumption

Commercial

College

Y1994

Y1998

Y2002

Y2005

Bachelor’s

Master’s

Certificate Assumption

University

(BBA)

Qingdao

University

Assumption

University

(MBA)


my EXTRA TRAINING

• Category Management by 3M (Thailand)

• Customer Management Best Practice/ Category Management/ POP Driver by Nestle

• Key Account Management by Cyberdict Technology Ltd.

• Quality Leadership Programme by Crestcom

• Content Strategies for web, social media and new media channels by The Asia

Business Forum

Category Management

Path to Purchase

Customer Management

Best Practices

Quality Leadership Program

Content Strategies & New Media Channels Key Account Management


my EXPERIENCES

我经验过了好多公司比如说万客隆，雀巢公司，等等。。。

I had worked in many companies e.g. Makro, Nestle, etc.


my EXPERIENCES

Balance bargaining power Achieve Sales & Profit Target

Maintain relationship with store level

to ensure smooth operation &

promotion efficiency

Review assortment, price,

promotion, and merchandising

Negotiate with vendors

Develop direction & differentiation

strategy for Non-Food Division

Improve vendor performance

Position : Assistant Merchandise Manager

Period : May 1998 - Mar 2002

Category : Office Automation, Office & Home Furniture, Stationery Reason to leave : Got new job


my EXPERIENCES

Position : Category Management Assistant Manager

Period : Mar 2002 - Jun 2003

Category : Coffee, Creamer, Tea

Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time

Channel : Modern trade

Reason to leave : Got new job

Space management

Develop regular & ad-hoc analysis for

sales & marketing team

Relationship with internal &

External stakeholders

Initiate category strategy/tactics Develop category

merchandising guideline

Develop business partner with MT

customers to ensure customer satisfaction

Develop Category &

Channel Strategy

Assortment Review and

Category Management Path-to-purchase & in-store activation


my EXPERIENCES

Space management

Initiate category strategy/tactic

Shopper & customer insight Develop business partner with MT customers

to ensure customer satisfaction

Assortment Review and

Category Management

Home Shelf decoration

Price competitiveness

Category Management Training Develop regular & ad-hoc analysis

for sales & marketing team

Premium sourcing

Position : Trade Marketing Assistant Manager

Period : Jul 2003 – Feb 2004

Category : Tissue “Cellox”

Channel : Modern Trade especially Tops, Traditional Trade

Reason to leave : Study abroad


my EXPERIENCES

Position : Marketing Manager

Period : Dec 2005 – Mar 2011

Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”

Reason to leave : Took care of mom after a severe accident

Increase Market Share

Increase brand awareness

Event Marketing Marketing Communication Plan

Develop digital Content

Product Knowledge &

Chinese Training

Develop market intelligence

Chinese Hotline

Retargeting

Marketing Budget Allocation


my EXPERIENCES

Position : Marketing Manager

Period : Dec 2005 – Mar 2011

Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”

Reason to leave : Took care of mom after a severe accident

Target Marketing

PR News

Product Launch Plan

Product Positioning

Sponsorship

Public Relation Content Marketing

Partnership

Increase Brand

Visibility

Marketing Campaign

Media Agency Relationship

POP Development


my EXPERIENCES

Position : Sales & Marketing Division Manager

Period : Jun 2011 – Jun 2012

Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture

Brand : Kingdom, Pilot, Sentry Safe, Lucky

Channel : Modern Trade


Achieve Sales &

Profit Target

Develop relationship with both

internal and external stakeholders

Develop channel

strategy and tactic

Improve customer

satisfaction

Regular PC/ Sales

Team Training

Improve after-sales

services

Develop Win-Win relationship with MT

customers

Business Review Process Improvement Sales Team Lead

Resolve channel

conflict

Increase productivity

of sales team


my EXPERIENCES

Position : Category Marketing Manager (Marketing)

Period : Jun 2012 – Mar 2014

Category : Personal Care, Household, New Category

Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product

Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand

Reason to leave : Took care of mom after operation

Media Agency Relationship

Marketing Communication Plan

Develop digital Content

Develop market intelligence

Retargeting

Marketing Budget Allocation

Brand Plan

Develop relationship with both

internal and external stakeholders


my EXPERIENCES

Position : Category Marketing Manager (Marketing)

Period : Jun 2012 – Mar 2014

Category : Personal Care, Household, New Category

Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product

Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand


New product development

Set marketing objectives Target Marketing

Product Line Extension

Achieve Sales &

Profit Target

Develop channel

strategy and tactic

Sales & demand

forecast

Increase Market /Share

Increase brand awareness

NPD Launch Product Positioning

Increase Brand

Visibility

Product Training


my EXPERIENCES

Position : Category Manager

Period : Apr 2014 – Sep 2014

Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.

