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Supercharge Your Hiring ProcessWith Social Recruiting Techniques
www.talview.com | 1
Introducing Speakers
Moderator : Mark Samuel
Solutions Expert, Talview
Host Speaker : Guest Speaker : Sanjoe Tom Jose CEO Co-Founder, Talview
Dishank Raj Vice President - HR, Swiss Re
Dishank comes with over a decade experience in Strategic Resourcing and Talent Acquisition. He is a commerce graduate and has done his General Management from IIM Bangalore and MBA in HR from SCDL, Pune. He is currently heading Talent Acquisition function at Swiss Re Shared Services Bangalore and has worked with companies like ING Vysya Bank and Aditya Birla Group in the past. He has extensive experience in setting up social media recruiting practice at companies he has worked with.
Sanjoe founded Talview in 2012 and has been driving the vision and strategy since inception. He is also responsible for new initiatives and product strategy. He is passionate about building technologies especially leveraging smartphones which can impact the world. Previously, he has worked with MNCs like National Instruments and L&T. He was part of core teams building world class cloud based tech applications. He is an Engineer from Cochin University and an MBA from IIT Bombay.
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Talview was founded four years ago in 2012. Talview works across industries with the likes of clients falling under Fortune 500 companies. Talview has been optimizing their hiring process for the last four years.
About Talview
Candidate Engagement
Candidate Interaction Platform
Video Assessments
AnalyticsBeta
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Defining Social Recruitment
Social Media as a Recruiting Tool
Implementing Social Recruitment
Speak Brand Personality
Finding Candidates on LinkedIn, Facebook & Twitter
What After Sourcing?
Implementing Social Media Techniques - Use Case
Evolve & Offer Convenience
Using Technology to Scale Up Social Recruitment
Talview Benefits
About Talview
In Short
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Defining Social RecruitmentAdvertising open positions in creative ways on social media networks or channels to directly converse with and engage prospective candidates can be one definition to social recruitment.
Social media is a trend not a process; it’s as versatile as it can be. What’s very important to understand about this trend is that, social media shouldn’t be a replacement to the current hiring techniques, it must be an add on.
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Social Media as a Recruiting Tool
SourceCandidates
Mobile Recruiting
AResearch
ToolBuild
Network Engage in
Conversation with
Candidates
Showcase Work
CultureReferral Hiring
Gettingin touch
with newcandidates
EnhancingEmployer
Brand
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Implementing Social Recruitment EffectivelySurveys suggests that almost 85% of the workforce wouldn’t mind talking to a recruiter; meaning they are all your passive candidates. Targeting these employees should be your agenda in social recruitment.
Despite the proliferation of social media, 82% of recruiters believe their social recruiting skills to be proficient or less.
79%LinkedIn
26%Facebook
14%Twitter
07%Candidate Blog
Most used channels by recruiters to engage candidates via social media
85%
PASSIVECANDIDATES
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Enhance Employer BrandCommunicate the employment
brand you want to have with them proactively.
Speak Brand Personality
Leveraging Video Candidates, both active and passive are on mobile & watching videos; it is important you showcase great product videos or a word from the CEO to keep them engaged and interested.
273M I N U T E S
WATCHING ONLINE VIDEO EVERY MONTH
P E O P L E S P E N D
“More unique the idea, better it is for your engagement.”www.talview.com | 8
Update Company Profile Share Interesting StuffMake the most of your company profile. Don’t write for better brand, write so you meet with better personalities.
It could be about your company, the field your company deals with, new
product launch, or anything creative.
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One must identify, follow, share and contribute to grow relationships, build rapport, and woo the top talent to your organization.
Jessica MillerFounder, CEO, Blogging4Jobs
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13%of millennials (15 - 34 yrs)are on LinkedIn
Millennialson LinkedIn
US
Number of LinkedIn users in the World
ASIA
INDIA
UK
107 million
61 million
31 million
20 million
414M I L L I O N
Active Usersin Total
of LinkedIn members connect with companies to
enhance their professional decision-making.
80%
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Finding Candidates on LinkedInBe sure you post specifics in the first 100 words on LinkedIn for every opening so that candidates don’t have to scroll too much.
It costs $195 to post a job for 30 days. You can also sign up for LinkedIn Talent Advantage. It is an exclusive suite of tools for recruiters. But if you don’t have the budget to pay you can still tap into the free resources LinkedIn offers.
