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Company Presentation iversity October 2015
IVERSITY TODAY
Our Business Model & Key Assets
iversity is a digital education marketplace for high-quality courses offered by academic institutions and leading companies to individual and corporate clients.
Berlin-based Team
Experienced team of 36 with easy access to additional talent
Brand Recognition
Global PR: NYT, FT, The Economist, FAZ etc. First to award ECTS-credits for an online course
Execution Track Record
100+ courses, 1 million enrolments
Didactical Expertise
Deep, research-based knowledge of online didactics
Proprietary Platform
Custom-developed technology for online professional development
3
Learning Analytics Quantitative reporting and in depth analysis
iversity COURSE PLATFORM
Global B2C & B2B Market
Tuition Fees
Corporate & Academic Partners
MOOCs & Professional Development Courses
4
Our Partners & Media Coverage
We have entered partnerships with leading academic institutions, NGOs, IGOs and businesses and have received broad international media coverage.
MEDIA COVERAGESOME OF OUR PARTNERS
THE CONTEXT
2011: Education Can and Will Go Digital
Marc Andreessen famously predicted that everything that can go digital, will go digital – education will prove to be no exception.
6
“Software is going to eat the world.” Marc Andreessen, Silicon Valley Legend
2012: “The Year of the MOOC” – NYT
2011 – 2014 Time
Dig
italis
atio
n o
f E
duc
atio
n
»This is higher education’s iTunes moment.«
CLAY SHIRKY
Professional Development is Next
High-quality professional development is the next sector that will undergo its digital transformation.
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OFFLINE
PAID
FREE
ONLINE
Academic Courses & Leisure Learning
European Higher Education
US Higher Education, Corporate Training
Online Professional Development
OUR OPPORTUNITY
Today the Industry is Largely Pre-digital
10
Professional development in Germany is an extremely fragmented market served by micro companies and individuals without economies of scale or established brands.
70% of all companies providing professional development have 1–2 employees
Example:Sample case: Germany
Digitally-Enabled Brands Will Move Online
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We help leading brands move online and together invest in high-quality, branded offerings with a web-native look and feel.
Online web-native
Offline on-campus
Branded
Partners enabled by
Non-branded
We Export “Knowledge Made in Germany”
12
We help our partners to leverage their brand online and to take their expertise to global markets.
OUR USP
Our 21st Century Online Courses…
Knowledge
Comprehension
Analysis
Evaluation
Synthesis
LEARNING ACTIVITY ASSESSMENT
Understand basic facts in context and
dependencies
Remember basic facts and data
Carry out independent analysis and
repurpose knowledge
Pass judgement on a given analysis
Create a genuine artifact
ApplicationUse knowledge gained in one
context to do something in another
Bas
ic c
ogni
tive
skill
s:
Foun
datio
nal K
now
ledg
eH
ighe
r co
gniti
ve s
kills
: A
dvan
ced
Lear
ning
Out
com
es
Test for comprehension, e.g. advanced
multiple-choice test, short essays
Test for memorisation, e.g. multiple-
choice test
Test for transfer skill, e.g. essay, project,
web research
Test for logical thinking, e.g. case
studies
Test for critical thinking, e.g. peer-to-
peer assignments
Test for creation skills, e.g. prototype,
presentation
Effective professional education needs to covers all steps of Bloom’s taxonomy of learning in order to be effective and achieve behavioural change.
…Cover the Full Spectrum of Learning…
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Knowledge
Understanding
Application
Analysis
Evaluation
Creation
Traditional e-learning Learning in isolation =>
Boring and disengaging
iversity courses
Social learning through
peer-interaction =>
Engaging and
motivating experience
Active and social learning instead of passive and isolated content consumption allow learners to achieve advanced learning outcomes.
Challenging
qualitative
assignments
Content
consumption
(videos,
texts etc.)
…and Allow for Much More Flexibility
ONLINEOFFLINE
VS.
TIME TIME
Traditional Professional Development
iversity Professional Development
VIDEO P2P EXERCISE
EXAMREADING
INPUT
EXERCISE ASSIGNMENT
FLEXIBLE ONLINE COURSE
ASYNCHRONOUS LEARNING
MULTIPLE LEARNING FORMATS
ANYWHERE
ANYTIME
BLOCK SEMINAR
SYNCHRONOUS LEARNING
CLASSROOM INSTRUCTION
ON-SITE
FIXED
STYLE
TYPE
FORMAT
PLACE
TIMING
Our learning experience uses a variety of modes of instruction spaced out over time as recommended by neuro-scientific research on learning.
In Summary: We Offer the Best of Both Worlds
TRADITIONAL ELEARNING
ON-SITE TRAINING
Price Effectiveness
iversity provides an effective online learning experience that enables learners to reach learning outcomes on par with the best classroom instruction at a reasonable price point.
High
Low
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“Lean back” courses, usually video libraries.
“Lean forward” courses generating advanced learning outcomes.
Expensive and while they can be very effective, the quality is quite variable.
OUTLOOK
The Objective: A 21st Century Business Curriculum
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Data Science e.g. Big Data Analytics
KNOWLEDGE, ATTITUDES &
SKILLS
Together with our partner we will offer a comprehensive interdisciplinary curriculum of cutting-edge courses of the highest quality at low cost.
Cognitive Science e.g. Numeric Literacy
Public Policy e.g. Public Management
Engineering e.g. Process Management
Languages e.g. Chinese for Business
Design e.g. Design for
Affordability
Legal Thinking e.g. Partnership Contracts
Philosophy e.g. Business Ethics
Sales & Procurement e.g. Supplier Management
Leadership & Management e.g. Holacracy, Managing Complexity
Strategy e.g. Strategic Analysis
Innovation e.g. Design Thinking
Communication e.g. Negotiation
Marketing e.g. Customer Intelligence
Source: 11 pt, regular
Thank you for your attention.
HQ: Berliner Str. 33 | 16321 Bernau | Germany Berlin Office: Sonnenburger Str. 73 | 10437 Berlin | Germany
SANDER NIJSSEN Managing Director
[email protected] +31 (0)6 29092413
HANNES KLÖPPER CEO, Founder
@hkloepper [email protected]
+49 (0)30 4171799-10