Reason to leave : End of 6-month contract

Project Management Consulting & Training Store Intelligence Promotion Intelligence

Category Management Training

Opportunity

Identification

Honorary Consultant

to owners

Co-develop tailor-made

software with partner

Research designed to help brands

influence shoppers to stop, look, buy

Build trust and

relationship with

clients/ partners

Coaching client management team


my EXPERIENCES

Position : Client Director

Period : Oct 2014 – Jan 2015 (3-month contract)

Reason to leave : End of 3-month contract

Renew Contract

Achieve Revenue Target

Vendor Relationship

Management Consultant to vendors to provide growth solutions

Consumer Insight

Training & Consulting

Data & Science Customer Loyalty Coaching

client manager

Build trust and relationship

with clients/ partners

Work with retailer

Joint business plan

Retail trends Dh & TL/ core team


Action Plan

my EXPERIENCES

Position : General Manager

Period : Feb 2015 - Present

Category : Sugarcane, jewelry, harvester, harvester’s spare parts

Reason to leave : still working but want to find permanent job in

Bangkok and vicinity areas

Business direction

Strategies and tactics

Business analysis

Reduce cost

Price restructure

Improve operation process

Increase revenue Customer loyalty Increase margin Customer Satisfaction

Consultant to owner


my ACHIEVEMENTS

• Achieved sales target at 1000 MB

(+15%)

• Achieved margin target at 15%

• Became non-food division’s

representative to develop direction

and differentiation strategy

• Got very good support from store

operation : mountain display

during promotion

• Got salary adjustment 2-3 times a

year

Siam Makro Public Company Limited,

Assistant Merchandise Manager,

May 1998 - Mar 2002

Category : Office Automation, Office &

Home Furniture, Stationery

• Merchandise Manager

• Purchasing Manager

• Category Manager

• Sales Manager

• Marketing strategist

• Project Manager



my ACHIEVEMENTS


Nestle (Thai) Ltd.,

Assistant category manager,

Mar 2002 - Jun 2003

Category : Coffee, Creamer, Tea

• Category management

• Space management

• Assortment review

• Category Analysis

• Category & channel strategy

• Merchandising guideline

• Path-to-purchase & in-store

activation

• Shopper & consumer insights

• Develop strategic partner with modern trade customers

• Got promoted after working for 6

months

• Reduced out of stock by 5%

• Increased shelf space by 10-20%

• Increased space of tea category

from 1 shelf to 2 bays at Tesco

• Increased sales opportunity at

home shelf display for all categories

at hypermarket channel which had

threat from house brand


my ACHIEVEMENTS

Reason to leave : Study abroad

Berli Jucker (Cellox) Ltd.,

Assistant trade marketing manager,

Jul 2003 – Feb 2004

Category : Tissue paper “Cellox”

• Category management

• Space management

• Assortment review

• Category Analysis

• Category strategies & tactics

• Merchandising guideline

• Home shelf decoration

• Category management training

• Develop strategic partner with

modern trade customers

• 2 times quarterly category review

with Tops

• Reduced out of stock by 5%

• Increased shelf space by 5%

• Increased market share by 1%

• Increased sales opportunity at Tops

by increasing weight of purchase

and home shelf decoration by 5%


my ACHIEVEMENTS

Cyberdict Technology Ltd.,

Marketing manager,

Dec 2005 – Mar 2011

Category :

Electronic dictionary “Cyberdict Besta”/

GPS Navigator “Cyberdict Besta”

• Project manager

• Marketing Communication Manager

• PR Manager

• Marketing budget controller

• Marketing Event Manager

• Marketing plan manager

• Digital marketing manager

• Product marketing manager

• Chinese-related training manager

• Got promoted after working for 1.2

years

• Became honorary management

committee

• Increased market share from 40% to

60% within 2 years

• Developed Cyberdict Besta to

become market leader in

electronic dictionary within 2 years

• Invited to see manufacturing facility

and new technology products in

Taiwan

Reason to leave : Took care of mom after accident (need close supervision)


my ACHIEVEMENTS

Siam Steel International PLC.

