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Tips for engaging all employees (not just the early adopters) on your digital transformation journeyKim Wylie, Head of Change and Transformation, Google for Work

google.com/+KimWylieGoogle

@KHWylie #workhappy

uk.linkedin.com/in/kimwylie

Yesterday

Work is changingTechnology is changing the way we work

Project EverestCampaign City Ideas

TomorrowToday

GenY

GenX

BabyBoom

Vets

Not all employees will react to these changes in the same way

The CriticWho opposes

The NavigatorWho is empowered

The VictimWho panics

The BystanderWho ignores

Sense of directionControl Competence2 31

Resistance to change is usually a fear of loss

The key to engaging people with change is to connect with them on three levels

Head (rational)

Heart (emotional)

Feet (behavioural)

Sneak peak into the Google for Work change and transformation methodology

Executive Sponsor

Executive Committee Google Guides Innovation

Council

User group analysis Transformation Labs

Communications Success storiesCommunities

TNA Training delivery Tips and tricks

Sponsorship

Org. Analysis + Transformation

Comms

Training

Heart (emotional)

Feet (behavioural)

Head (rational)

Kim’s top tips for engaging employees:➔ Ensure leaders lead by example➔ Clearly articulate the reason for the

change➔ Identify what’s in it for employees➔ Involve employees in the project➔ Set up peer-to-peer and reverse

mentoring programs➔ Reward and recognise desired

behaviours➔ Make it fun!

“When the winds of time change, some people build walls, others build windmills...”

风向转变时,有人筑墙,有人造风车- Chinese proverb