Join Groups and interact with like minded people, more conversation will lead to more visibility, that’s the place you start.
As a recruiter, share what gets posted on the company page, more viewers, more connections.
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1.55B I L L I O N
ActiveUsers
in Total
1.31B I L L I O N
Mobile Active Users
Average time spent per Facebookvisit is
20 minutes
At 1.49 billion, Facebook has more monthly active users than WhatsApp
(500 million), Twitter (284 million) and Instagram (200 million)—combined.
On Thursdays & Fridays, engagement is 18% higher.
mid-weekb e t w e e n 1 t o 3 p m
Highest traffic occurs
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Finding Candidates on FacebookFirst utilize the Facebook Directory to search for users, pages, groups and applications. You can start a Facebook page for free. Highlight your culture and employees, you will see the page shares going higher.
You can post a job for free in the Facebook Marketplace. The ad requires basic information such as location, job category, subcategory, title, why you need to fill this position, and description.
If nothing works out there’s Facebook Ad. The advantage of the ad platform on Facebook over its rivals Google Adwords and Yahoo! Advertising is that Facebook has laser targeting ability.
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320M I L L I O N
ActiveUsers
in Total
Mobile users are more active on Twitter than desktop users. People with Twitter on their smartphone are 79% more likely to access Twitter several times a day. They’re also twice as likely to use Twitter the moment they wake up.
US
Number of Twitter users in the World UK
65 million
13.1 million
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Finding Candidates on TwitterThe easiest way to recruit is to tweet jobs you have available. “Looking for a Sales Rep in NYC, Very competitive salary, apply at (include a shortened url).” Share events and news about your company.
If your company does not have a lot of followers, run a quick search on Twitter. You can search for people you know, by location, by industry or interest, by hashtag, by popularity, by time and more.
Consider using these hashtags: #job, #jobpost, #employment, #recruiting, #hiring, #career, #staffing, #salesjob, #NAJ (that is Twitter lingo for ‘Need A Job?’)
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Social Media is the new Word of Mouth at the Speed of Light .
Anonymous
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Implementing Social Media Techniques - Use Case
We don’t have a choice on whether we do Social Media, the question is how well you do it! Erik Qualman
How we at Swiss Re leveraged Social Medial for Engaging & Attracting talent for niche roles:
Get to the basics first
Have a futuristic approach
Be soft on your interviewing
approach
Ensure you earn a brand ambassador in each candidate
you interview
Onboard your partners in the
journey
Be active and visible, make it a learning
platform
Share your leadership value proposition, just employer value proposition is not good enough
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Evolve Making the Interview Process Memorable
If you have indulged in passive hiring, you might know that candidates are usually not ready with the resume.
In this case or any else, you need to evolve with the technology. The HR department is the first point of contact for the candidate. Making the experience memorable, can do great wonders for your employer brand.
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Offer Convenience The Key to Good Interview Experience
Passive hiring means they are already on another job and they cannot take time out to attend interview at your office premise.
Implement online video interview.
Eliminate Scheduling ConflictsEliminate Location ConstraintsEvaluate at your ConvenienceSkip to Important Question
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Using Technology to Scale Up Social Recruitment
Selection processes need to be unbiased and at the same time should not drain resources & venue. Video interview help you reduce this problem & improve interview experience for candidates.
Query ManagementCampaign Management
To ensure queries across
platforms are tracked, responded
to and have good
engagement and insights
To automate
posts across tools,
promote posts which
worked, analytics
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Talview Benefits
Digital interview solution serves as an efficient plug and play solution for high volume recruitment.
Reduction of man hours by Interviewers during initial screening
Positive Feedback from Line Managers & Candidates
Reduction in interview scheduling efforts
Increase in conversion ratio through robust screening
Reduction in per candidate overall interview time
Time reduced in travelling & screning for candidates & hiring managers resulted in cost reduction.
66%
More than
90%
75%
2X
25%
Hiring cost
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It was the first time I experienced an online video based recruitment process. It was Extremely Convenient and an Enriching Experience as I live far away from office.
Bryan JCandidate for Written Assessment
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Follow us on
ContactMark SamuelSolutions Expert | [email protected]
Sanjoe JoseCEO, Co-Founder | [email protected]
Dishank Raj Vice President - HR, Swiss Re | [email protected]
Intelligent Hiring
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