Sales & Marketing Division Manager,

Jun 2011 – Jun 2012

Category :

Fire & security safe “Pilot”,”Kingdom”/

Water-resistant safe “Sentry Safe”/

Steel & Wood Furniture “Kingdom”

• Project manager

• Sales/ channel manager

• Key account manager

• Training manager

• After-sales services manager

• Modern trade strategist


• Demand planner and sales forecast

• Got promoted after working for 4

months

• Became a management committee

• Gain trust from channel partners

• Increased sales revenue from 3MB

to 5MB (+40% LY) due to new sales

strategies and tactics

• Improved sales capability

• Improved after-sales services



my ACHIEVEMENTS

Moong Pattana International PLC.

Category Marketing Manager,

Jun 2012 – Mar 2014

Category :

Cotton “V-Care”, Tooth brush “V-Care”,

Wet wipe “V-Care”, Knife “Gerlach”,

Sprayer “Foggy/ Smile-V”, Foot care

“Revival Care”, New product category

• Marketing/channel strategist

• Marketing/brand plan manager

• Marketing communication manager

• Marketing budget controller


• New category/product Innovator

• Sales Forecast

• Became honorary management

committee

• Gain trust from strategic channel

partner

• Increased sales revenue to 70 MB

(+34% LY) from new strategies and

tactics

• Ensure new product launch within

timeline with marketing/trade

marketing/sales support

• Increased brand/product visibility

via in-store activation

• Increased product penetration via

digital marketing

• Initiated new product development



my ACHIEVEMENTS

Hypertrade Consulting Ltd.

Category Manager,

Apr – Sep 2014

Clients :

Myanmar & Thai retailers, vendors

• Project manager

• Category & space manager

• Assortment reviewer

• Category Analyst

• Category & channel strategist

• Shopper & consumer insights

• Develop strategic partners

• Opportunity Identification

• Became consultant to business

owners

• Became honorary coach for client

management team

• Gain trust from strategic business

partners e.g. Myanmar retailers, EYC,

Diethelm Health Care

• Develop category management

training for clients

• Initiate category management

template to match with client’s

objectives

Reason to leave : End of contract (6-month)


my ACHIEVEMENTS

Reason to leave : End of contract (3-month)

Dunnhumby (Thailand) Ltd.,

Client Director,

Oct 2014 – Jan 2015

Clients : Thailand vendors

• Project management

• Contract renewal

• Collaborate with Tesco and help

clients grow business with Tesco

• Help clients understand customer

insight from Tesco, and being able to

turn that insight into actionable plans

• Work with clients to train and support

on Tesco-specific approaches and

processes such as range and

promotions

• Became consultant to senior director

• Became coach for client manager

• Gain trust from Tesco and clients

• Be able to help clients turn insights

into actionable recommendations

• Achieved sales and profit target with

7% growth

• Succeeded in contract renewal

• Developed win-win relationship

between Tesco and clients


my ACHIEVEMENTS

Reason to leave : Still working but want to find permanent job in Bangkok

and vicinity areas

Rai Sub Sakun Ltd.,

General manager,

Feb 2015 - Present

Category : Sugarcane, jewelry,

harvester, harvester’s spare parts

• Project management

• Consultant to business owner

• Business direction initiator

• Business analyst

• Business strategist

• Improve the operation process

• 10% cost reduction from divestiture of

harvester’s maintenance business

• 10% incremental revenue from land

expansion for sugarcane business

• 10% revenue growth from price

restructure of harvester spare part’s

business

• 10% margin growth from product

differentiation strategies of jewelry business


my ACHIEVEMENTS

Magazine ads of Cyberdict 11


my ACHIEVEMENTS

Magazine ads of Cyberdict 11


my ACHIEVEMENTS

Cyberdict Crossword International Championship Youth Princess Cup 2008

@Central Bangna


my ACHIEVEMENTS

English on Screen project with Cyberdict strategic partner – Major Cineplex

@Major Ratchayathin


my ACHIEVEMENTS

Cyberdict Translation Championship 2009 @SE-ED Chamjuree Square


my ACHIEVEMENTS

Cyberdict sponsored Dutchie Boy & Girls Final Round Contest Y2008

@The Mall Bangkapi

Pimpisa P.

Thank you!

Recruiting & HR

Visual resume : Pimpisa