It's Complicated: The Social Media relationship status in HR & Recruiting

Kristi JonesManager, Talent Acquisition

H&R Block@kjoneskc

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Company Culture, Brand & Reputation

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Zappos – No Job Postings?!?

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LinkedIn

• The biggest social media platform for professional networking

• Leverage the networks of your company, colleagues, employees and their connections to find best talent

• Develop a community of qualified individuals who follow your company page

• Take part in group discussions, share and like others content and post current openings

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Starbucks

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Twitter

• Staying engaged is the name of the game• Build a community of followers who represent the right kind of talent you

might be looking for

• Don’t just tweet jobs out

• Use keywords and hashtags to target candidates

• Join industry-specific chats where your candidates hang out• Schedule tweets during these chats if you can’t join• HR specific examples - #nextchat #TChat #hrhappyhour #dthr

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Zappos

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Facebook

• Lots of talent spend time on here• On average 405 minutes per month

• Carve out your own company space• Dedicated careers page makes it easy for candidates to find and apply for

your open positions

• Give job seekers a taste of the workplace culture• Keep company information fresh

• Share industry-related content and prompt discussions

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Ross Dress For Less

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Pinterest

• One of the fastest growing social networks• 68% of users are female

• A visual medium, any recruitment strategy for this platform must be designed with that in mind

• Infographics and videos are excellent methods for getting information to potential candidates

• Create pinboards to show what makes your company a great place to work• Creativity is key when promoting your company culture• Link all your pins back to your branded careers site

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PepsiCo

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Common Mistakes Made by “Social Recruiters”

Don’t think posting the job is enough• Engage with your candidates

Don’t be too generic• Define your target audience• Define which network will be the most effective for filling your positions

Don’t set up profiles just to recruit• Establish followers• Take time to develop your connections and build trust before you recruit

Don’t do it alone• Seek guidance from others in your network and/or company• Promote best practices• Engage hiring managers/marketing team

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Things to Remember…

Over 80% of candidates will search and/or apply for a job online within the next year• Is your career page mobile optimized?

Build a recruitment strategy• A strategy that works for LinkedIn may not be the best one for Facebook,

Twitter, Pinterest, Instagram, etc.

Leverage employees/hiring managers as recruitment ambassadors

With so many social tools to utilize, remember no to lose sight of key goals and objectives