The ONE recruiting tactic to end this year strong

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The ONE Recruiting Tactic to End This Year Strong11.19.2015 | 10am PST

Prachi BangaCustomer Success, LinkedIn Talent Solutions

https://www.linkedin.com/in/prachibanga

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 2

Why followers matter to your company?

88% of members would follow a company.

71% of members will follow a company for jobs.

Members will follow up to 6 companies on average.

64% of followers would follow companies indefinitely.

Followers are 2.5x more likely to recommend your business.


What’s a good number of followers?~see where your company stands vs. your talent peers in the f/e ratio

Company Employees on LI LinkedIn Followers Follower/employee ratio

LinkedIn 11,622 1,509,425 130

Twitter 4,577 378,959 83

Facebook 14,508 1,086,753 75

Google 77,302 3,759,125 49

Apple 109,866 2,701,339 25

Microsoft 135,917 2,642,823 19

Amazon 90,546 1,384,377 15

Oracle 142,761 1,617,962 11


Why should a follower matter to YOU?


Let’s study a company


Why should a follower matter to YOU?

You’re going to get almost twice as many responses that’s why.

Smart work > Hard work


Demo


3 actions to take TODAY


1. Filter by company followers

Filter by profiles following your

company before running a search


2. Set search alerts so you can get alerted when a new follower gets added!....that meets your search criteria!

Tip: You can contact interested members with a “welcome” InMail.

Receive search alerts via email


3. Build a follower template or templates

Dear Allen,

Trust you are doing well and thank you for following LinkedIn. We hope that our updates have helped you to remain at the cutting edge of the technology domain. Our xyz team has built disruptive products that power individuals on LinkedIn to connect with their dream jobs. …..

Hi Allison,

Hope this message finds you well. As a follower of LinkedIn, individuals such as yourself have shown a keen interest in who we are and what we do. Currently, we are looking to build out a world-class Electric Engineering department, and we looking for true experts in the field. Would have some time to connect to discuss your career goals? …..

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Recruiting & HR

The ONE recruiting tactic to end this year strong